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EA Sports is Going Casual, Should Sports Fans Rejoice?

Straight out of the MI6 Video Game Marketing Conference, here is a look at how EA Sports looks to target the casual market with EA Sports Active. Will this be a good thing for EA and sports gaming enthusiasts alike, or are we forgetting about the already-established hardcore consumer base?
andygames - contributor
Published: 212 days 9 hours ago | Article | GDC 2009 | PlayStation 3 | Xbox 360 | Wii | Gaming | Industry News | Dev News | Tech
 
 
 
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