Modern Hollywood loves to reboot. Star Trek, Batman Begins, Halloween, Friday the 13th... It is a brilliant means of both exploiting a familiar brand and making the new product seem fresh and innovative. And by repackaging a franchise, the canny studios are appeasing die-hard fans while simultaneously providing an entry point for newcomers who have not followed the established mythology. It's also a teeny bit post-modern and self-reflexive, and we love that sort of stuff these days.
With rebooting so common in the movie and comic book worlds, could the tactic be similarly employed by the games industry? Well, yeah, it already is.