220°

Rare: We've been battling against the Xbox demographic

Rare was acquired by Microsoft back in 2002 and has been at the heart of the platform holder's internal development, but only now, with the upcoming launch of Natal, does the developer feel it and Microsoft are on the same page.

Speaking to VideoGamer.com about Natal prior to gamescom, Rare design director George Andreas explained just why the motion sensing technology is such a big deal.
Alternative Sources:
jtorry - contributor
Published: 87 days 18 hours ago | News | Xbox 360 | Dev News
 
 

Showing: 1 - 22 of 22 Comments
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I am Legend - 87 days 17 hours ago
1 -
Hopefully it's good.
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All-3 - 87 days 15 hours ago
1.1 - But obviously the hardware is aimed at a different demographic, and so we’ve always battled against that.
> "I do feel in many ways that – and I’ve said this to some people as well – for me this is really the first time that Microsoft and Rare are on a very similar path," said Andreas. "We’ve obviously been tasked to create experiences that nobody else can create, which explains things like your Kameos and your Piñatas and your Banjos. But obviously the hardware is aimed at a different demographic, and so we’ve always battled against that.

The hardware may be aimed at a different demographic, but that still doesn't explain why Rare games for the Xbox 360 have fallen short on quality experiences.
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N4G king - 87 days 17 hours ago
2 -
oh Rare

i got nothing else to say
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Troll-Killer - 87 days 13 hours ago
2.1 - GOOD...
....keep it that way.
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Godmars290 - 87 days 17 hours ago
3 - The sad thing is,
they were suppose to be expanding the Xbox's demographic. All they're really saying is that they're not doing their job.
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Cajun Chicken - 87 days 17 hours ago
3.1 -
Pretty much. But I admit, Nuts and Bolts is actually pretty good.
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raztad - 87 days 16 hours ago
3.2 -
Nobody see the xbox as the "Nuts and bolts" console, just the contrary the shooter "Halo" console. MS has done nothing to change that image, its not enough to bring some rpgs in, you need to promote them more and less Halo.

Rare said everything: "We are battling against xbox demographics" == teens playing Halo, Gears and cod4.
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Lightsaber - 87 days 11 hours ago
3.3 -
kameo was a great game that should of sold really well but there was no marketing behind it.

"teens playing Halo, Gears and cod4."

I play gears and I'm havent been a teen for a loooooong time
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Halo_Reach - 87 days 17 hours ago
4 - ...
No more RaRe hardcore games...

Confirmed.RaRe u can leave MS.

Bye
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Godmars290 - 87 days 16 hours ago
4.1 - Rare already left MS.
Or rather, Rare's founders got fired after what? The second Viva Pinata?
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Awesomeo3000 - 87 days 16 hours ago
5 -
im so tired of rare we only know them for goldeneye and that was like 12 years ago motion controls isnt going to make them awesome again they should just work on more avatars lol
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PirateThom - 87 days 16 hours ago
5.1 -
Not just Goldeneye, there was a period when they used to produce hit game after hit game, especially on the N64.

Donkey Kong Country, Perfect Dark, Jet Force Gemini, Conker, Banjo-Kazooie, Battletoads.

Sadly, that Rare no longer exists, they exist in name and IP only and have produced good games on the 360, don't get me wrong, but nothing close to their lofty peaks and it's unlikely they'll ever recapture it.
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Jdoki - 87 days 16 hours ago
5.2 -
PirateThom, you speak the truth.

The story of Rare is indeed a sad one. I agree that their 360 games have been OK (Kameo really needs a sequel), but compared to the glory days when they known as Ultimate, and latterly the N64 era, they've been a frustrating source of disappointment.

I think Nintendo could see the writing was on the wall with StarFox Adventures and the realtionship had soured too much - which is why they probably laughed all the way to the bank when they offloaded Rare to MS!

Fingers crossed Rare return to form - but the talent that made hit after hit on N64 must be long gone by now.
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Godmars290 - 87 days 15 hours ago
5.3 - @PirateThom
Regardless, you're still talking about titles that are 12 years and 2 console generations ago.
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Serg - 87 days 14 hours ago
5.4 -
To this day I still wait for Killer Instinct 3, but I just can't see it happening with Microsofts claws wrapped around them. If you look back, Rare disappeared from the "Awesome developers" list around the time they have been acquired by Microsoft, coincidence? Doubt it.

So far MS has used the team for nothing but kids games and abominations of nature (Miivatars), Viva Pinata, Nuts and Bolts, nothing comes close to their Nintendo lineup back in the day, Killer Instinct, Goldeneye, Perfect Dark, Conker, none of them kids games. Well they had E rated games as well, awesome games, but right now that's the only thing MS is giving them to do and stuff like Viva Pinata is no match for titles like Banjo Kazooie.
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from the beach - 87 days 14 hours ago
5.5 -
Have to interject here, I think Rare have been one of the most consistently excellent developers right through the years and to the present day. Their absolute best games - the DKC trilogy and Goldeneye - were in the past, but those are of a standard few developers ever manage to reach. They're just legendary.

As for Rare's recent output, the Viva Pinata games and Nuts and Bolts are certainly worthy of being included in the secondary tier of Rare greatness, amongst the likes of Diddy Kong Racing, the Killer Instinct games, Jet Force Gemini and so forth.

And I've no doubt whatsoever that their Natal games will be too!
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cyclindk - 87 days 16 hours ago
6 -
The demographic they're talking about are all the kids with Master Chief helmets as their avatar...
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Double Toasted - 87 days 16 hours ago
7 - But Rare...
what about Killer Instinct?
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carajito - 87 days 16 hours ago
8 - Oh Rare!
I will always love you.
Hopefully you can give us magic once again .. so stop talking, get to work a prove all of us wrong.
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DARK WITNESS - 87 days 15 hours ago
9 -
in other words;

our games are aimed at the casual market and now the 360 is aiming at the casual market. Translate; we don't know how to make hardcore games anymore for a hardcore fan base.

Well to each his own. I actually enjoy the more hardcore games and have no interest in anything from rare. If MS was to go the way of nin and go all casual, as much as i like the xbox i could quite easily see myself selling my 360's and just spending the rest of my happy gaming days on the ps3.

Natal sounds cool, but i am as interested in it as i am in the wii and ps3 motion controlling stuff; in other words -zero.
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lordkemp007 - 87 days 15 hours ago
10 -
Rare was acquired by Microsoft back in 2002 -- And they have been sh*t ever since.

What happened to the glory days of Goldeneye on N64?
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Freak of Nature - 87 days 14 hours ago
11 -
I always hope that RARE will recapture their old magic....

This all sounds like "a massive CASUALS market" push with all the "expanding the Xbox's demographic" talk....

Just give me Conker and or a new Platforming IP with all the push and backing of Microsoft,all stops pulled,new innovative gameplay mechanic and quirky stylish charm...Bring back that old magic but in a new creative way with this new gen system....

In the end perhaps perfect dark or KI3 will be announced along with "casuals gaming galore"...

Oh how I long for the days of Conker/Banjo/cart racing/platforming from rare....At least LBP is alive and kicking...
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