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Xbox Teams Up With MySpace And Channel 4 For New TV Show

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Microsoft has told MCV that its 360 marketing will get 'louder and louder' over the next month, culminating in a partnership with MySpace and Channel 4 to host a special prime-time music show airing on TV at Christmas.
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mcvuk.com

[via dailygamesnews.com]
skapunkmetalskater - contributor
Published: 404 days 22 hours ago | News | Xbox 360 | Gaming | Industry News
 
 

Showing: 1 - 24 of 24 Comments
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Vip3r - 404 days 21 hours ago
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1 -
Should be interesting...
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Spike47 - 404 days 21 hours ago
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2 - That's Microsoft,
it's all about throwing in money in all directions. If you look at the xbox360's biggest games, they have never been released without some major marketing and some random tv show to make it seem as if the game is the next big thing, and people actually buy it.

Anybody remember the MTV Xbox360 Launch special, or the Gears of War dev. show, or History Channels talk about Halo 3 and the weapons of the future, or the the random SCifi show about Mass Effect? LOL, MS has a hype machine in their hands.
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falviousuk - 404 days 20 hours ago
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2.1 -
yup its called advertising
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Montrealien - 404 days 20 hours ago
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2.2 -
GOd forbid MS advetises their stuff right?

More examples of some of the best videogame marketing


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IaMs12 - 404 days 20 hours ago
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2.3 -
well you need to spend money to earn money they always say and well MS is taking the advantage they have which is money.. wouldnt you if you were in their shoes?

Plus i wouldnt think i would be hearing all this bashing of marketing if SONY was doing this, if they switched roles people would be giving praise...
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Why o why - 404 days 21 hours ago
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3 - not surprised
MS already have David Jenkins on the channel 4 gaming teletext page hyping everything 360 and knocking everything sony
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Spike47 - 404 days 21 hours ago
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4 - Well MS has stated that the Xbox360 will be around for a long time right?
So in that case, THIS YEAR has to be the Xbox360's biggest year and it has to widen the gap over the PS3 much more because if it doesn't it might be in trouble. Microsoft knows that the PS3 costs 2x more than the Xbox360 and Sony really sucks at marketing, yet it still manages to outsell the xbox360 for months in MS's strongest region. I don't see MS giving the xbox360 another price cut anytime soon so they have to hop that the PS3 won't pull it off again in 2008.
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willywonka78 - 404 days 21 hours ago
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5 - microsoft you are a joke
i laugh in your face,hype,hype,hype.
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Gam71 - 404 days 20 hours ago
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5.1 -
Hype?

You seen that 4d native 1080p 120fps playstation yet?
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Jenzo - 404 days 20 hours ago
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5.2 -
All games in 1080p. True HD lol!
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AngryHippo - 404 days 14 hours ago
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5.3 - sorry buddy.....
....think you got the companies mixed up there.

Hypes good as long as you deliver on it. Problems occur when you keep hyping stuff forever and when it finally comes out, it turns out to be overhyped and not worth it.
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6 Man_of_the_year | 404 days 20 hours ago - User only got 1 bubble - Show
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chasuk08 - 404 days 20 hours ago
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7 -
As much as i hate microsoft and love sony, microsoft really deserve to kick sonys ass this christmas, due to the amount of advertising Microsoft has done. They were even advertising on the front and back pages of the Metro and Observer in UK. The 2 biggest papers. And i dont see any sony advertising which is a shame.
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7.1 Man_of_the_year | 404 days 17 hours ago - User only got 1 bubble - Show
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ultimolu - 404 days 20 hours ago
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8 -
Well, at least they're doing better than Sony.

WTF Sony, ADVERTISE! Word of mouth usually works but not this time!
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skapunkmetalskater - 404 days 20 hours ago
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9 -
Microsoft's doing now, what Sony did before with PS2. The PS2 advertising was everywhere during its hayday. Microsoft are now just hyping their console for more and more sales.
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Spike47 - 404 days 18 hours ago
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10 - And did I say that advertising is a bad thing by MS? Learn to read
you obsessed brainwashed fanboys.
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10.1 Man_of_the_year | 404 days 17 hours ago - User only got 1 bubble - Show
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whoelse - 404 days 18 hours ago
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11 -
Sony should have a look at Microsoft and their marketting because its far in front of Sony.
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Why o why - 404 days 18 hours ago
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11.1 - I think its a trade off
1st party support vs heavy marketing. What would you prefer. If either could do BOTH im sure they would but as you can see they have both taken different routes almost.
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whoelse - 404 days 17 hours ago
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11.2 -
Thats true although Sony needs to let the public know about their great selection of games.
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Hi-def freak - 404 days 17 hours ago
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12 - Myspace?
People still get on Myspace?
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jib - 404 days 16 hours ago
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12.1 -
wow. where have you been
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Hi-def freak - 404 days 16 hours ago
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13 - I know where Ive been
And from the sounds of it,I know where you spend your time!
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