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Red Bull becomes first brand on Playstation Home

Brandrepublic writes:

"Red Bull has become the first brand to build a presence in PlayStation Home, Sony's much anticipated virtual world, Revolution can reveal.

Red Bull has built a tropical island, featuring an aeroplane racing game based on Red Bull's real world Red Bull Air Race series."

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brandrepublic.com

Alternative Sources:

Red Bull becomes first bran... - brandrepublic.com | By: Nineball2112

Report: Red Bull First on P... - edge-online.com | By: Cyrus365

cp68 - contributor
Published: 387 days 11 hours ago | News | PlayStation 3 | Sony PSP

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LokMessier - 387 days 11 hours ago

1 -

So it finally starts. Now I wonder what else these developers and other companies will put in to home. I have to applaud Sony for going in this direction, even with the delays and what not they really had a good idea with this home idea. Meeting new people, seeing some footage right on the screen and not having to Download it from the PS store or walk to the laptop/Pc/mac.

I seriously would like to see more devs taking up more space in home, this is really going to be an adventure in itself.

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whoelse - 387 days 10 hours ago

1.1 -

Thats very neat! Well done Sony!

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Genesis5 - 387 days 10 hours ago

1.2 -

Regardless of how you feel about Home. It is undeniably leaps and bounds ahead of anything the competition has come up with in the area of social networking on your console.

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ZootHornRollo - 387 days 8 hours ago

1.3 -

i wonder if you can crash the plane in to a group of people.

that would be cash

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Armyless - 387 days 4 hours ago

1.4 - Wasn't Red Bull a "sponsor" in the original Wipeout??

I think I'm going to drink a couple Jaeger Bombs this weekend!

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anzagi - 387 days 11 hours ago

2 -

Great, I love the red bull brand and the air show. This is the kind of stuff that i think people will like, so imagine you go to the red bull area, you have a game, you can buy tickets to the air show - nice.

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Sheddi - 387 days 10 hours ago

2.1 -

hey! thats not bad! i like the way u think!

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sexybeast69 - 387 days 4 hours ago

2.2 - dude its even better then that though

You can PLAY the air show lol.

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LevDog - 387 days 11 hours ago

3 -

This is exactly why PS3 will never charge for online.. Just like Nascar, Ps3 is offering space for products to be advertised.. You Pay Sony for that space.. Im in the Home beta.. I can tell you there is a crap load of people in there ALLLLLL THE TIME.. So each product can have its own area and maybe free mini game (like the plane race for red bull)..

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TOO PAWNED - 387 days 11 hours ago

4 -

This is just awesome, you get free game in your HOME. Sony is genius, now go pay for that overrated xbox live

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4.1 chelseafc | 387 days 10 hours ago - deleted by mod -

4.2 inane | 387 days 10 hours ago - comment has been reported as SPAM -

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ThatCanadianguy420 - 387 days 9 hours ago

4.3 -

Huxley
Alan wake
Age of conan
Splinter cell conviction

Waitbox 360

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Darkseider - 387 days 11 hours ago

5 - This is just

awesome. I never pondered the possibilities of the non tech/video game industry in Home. Very very cool! Home is truly shaping up to be the next big thing in social networking.

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happyface - 387 days 10 hours ago

5.1 -

Agreed!

Red Bull airplane mini game is revolutionary and once the word gets out you can see Red Bull ads in an ONLINE WORLD plus an airplane minigame PS3s will immediately sell out all over the world.

This is the start of PS3s comeback and world domination IMO

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ofx360 - 387 days 9 hours ago

5.2 - ?

Are you being sarcastic? >This definitely won't make Home sell out anything. All this is for is to help Sony pay for the HUGE expense that is Home without making people pay(which is nice). I highly doubt people are gonna pay mondo bucks for a new console just to see an ad and to play a minigame<--(if you weren't being sarcastic)

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happyface - 387 days 9 hours ago

5.3 -

not sarcasm, I know lots of people who are planning on buying ps3s now that you can check out Red Bull ads in HOME and fly an airplane

this is the start of something BIG

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agent_plang - 387 days 9 hours ago

5.4 -

happyface, you fail.

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happyface - 387 days 9 hours ago

5.5 -

:(

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agent_plang - 387 days 9 hours ago

5.6 -

:)

...

There's some truth in your rantings, but you could at least be constructive :P

Otherwise it comes off fanboyish.

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Kain81 - 387 days 11 hours ago

6 - amazing Sony done a pretty good job

Home owns

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happyface - 387 days 10 hours ago

6.1 -

Yep, I cant wait to go online in HOME and check out Red Bull ads. Simply awesome.

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ofx360 - 387 days 9 hours ago

6.2 -

Oh you are being sarcastic... Funny. Well im pretty sure the fanboys are gonna say it so i'll say it for them: This only shows the potential of what Home can do<--Thats probably the jist of what they'll say. I personally can't stand Home, I just don't see the appeal at all cause it so boring... but to each there own i guess

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sinncross - 387 days 11 hours ago

7 -

This is actually kind of cool.

Yeah it might not be the most constructive use of a persons time but HOME is free, why not give it a try.

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soljah - 387 days 10 hours ago

7.1 -

once again i still think some of the biggest advances in home will come from outside developers(both game and ad co.) and us the home community giving feedback to Sony saying what features we want in home. Sony has done a pretty good job of updating the basic xmb feature set since launch, hopefully they will do the same for home

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Karum - 386 days 14 hours ago

7.2 - soljah

When you connect to home there is a message of the day, now that message has been the same thing since I've been in the beta but what it says is what you are hoping for. It says that Home will be a journey, one that will develop and evolve over the years.

Your hopes that they will upgrade Home and add to it as time goes by will be met :)

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Cyber Gamer - 387 days 11 hours ago

8 -

Cant wait to get my hands on it still homeless lol

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PoSTedUP - 387 days 10 hours ago

9 -

i like the idea and i can only imagine whats in store for home in the future.... the more home users, the more companies will want to advertize= more money for sony : ) : )

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BloodSpillXXT - 387 days 10 hours ago

10 - -

so.. Is this in the beta now, or will it be added at some other point in time?

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DR-IVO - 387 days 10 hours ago

11 -

There have been talks for years on how to put advertising into video games and I think Sony will be the first and most successful at it since I see no one else trying it out. Once Nintendo and Microsoft sees Sony's profit success with this in the next year or two they will soon follow. This is video game history in the making.

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11.1 arrrgh | 387 days 10 hours ago - comment has been reported as SPAM -

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ofx360 - 387 days 9 hours ago

11.2 - LMAO

Microsoft actually started this whole advertising in the UI thing.

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LoVeRSaMa - 387 days 8 hours ago

11.3 -

And the duck and cover system was already created in another game, but Gears made that a big thing.

Its not who did it first, but who globalises it and makes it Standard.

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MisfitSmurf - 387 days 4 hours ago

11.4 -

jeez bud o.O a bit late, Go look at games like Rainbowsix vegas o.o cant do 1 mission without seeing an ad for AXE

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ofx360 - 387 days 4 hours ago

11.5 - :-O !!! @Lover

Are you stupid. Do you really want ADs, F*CKING ADs!, to be the next big thing? What kind of stupid-backwards-sh*t-idea is that? You fanboys really gotta just take a step back a listen to yourself...wow

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LoVeRSaMa - 386 days 16 hours ago

11.6 -

of"x360" No, I am not Stupid thank you very much you Ignorant F*ck.

Advertisments in Home is something the keeps Home a free service, Sony dont run of pixe dust they need to make money somewhere, insted of juicing the sh*t out of the Customers like M$ they look for other ways.

Advertisments bring in lots of Revenue, and cost the Customer nothing.

aslong as its done in a Casual way and no in your face then I believe its fine.

So F*ck you Pr*ck.

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ianp622 - 387 days 10 hours ago

12 -

I hope Sony can make up some of the money they've lost from the hardware this way.

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pwnsause - 387 days 10 hours ago

13 -

this is what people don't get that they are going to get soon. Playstation Home provides the necessary revenue to keep Sony making money on the network as to How Microsoft gets money by receiving those Subscription fees that they imposed on its costumers.

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KingDizzi - 387 days 10 hours ago

14 -

THIS is why Home was made, to be an immense cash cow for Sony.

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Pandemic - 387 days 10 hours ago

15 - Home.....

will amaze many Playstation 3 users but most of all, many other platformed users such as Nintendo & Microsoft Users.

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hendersonman - 387 days 10 hours ago

15.1 -

Been in the beta for months now... not impressed with Home what so ever. I still want to check this Red Bull Island out.

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Peow - 387 days 10 hours ago

16 -

I knew advertisers would have events, but games? Schweet....

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cmrbe - 387 days 10 hours ago

17 - Great stuff indeed

Soon there will be theme parks and the likes. Great vision Sony.

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Danja - 387 days 10 hours ago

18 -

sweet this is really cool...and major props to Sony this will be one of the main reason why PSN will remain free....

The possibilities of what companies and devs can do with home is limitless and I hope this is the start of a trend in Home.

Now bring on the Warhawk , Resistance and Socom tournaments...^.^

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40cal - 387 days 10 hours ago

19 - Events and games

Being able to attend events in HOME is F_in awesome. I cant travel around the nation or world for that matter to attend everything that I would like to. But with HOME the events can come to me. Looking forward to the first E3 and Sony conference to be held. I will be checking out this Red Bull space also.

As for free games, this is a great way to get people more involved and give away prizes that lead to you having cool stuff to wear and put into your apartment and also allows the promoter to cross market through out the HOME environments.

This all sounds good to me.

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Bren86 - 387 days 10 hours ago

20 -

is this in the uk beta now?

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Spike47 - 387 days 10 hours ago

21 - I think so, I got the euro beta and so did my friend

HOME is incredible for what it is.

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riddlesticks - 387 days 10 hours ago

21.1 -

is the red bull place in the european HOME beta?

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sirbigam - 387 days 10 hours ago

22 -

I don't usually go in there but nice to know their making money this way, and we kind of get some games out of it.

I think there will be more surprises on home from sony like this, can't wait to see wat they do for E3 on Home(playing actual demoes from E3 hmmm).

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ElementX - 387 days 10 hours ago

23 -

Red Bull, one of the most overhyped energy drinks and one of the nastiest tasting.

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xaviertooth - 387 days 10 hours ago

1 -

bu..bu..b..but HOME contents...

now where are xbot bastards?? i bet they will drool all over again once they learn this.

on topic:

this is just a start. as open beta nears, more and more non-gaming entity will be revealed. on full open beta launch, it would be nice to see celebrities (gaming, music and movies, i hope Sony will invite them) having a good time with gamers @HOME!

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1.1 Keele | 387 days 10 hours ago - User only got 1 bubble - Show

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mrdxpr2 - 387 days 10 hours ago

1.2 -

yeap on console stop hating xbox tard go play your metro mii

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pwnsause - 387 days 10 hours ago

1.3 -

"Seeeecoooond Liiiiife v2.0"

Virtual networks such as Second Life do not have a reason on why you should stay in the network. Playstation Home Has a purpose on why you should use the service. Its purpose is to connect you and socialize with other gamers, not to mention play with them. It also allows you to discover content and a more in depth story in a game that you never knew about. It also will allow you to be virtually at a Conference, such as E3. it will allow us to view streaming video of such conferences. Not to mention it might have a matchmaking system in place.

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Magic_The_Celt - 387 days 10 hours ago

2 -

red bull gives you wings!

why cant i help but say that?

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rawd - 387 days 10 hours ago

3 -

haha that's fkn awesome. Can't wait to see what other companies come up with

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Magic_The_Celt - 387 days 10 hours ago

3.1 -

Im taking away your bubbles :)

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rawd - 387 days 9 hours ago

3.2 -

huh?

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Bits-N-Kibbles - 386 days 15 hours ago

3.3 - LOL

wtf?

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Microsoft Xbox 360 - 387 days 9 hours ago

4 -

Idiots that bought my Arcade machine is the reason why I have failed to deliver such an application like Home.

-1 points for the Xbox camp again.

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ambientFLIER - 387 days 3 hours ago

5 -

So...a red bull display in a dorky virtual world is why I should care and stop playing the 360? K...

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OSIRUSSS - 387 days 2 hours ago

5.1 -

No, your Miitvatards should make you stop playing your 360.

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