Ubisoft Signs Deal with Sony for Exclusive AC2 Ad Campaign

Pope_John_Paul_II - 57 days 3 hours ago

microsoft already dropped the money bags for MW2.

i like the idea for advertising a game like AC on the PS.

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blackpanther25 - 57 days 3 hours ago

are under sony's belt......i bet they would rather people buy kilzone 2, Resistance 2, or MAG over MW2. Obviously they want more people who are into adventure action games.

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cmrbe - 57 days 3 hours ago

Even here on this site from my observation PS3 fans like AC2 more than x360 fans while x360 fans like MWF2 much more while most PS3 fans hate it and prefer BC2 over it.

I guess both MS and Sony see this trend as well.

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Cwalat - 57 days 3 hours ago

Microsoft did a smart move by catching Activision with the deal.

Sony now also made a smart move by catching Ubisoft with this deal.

Even though i'd like the vision of Multiplats having EQUAL ammount of coverage for both versions, because the games are called MULTIPLATFORM for a reason, i think that if someone starts off with the bull.. the other one better respond before they get shafted even more.

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Xiphos - 57 days 2 hours ago

Yeah, Microsoft's got MW2 locked down hard. You see their commercial in the US yet? Flat out says: "The best way to play it is Xbox 360".

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Saaking - 57 days 2 hours ago

Sony is really pushing forward now. I've seen more ads these past months than all three years combined. Great job Sony. PS3 #1 console this generation.

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itchy18 - 57 days 2 hours ago

really? are you serious? that's what it says??

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Hellsvacancy - 57 days 2 hours ago

I shall buy Assassins Creed 2 (Ps3 of-course) and rent Mw2 so i guess your right (in my case u r anyway)

Perhaps its coz Ps3 gamers r a little more imaginative whereas Pc gamers r just greedy :-P

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deadreckoning666 - 57 days 2 hours ago

Good Move by Ubisoft!

"EDIT: Nice job with that stealth edit deadreckoning. Why don't you stand by your comment instead of changing it?"

Wrong Article, srry. Hating on PS3 fanboys is hard work ya know, sometimes I get a lil' confused lol.

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Xiphos - 57 days 2 hours ago

@1.7 - Yeah, pretty underhanded.

http://www.youtube.com/watc...

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Saaking - 57 days 2 hours ago

@deadreckoning

Don't be a moron. PS3 exclusives are exclusives therefore no need to make deals to advertise them.

EDIT: No, I didn't say there's no need to advertise exclusives I said there's no need to make a deal TO advertise. Sony doesn't need to pay themselves to market first party titles, they can do it without making a deal with themselves. It'd be like paying yourself, it doesn't make sense.

EDIT: Nice job with that stealth edit deadreckoning. Why don't you stand by your comment instead of changing it?

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zeeshan - 57 days 2 hours ago

I think after Koticks threats, Sony doesn't really care about Activision anymore. From a business point of view, they'd like to see Activision supporting PS3 but deep down, I guess they are still hurt (pretty much like some of us PS3 owners).

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Anorexorcist - 57 days 2 hours ago

What kind of deal would Sony have to make when their exclusives do not come from third-party developers, they come from within the SCE conglomerate!

Sony better go hand themselves a briefcase full of cash and make a deal with themselves before Microsoft comes along and offers Sony a marketing deal on Sony's exclusive games, correct?

"M$ were the smart ones in this"

Well possibly. Maybe you should study up on MS a little more and maybe some of that smartness will rub off on you.

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Soldier one - 57 days 2 hours ago

He edited his post nm...
what i did say ->Your comment makes no sense at all. Why would Sony sign a contract with their own companies to advertise them? Sony OWNS Naughty Dog, they dont have to sign a contract to advertise their games...

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blackpanther25 - 57 days 2 hours ago

deadreckoning666 - 6 minutes ago

PM
Track
Ignore
1.9 -
Sony couldn't get MW2 so they did it with AC2. Nice.

Question for PS3 fanboys: Why didn't Sony do this with an exclusive since PS3 exclusives are above EVERYTHING? LOL, M$ were the smart ones in this. At least, they know that no exclusive this year can touch Modern Warfare 2 as far as sales and popularity go.

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erathaol - 57 days 2 hours ago

I hope they make an PS3 Slim + Assassin's Creed II Bundle, with a red silhouette of Ezio on it.

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raztad - 57 days 2 hours ago

This news comes as not surprise and makes perfect sense. At E3 MW2 was one of the xbox show titles and AC2 was PS3's. AC is coming to the PSP with some PS3 interoperability added AND among the PS3 fanbase there is a big market for titles like AC2.

I'm expecting to see how AC2 performs to make my mind.

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Maddens Raiders - 57 days 2 hours ago

right on. That's exactly what I was thinking. Why not advertise AC2 for the PS3 and draw more people in to play all kinds of games on the console, including SNE's own exclusive FPS's ?? I mean MW2 won't need any help in the advert dept. anyway..

btw - are you a Marvel fan?

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blackpanther25 - 57 days 1 hour ago

yeah man i'm a big time Hulk and Blackpanther fan. I started getting hardcore into comic books when Planet Hulk came out....then i decided to read a back catalog of comic books lol

On topic: i hope AC2 is way better than AC

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Maddens Raiders - 57 days 1 hour ago

I'm trying to post a pic of part of my collection (as it hangs on the walls of my den), but don't think the site will let me. I'm a Marvel addict myself. If you're ever on Ultimate Alliance 2 and want to team up on legendary then just drop a line

PSN: Maddens_Raiders

On topic:
=============

I'm hoping that AC2 will be as much an improvement over AC as BFBC2 looks to be now over BC.

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CernaML - 57 days 1 hour ago

It's true. I heard that in a Walmart ad.

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sikbeta - 57 days 1 hour ago

"ts funny how things work
Even here on this site from my observation PS3 fans like AC2 more than x360 fans while x360 fans like MWF2 much more while most PS3 fans hate it and prefer BC2 over it.

I guess both MS and Sony see this trend as well"

I think you are wrong, if everyone is against MW2 is because of IW and Activision being so douche, everyone see more appealing BC2, since you don't read articles about EA f*cks the gaming community, another thing lot of people are thinking is that MW2 will be more like MW1.5 and obviously PS3 supporters are more into variety of games than the OMG "Shooter Game of the Year"

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Ju - 57 days ago

I still think the Playstation audience likes a broader variety in its library. Sure we like shooters, too. But the past playstation generation was way more then just shooters. If some got carried over (and I think it did) then PS3 owners like more variety.

As such I like the idea about AC2 more then another shooter - even though from a business standpoint (pure money considerations) MW2 might make more sense. If you do a strategic product placement, however, AC2 is quite right, IMO (especially based on a recent focus, which was UC2 - an adventure game).

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Sevir04 - 57 days ago

the Assassin's Creed franchise was actually announced as a playstation exclusive as project assassin "working title" during the predevelopment stages... what follows was high dev cost and the announcement of $600 ps3.. so it went multiplat. the game however was lead on ps3... and with ubisoft having great relationship with sony. AC was like AC2 a show floor game at E307. later that year Ubisoft and Sony signed a deal to market AC exclusively for the PS3. u can google the 2007 AC comercials. they were only advertised for ps3.. and it also coinsided with the ps3's drop to 400 dollars with the 40gig starter. so its no surprise. the franchise is in soul an exclusive. So don't be surprised if AC2 is advertized that way. this move with sony is really a good one.. modern warfare 2 will do well on the PS platform but AC2 will do better. a lot of people want that game.

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god_o_war - 56 days 21 hours ago

please include some type of evidence with that rumored deal with kojima games :D in the Ad

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AKNAA - 56 days 16 hours ago

MW2, forget about it! same ol engine/ graphics/ short campaign for the past 2 games already...

AC2 however, improved on every aspect I mentioned and more. I'm more of a single campaign player than an online player and thats also the reason why I prefer AC2, it'll give me more for my money length wise.

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Ceekay - 56 days 15 hours ago

It's a good move, it's better to have an innovative, badass game like Assassin's Creed 2 associated with your platform than just another FPS, which the PS3 already has plenty of that do it better.

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taylork37 - 56 days 10 hours ago

It makes me so frustrated to see how ignorant you are.

You honestly are going to downplay a serious contender for GOTY (MW2), and give praise to a VERY unproven improvement to AC1 just because Sony was not able to get the advertisement rights to MW2.

Not only that, you are saying that AC2 will have innovation while MW2 will not. If you have been living for the past year, you will see that AC2 is copying from AC1 as much as MW2 is copying from MW1.

PLEASE just get over yourself and your console. Stop changing your opinions just so you can keep agreeing with something. Either company in their right mind would rather have the ad campaign rights to MW2 over AC2.

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Hellsvacancy - 56 days 10 hours ago

Hay DONT knock the mans choice in games, if he sais he doesnt summin it means like summin!!!

Just like him ill b buyin Assassins Creed 2 over MW2 ANY day of the week, MW2s a rental if i had a Pc or a 360 i would torrent it

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taylork37 - 56 days 10 hours ago

he isn't choosing a game... he is criticizing one game because its ads aren't exclusive to his console.

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NickIni - 56 days 9 hours ago

I actually loved the first game. 100% picking this up, now i just need to decide between getting it for 360 or PS3.

MW2's on my christmas list along with U2, whereas this is a day 1 purchase.

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solidt12 - 56 days 8 hours ago

Sony ain't playing this year. I just heard about the exclusive Bad Company 2 Beta this month when you pre-order the game, now this.

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Ausbo - 56 days 8 hours ago

i only thought M$ pays for exclusive advertising.

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Danja - 56 days 7 hours ago

This is a smart move by Sony alot of people seem to be forgetting that AC was a huge seller on both the 360 and PS3 and it sold well even after a year after coming out .... This game will be huge either way ..

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Tomdc - 56 days 7 hours ago

They did the same with AC1, at least in the UK they did :D

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Guntrol - 56 days 7 hours ago

Like I said before xbox 360 owners tend to lean more towards FPS games when compared to PS3 owners which are spread out threw other genres.

Sony know this and are suporting us with games like LBP, Heavy Rain,
Uncharted and God Of War.

I personaly like to buy diffrent genres of games so that I always have
something for my mood.

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Elvfam511 - 56 days 5 hours ago

Assassin Creed 2 Linage I

Wow that was pure awesome

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Halo3 MLG Pro - 56 days 5 hours ago

Sony gets exclusive commercials???? LMAO!!! Yeah that's a lot better than Microsoft that gets exclusive MW2 DLC. :/

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HDgamer - 56 days 5 hours ago

Commercials mean it will most likely sell on the ps3 platform than the 360. People are stupid when they see commercials.

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CernaML - 56 days 4 hours ago

"exclusive MW2 DLC"

Uhh.... If I remember correctly, it's TIMED exclusive. So the PS3 is still getting it.

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HDgamer - 56 days 4 hours ago

Hey it's exclusive for the first week or two. You know he takes it anyway he can get it.

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GameOn - 57 days 2 hours ago

Well the last one sold better on xbox but this ad campaign could change that.

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cmrbe - 57 days 1 hour ago

Then there were way more x360. Working ones at that too lol

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Ju - 57 days ago

Its quite possible the PS3 can sell more. Seen in Batman AA (sure, the Joker helped). BTW: AC2 has PSP/PS3 integration of some sort.

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mastiffchild - 56 days 12 hours ago

AC2 should sit better with ALL gamers full stop after the antics of Activision and their lying monkey butlers at IW over MW2-it might be a good game but is it worth showing you don't give a crap about your morals or other gamers over? Not for me-not for bloody COD(esp when importing said baby controls to KZ2 killed what made that game so special at first)when we get almost the dame game every damn year.

Secondly Sony have, and Ubi, all those .little connectivities between AC2 and ACB on the PSP to use as selling points-and possibly also to help the Go sell a few models, no? Sony and Ubi already, and remember the past of the first project being mooted as PS exclusive,have more invested in AC2 than MS. It should sell better on PS3 this time round anyway-at a guess bt we'll see.

I still find it amazing that people are so excited over supporting those tosspots ove at the IW/Acti cabal.

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Light Yagami - 57 days 3 hours ago

but not first :D

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Anorexorcist - 57 days 2 hours ago

That first game you are mentioning of (CoD MW2) is not Xbox 360-exclusive, so I don't know why you seem to have your nose so far up in the air for it. :/

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4point7BillionLoss - 56 days 13 hours ago

now's the time to start making some money .... raise the price of the PS3 to £700 and games to £100 each ... and then maybe just maybe we'll see some profit ....

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4point7BillionLoss - 56 days 13 hours ago

Sony has no profit.

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4point7BillionLoss - 56 days 13 hours ago

sony has no profit

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MGOelite - 56 days 5 hours ago

just like a bot to care more about sales figures than actual games

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MariusElijah - 57 days 2 hours ago

too easy, but i'll let someone else own you

Hint: It will include MW2 and MS

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Saaking - 57 days 2 hours ago

Running out of games? they just released not one, not two, but THREE AAA exclusives in ONE month. That's more than the failbox has gotten all year.

And isn't MS the one paying over and releasing an MW2 THEMED CONSOLE? hahaha, man you are pathetic. If sony is "running out of games" then MS ran out of games a long time ago. Moron.

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chisox100 - 57 days 2 hours ago

last time i checked M$ did the same thing with Fight Night and Madden 10

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Sigh - 57 days 1 hour ago

when they are gaining and giving gamers alot this late in the year and the next year? Heck they even stole back and got the better version of Star Ocean 4, which you had the lead character as your previous avatar. It burns to see it on PS3 on one disc and superior to failboxes version, doesn't it forever f^k?

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Pirateogta - 56 days 10 hours ago

What standards are you going by for AAA, Saaking? I'm guessing an AAA game to you = any PS3 exclusive that comes out, LOL. You're definitely not going by reviews, because the PS3 only has 3 exclusive games this year scoring over 90 on MetaCritic and they certainly did not all come out in the same month.

Killzone 2 (91) - February
MLB 09: The Show (90) - March
Uncharted 2 (96) - October

The 360 has the same exact amount of AAA exclusives for this year:

GTA IV: TLAD (90) - February
Forza 3 (91) - October
GTA IV - TBoGT (90) - October

Both GTA IV episodes have more gameplay and higher presentation values than most full games, so they definitely count in the running.

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Bloodraid - 56 days 7 hours ago

Oh dear...

GTA IV: TLAD (90) - DLC!
Forza 3 (91) - Two Discs! Definitive!
GTA IV - TBoGT (90) - DLC!

Demons souls scored an 89 because one person gave it a 60. Get over it, PS3 has had more games that are high profile and good than the 360 did this year. Just accept the fact that for once the PS3 had a better software lineup.

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4point7BillionLoss - 56 days 13 hours ago

swap 4.7 billion loss for RROD ... I think they'd take it

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cyborg6971 - 57 days ago

Are you always hard joe?

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skeletonss - 56 days 22 hours ago

they got the same score idiot.

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