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Microsoft, EA sign sports game ad deal

Microsoft Corp. said on Wednesday it will pipe advertisements into a slate of popular sports video games from Electronic Arts Inc. including its best-selling "Madden" football franchise.

The deal, which also covers EA's "NASCAR," "Tiger Woods" golf, "NHL" hockey and upcoming "Skate" skateboarding games, is a significant win for Microsoft as it tries to build an early lead over rivals such as Google Inc. in putting ads into video games.

The deal is also the latest indication of increasingly cozy ties between Microsoft, the world's biggest software company and EA, the No. 1 independent video game publisher.

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reuters.com

Alternative Sources:

Microsoft grabs up EA ad Deal - loot-ninja.com | By: taz8080

You have to hand it to Micr... - cult%20ure.joystiq.com | By: R69L

Electronic Arts bags Massiv... - gamersquad.com | By: mistermostyn

TnS - supercontributor
Published: 866 days 16 hours ago | News | Xbox 360 | PC | Industry News

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Andronix - 866 days 17 hours ago

1 - Will Microsoft be allowed to advertise in Nintendo & Sony games?

What will be interesting is whether Microsoft can advertise their own products in EA Sports games for Nintendo and Sony consoles.

Also, a deal between Microsoft and EA Sports, does Peter Moore have any role in this...

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ben hates you - 866 days 16 hours ago

1.1 - well

technically they have been doing adds in sony hardware for a long time, sony makes PCs what operating system do you think it uses, Windows of course

but on another note some of super super sony fans who love everything sony should love windows, because they're favorite thing in the wrold uses it

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SuperSaiyan4 - 866 days 17 hours ago

2 - @ 1

I have the same feeling...Its a conspiracy I know it!

Microsoft ads in PS3 and Wii games? Oh dear...But I doubt it although I am sure there was a PS3 add in a 360 game I was playing once a sports game, could have been Fifa not sure...

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Kelvis - 866 days 16 hours ago

2.1 -

@SuperSaiyan4, you're right - there are in-game billboards advertising the Playstation 3 in the FIFA Champions League edition for 360.

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TnS - 866 days 16 hours ago

3 - Not on PS3 and Wii

See the second page. :)
"The arrangement only covers versions of those games for personal computers and Microsoft's Xbox 360, two platforms that have a high proportion of users connected to the Internet."

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vaughner81 - 866 days 16 hours ago

4 -

Great... as if I don't have to deal with enough commercials and ads as it is! :(

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God of Gaming - 866 days 15 hours ago

5 -

Hummm Peter Moore already working hard :)

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Odion - 866 days 15 hours ago

6 -

Peter Moore is a bungie Ninja, I KNEW IT! He's gone to EA to tighten up all the games for MS.

Sneaking man!

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kewlkat007 - 866 days 15 hours ago

7 - Wait who is the Heading EA's sports Division ?

That's right that Peter Moore deal is starting to pay dividends..early-lol

Anyhow Advertising is the way of the future on our Dashes/Homes ala both Xbox360 and PS3.

Anyhow if MS, starts making tons of money on the ads, then shouldn't XBL registration become cheaper overtime? would be nice,not that I'm complaining but that's the only way I see Sony keeping PSN free..

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VirusE - 866 days 15 hours ago

8 -

I saw this coming a mile away. Moore has a halo tatoo for god sake. He has a vested interest in MS.

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9 chasegamez | 866 days 14 hours ago - User only got 1 bubble - Show

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VirusE - 866 days 13 hours ago

9.1 -

Xbox live being free would come with some problems; it’s impossible to ban people.

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kewlkat007 - 866 days 13 hours ago

9.2 - Virus ya know for the longest time

looking at the Pros and Cons, of Free Vs Paid Live experiences, I never thought of the "Banning" measure MS can and does take, to eradicate cheaters, modders and other goons on the XBL service.

Another reason why there is more control/regulation over the XBL network.

I'm not sure how sony will manage it's users, maybe by IP..hehe Does anyone know?

Hey you get what you pay for...always in effect.

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nurayi - 866 days 9 hours ago

9.3 - errr

.....you can ban by mac adress.

which solves the problem if the user has a dynamic IP.
to change your mac address you either have to buy a new console, or be good enough with hardware to take the ethernet circuitry out of the console and replace it.

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VirusE - 866 days 9 hours ago

9.4 -

I hate to pay just as much as the next guy but I hate trolls and cheaters and i am willing to pay to avoid them. PSN is a great service but since it is free you can never get rid of the idiots without banning the mac address which is a problem due the 2nd hand market.

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Douglasp - 866 days 3 hours ago

10 - Ads in Other platforms could be possible.

The Artist of the month is Velvet Revolver and they are sign to BMG SONY music and they have a video of how they made their video on XBL. Also OZZY is sign to Sony music and they had a couple of videos for him on XBL.
Just like when you see WWE PPV commercials during TNA shows. Its about the people seeing your product.

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