Capcom Gets It: How They Understand Gamers and Use Their Own History to Create Classic Games

From the article: "With the recent two-tiered release of the Resident Evil 5 demo, almost a full three months before the game's launch date, Capcom has proven once again how they truly understand the video game industry and community. But their extensive use of pre-release demos is not the only way that Capcom "gets it." The company also has a deep back catalog of games going back to the days of the NES that they mine and refine for game ideas. While some companies could use this history as a crutch, Capcom also takes chances on original titles that are often quirky or unique in some way. While these experiments don't always pay off, they are always interesting."