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BioShock 360 exclusivity deal explained

Exclusivity deals these days are complicated things. When BioShock was originally announced everyone expected it would be released on all suitable platforms, but it ended up being an Xbox 360 exclusive. Throughout the months leading up to its release rumours about a PS3 version were cropping up on an almost daily basis, and videogamer.com tracked down Markus Wilding, International PR director, 2K, to find out what exactly the deal was with BioShock on Xbox 360 and the game now coming to PS3.
zonetrooper5 - moderator
Published: 528 days 14 hours ago | Article | Xbox 360 | Gaming | Industry News
 
 

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Wildarmsjecht - 528 days 14 hours ago
1 -
Didn't someone who worked on the 360 version say it was because MS said they would pay for all the marketing if it were timed, letting consumers believe it was only available on the 360, and letting 2k get some much needed relief from marketing costs and hassles? This was said months ago, I believe, anyone else remember?
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crck - 528 days 13 hours ago
1.1 - Yeah it was someone from the Dev team when the PS3 version was first announced.
That said MS approach them after some show and as usual offered them the $$$ for timed exclusivity.
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StayHigh - 528 days 12 hours ago
1.2 -
Microsoft just loves giving money!! In a way I kinda hate them for doing that because its not actually helping us gamers at all..All the great games should be release on the PS3 at least so they can take advantage of hardware and devlopers don't need to limit them self because the storage capacity of DVD's.

I feel like GTA should be at least a bigger game..
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mikeslemonade - 528 days 12 hours ago
1.3 -
They were payed to do so.
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pegger24 - 528 days 12 hours ago
1.4 - stay high
I am not attacking you, but to say that the storage limits of the 360 make all games shorter is a bit shortsighted. Any exclusive game is going to use the hardware best, or should at least. But the 360 is not always the limiting factor in development. Things like Uncompressed sound and cgi(MGS4)cut scenes take up a lot of space on those blu ray discs, not to mention the cost and time that goes into developing a game. Not saying that it is a negative to have uncompressed sound, far from it, but those with 7.1 systems are certainly in the minority.
I personally would love to see more exclusive titles so that the developers can spend the time on the game that is necessary to push one specific piece of hardware to the limit, which ever console that may be.
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Kaneda - 528 days 12 hours ago
1.5 - I didn't
I didn't send them any mails or emails to request PS3 version..
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kinggeoff - 528 days 10 hours ago
1.6 - if you seriously think
That putting games on the PS3 as opposed to the 360 would in any way hinder that game's production from what it potentially could have been, you have to do a great deal more research in order to understand the hardware differences between the two systems. They both have bottlenecks and tons of issues that developers need to overcome when designing a game.

The space limitations argument is totally a fallacy. Compression methods are what drive the industry forward. Not every audio and video codec is as much of a mess as MPEG compression algorithms.

Plenty of space on standard DVDs. If you seriously believe that these games need 50gb of space to be the best they can be, you need to go back to the playground with the rest of the kids and go about your business.
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Tomdc - 528 days 10 hours ago
1.7 -
Timed exclusives are a safer bet for microsoft. They cost less so there is less risk involved when with a new ip. A lot of full third party exclusives are timed ones that just dont go multiplatform in the end because the companies moved on or they dont think its worth it after, say a year.
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jackdoe - 528 days 10 hours ago
1.8 -
Yes. It was revealed months ago and assumed by many.
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DJ - 528 days 9 hours ago
1.9 - Uhh, Pegger?
All the cutscenes in MGS4 were done in-game. None of it was pre-rendered (though it's easy to come to that conclusion).
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avacadosnorkel - 528 days 9 hours ago
1.10 - stayhigh @ 1.4
get's the disagrees from the XBOX crowd.
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LightofDarkness - 528 days 8 hours ago
1.11 - @DJ
There are actually 4 cutscenes identified as pre-rendered in MGS4, most notably the 2 at the end of Act III. These have been proven by the encoding artefacts which can be pointed out at various points by observing the sky, as colour gradients can be clearly seen. Before everyone hits disagree, look it up, or play those scenes for yourself and look for the evidence. Still that proves the videos were slightly compressed, which means they didn't take up much room on the disc.
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Sam Fisher - 527 days 18 hours ago
1.12 - no offence to others
but bioshock isnt all that great..story is grade b.. over 70 plasmid, thats dog sh*&. its several plasmids and over 50 upgrades actually. telekinesis is basically gravity gun from half life or any other game. if they make a movie out of this its not gonna be that big of a hit. and 1 important thing aswell, i beat the game. start a new game...um... wheres the stuff i earned in the previous file... u start COMPLETELY new. thats stupid.
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zonetrooper5 - 528 days 14 hours ago
2 -
Fixed the editing mistake, you can approve it now.
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name - 528 days 14 hours ago
3 -
Why isn't the 360 losing bioshock considered a big blow to the 360?
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Stryfeno1 - 528 days 14 hours ago
3.1 -
Maybe because it the first in the first in the series unlike Final Fantasy.
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Mc Fadge - 528 days 14 hours ago
3.2 - To be honest
it's because Sony needs those RPGs
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predator - 528 days 14 hours ago
3.3 -
cos it is a year later.........
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kingme71 - 528 days 14 hours ago
3.4 -
Also because anyone wanting the title and buying the 360 to get it would have done that already. Unlike FFXIII that releases at the same time (or at least as far as we have been told), the consumer then has a choice of which system to buy.

Same principle with MGS4. If it did go to the 360 it wouldn't be as big a deal to Sony because they have already reaped the benefits of selling more consoles.
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kevnb - 528 days 14 hours ago
3.5 - two reasons
1: its a year later
2: microsoft isn't nearly as reliant on exclusives not published by them
3.6 -M4verick- | 528 days 14 hours ago - User only got 1 bubble - Show
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Leathersoup - 528 days 13 hours ago
3.7 -
"Why isn't the 360 losing bioshock considered a big blow to the 360?"

perhaps it's because Xbox 360 owners aren't threatening to throw themselves off of rooftops when other platforms get the games?

I happen to think it's awesome that PS3 owners will get to play Bioshock. Some of my most recent memorable moments in gaming were from playing this game and I think it's silly to refuse that to specific people based on the console they've chosen to purchase.
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CaptainHowdy - 528 days 13 hours ago
3.8 - @ 3.1
Final Fantasy XI was what exactly?
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Nuclearwinter - 528 days 13 hours ago
3.9 - @Kevinb
"2: microsoft isn't nearly as reliant on exclusives not published by them "

If anyone is reliant on 3rd party exclusives it's Microsoft.
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kevnb - 528 days 13 hours ago
3.10 - at Nuclearwinter
oh really, what third party published exclusive is microsoft reliant on?
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ukilnme - 528 days 13 hours ago
3.11 -
@ Leathersoup

LMAO. I was wondering why it was raining bodies a few days ago.
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Foo Skeptic - 528 days 12 hours ago
3.12 - Just compare...
Bioshock has not the quantity of fans Final Fantasy has
Bioshock is good but not as good as Final Fantasy
If I have to choose between those games I would choose Final Fantasy inmediately
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beavis4play - 528 days 11 hours ago
3.13 - kevnb....i'm posting this late but
can you name the "vast" number of 1st party games for microsoft? and i see the word games your playing. in fact, forget naming the games. give us the devs microsoft has working for MGS to produce all the 1st party games they have? i think you're wrong. microsoft depends completely on 3rd party games. their 1st party games are practically non-existant.
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bruiser81 - 528 days 11 hours ago
3.14 -
@ 3.10

a better question would be what games have they released besides Halo that are first party to MS, if you can answer that you will know how much they depend on 1st party
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zypher - 528 days 6 hours ago
3.15 - @kevnb
well, outside of Halo and Forza (and Perfect Dark Zero lol), just about every exclusive on the 360 is third-party developed. true, Microsoft may have published a lot of them, but they had no hand in development, which is why you're seeing a lot of previously "Only-on 360" games creep up on the PS3. so yes, given their sheer dearth of in-house development, this generation Microsoft seems way more reliant on third-party games, at least more than Sony.

given the two approaches, i think i prefer Sony's. most worthwhile 3rd party games ship day-and-date on both systems, and those that are 360 exclusive still find their way to the PS3. on the other hand, Sony has a catalog of in-house studios that completely trounces Microsofts. unlike Microsoft-published third-party developed exclusives, in-house exclusives remain exclusive. still, i'm a proud PS360 owner, so i'm covered either way.
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KLEPTOMANIAC - 528 days 1 hour ago
3.16 -
its good to see microsoft losing exclusives and not just ps3
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bozobucketeer - 528 days ago
3.17 -
Like everyone else said, it's a year later, but also because it was out for the PC. Anyone with a decent PC could have played it if they wanted to.

@3.8 - A crappy MMORPG.
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Sam Fisher - 527 days 18 hours ago
3.18 - @ Foo Skeptic
i completely agree and i like xbox 360 alittle more than ps3. but thats b/c im a ff hardcore fan to its fullest
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name - 528 days 14 hours ago
4 - @predator
And if MGS4 was announced to come out for the 360 in 2009 then it'd be no big deal right?
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kevnb - 528 days 14 hours ago
4.1 - not really
it would be nice for xbox owners, but it would be like when mgs2 came to xbox... nobody cared by the time it came out.
4.2 -M4verick- | 528 days 14 hours ago - User only got 1 bubble - Show
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spunnups - 528 days 14 hours ago
5 - the biggest question is
will bioshock 2 be multi? from the sounds of this article yes, but you never know.
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mistertwoturbo - 528 days 13 hours ago
5.1 -
I don't think so. MS knows it's going to be a big title and do their magic. By magic I mean drop a suitcase filled with millions.
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kingme71 - 528 days 13 hours ago
5.2 -
I don't think MS will pay for it to be exclusive. I think part of the reason they chose to port it to the PS3 was to give PS3 owners the 1st one before making the 2nd (and 3rd which was slipped some time ago as something they would most likely be doing) multiplatform.

If MS wanted to keep the franchise exclusive they would have backed up their dump truck full of money to keep the 1st one that way.
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bruiser81 - 528 days 11 hours ago
5.3 -
@ 5.2 i thought the same thing about ninja gaiden, but i was wrong. I hope you are right though
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BoneMagnus - 528 days 14 hours ago
6 - All I can say is...
as a 360 owner (and soon to be PS3 owner also), I'm glad my PS3-only bros and sisters get to enjoy this amazing game - reserve it now. It is brilliant. 'Nuff said.
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DJ - 528 days 14 hours ago
6.1 - Yeah, I've heard great things about it.
And I'm glad I get to pick it up soon. =]
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mistertwoturbo - 528 days 13 hours ago
6.2 -
Bubbles for being a true neutral gamer. Not like those fake neutral folks like LaChance and Agent VX.
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BoneMagnus - 528 days 13 hours ago
6.3 - Yeah...
The game mechanics - control, combat, enemy AI etc are all fantastic and equal to any shooter out there, but its the environments, the mood, the story, the creepiness and sense of loss - its somewhat twisted, but also sad.

The versatility in gameplay with choices in weapon upgrades and plasmids...you really feel you have a choice in how you survive.

All of this has made me want to play it again!
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SilPho - 528 days 13 hours ago
6.4 -
Agreed, I'm thankful as a sole PS3 owner that I do get to experience this GOTY first hand.

Here's hoping BioShock 2 is multi-platform so that nobody misses out. (Well, except the Wii only owners).
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BoneMagnus - 528 days 13 hours ago
6.5 - I can't imagine...
that BioShock 2 would have any exclusivity. I don't think it would be in the interest of 2K to do an exclusive deal at this point given the success of the IP.

BioShock 2 is guaranteed to sell.

With Bioshock one, the deal with MS gave 2K some dough as insurance in case the game for whatever reason didn't do well at retail (because there have been great critically acclaimed games that fail to move off store shelves).
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SL1M DADDY - 528 days 14 hours ago
7 - Why the fark is FFXIII being brought into this?
Drop the silly fanboy crap boys and girls and enjoy the fact that a great game is going to come to the PS3. It was great on the PC and the 360 and it will be great on the PS3.
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avacadosnorkel - 528 days 9 hours ago
7.1 - Because MS got another 3rd party exclusive from Sony
Sony only has a few 3rd party exclusives and sometimes Sony can't even buy old games now. Look at Dead Rising...there's even a Wii version coming out. But still no PS3. Microsoft is killing Sony's third party support.
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devilhunterx - 528 days 5 hours ago
7.2 - 7.1
Lost planet, Enchanted Arms, Sacred 2, Condemned 2, Oblivion, Overlord, Eternal Sonata, Postal 3, Saint's Row 2.

Guess who stole them from who.
7.3 -M4verick- | 528 days 3 hours ago - User only got 1 bubble - Show
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