170°

Pachter Believes Bigger Price Cuts Needed for PS3, Xbox 360

"'As consoles come down in price,' he explained to Gamepro, 'the manufacturers will sell more of them, and the market will continue to expand. Around 90% of last-generation console sales were made at the $199 price point or below.'

Continuing, he said, 'Only wealthy or hardcore gamers have purchased consoles so far, given that the PS3 is still $399, the 360 is still $349, and the Wii is still $249. When prices drop below $200 (probably in 2010), the mass market [for PS3 and 360] will emerge.'"
Relin - contributor
Published: 558 days 2 hours ago | News | PlayStation 3 | Xbox 360 | Gaming
 
 

Showing: 1 - 33 of 33 Comments
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Relin - 558 days 4 hours ago
1 - Duh
This has been said for years - as proven by the PS2, $199 is a magic number. I'm sure the Wii will prove it yet again.
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hazeblaze - 558 days 1 hour ago
1.1 -
Actually, I think that the Wii has proven that the magic number has seen a little bit of inflation... it's gone from $199 to $249. The 360's arcade sku may see that price this year, but I don't think anyone really wants that one. I think 2009 will be the year that the hardcore systems (PS3 & 360) see more sales explosion and prices below $300.
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niall77 - 558 days 4 hours ago
2 - way to say what we already know.
How pays this man?

Because clearly Sony and MS need to pay him more and get him working for them so they can get these pearls of wisdom.

/sarcasim
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ThanatosDMC - 557 days 23 hours ago
2.1 -
I know! I mean, if something is cheap and affordable, of course people would buy... damn, it's like thanks for stating the obvious dipsh!t!
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John Madden - 558 days 3 hours ago
3 -
Th PS3 with free online and blu-ray player doesn't need a price drop until this fall.
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Relin - 558 days 3 hours ago
3.1 - @John Madden
I disagree - the PS3 needs a price drop as soon as Sony can afford it... perhaps sooner.
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juuken - 558 days 3 hours ago
3.2 -
Well, if it's true that MS is planning a price cut, then Sony has to make a move.
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hazeblaze - 558 days 1 hour ago
3.3 -
I think it's dumber for Microsoft to cut the price without any major games to correspond with the price drop. It will get a boost for 2-3 weeks and then fade right back to normal. Sony would be smarter to drop their price a week or two before the release of Little Big Planet or SOCOM. At least if Sony dropped theirs now, MGS4 is still fairly new. But MS's move seems a little more desperate.
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Fernando8777 - 558 days ago
3.4 - xbox will sell more when
price drops but only for a short period
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juuken - 558 days ago
3.5 -
Damn straight haze! Them 360's aren't selling fast enough!
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eagle21 - 558 days 3 hours ago
4 - Of course $199 will ignite sales, but last generation demand had nothing to do with price...
Only one console sold 127 million, and it stayed the highest in price. It's still $130 (and still selling) not even $99 yet! :)

The Wii has the strongest demand currently selling out at $249 with no HD.

PS3 has so much value under the hood, $249 will be a healthy mass price for it in America and Europe.

Demand means everything. :)
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Relin - 558 days 3 hours ago
4.1 - @eagle21
Good points.

I love my PS3 to death, but I don't see demand for it rising dramatically this generation when it's image continues to be in such flux. Whether that can be blamed on Sony, the media, or dumb luck is another discussion, but with frequent (and dramatic) firmware updates and a software library just now starting to hit its competitive stride, it's gonna take some aggressive marketing to pull it up.

Even at $249, people will still probably pick up a Wii because of its image.
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eagle21 - 558 days 2 hours ago
4.2 - @Relin, I agree that the Wii will continue to have strong sales, no doubt about it...
But I differ about the image point.

PS3 does not have a image problem. The Wii's success is based on their Wii-mote and marketing. On amazon.com PS3 and Wii both share 4.5/5 star review averages and stay in the top 25. 360 a 3/5. Word of mouth and brand is why PS3 is rising.

Think about all the trash that gets reported about "lack of Wii third party games" or "RROD". Most people are not really paying attention to it. :)

Those Walmart deals had the PS3 at a $299 value (with gift card) for the 40GB and they edged the Wii for a week worldwide. $249 will be fine for PS3. There is room for two. :)

Edit: I agree bro, there is nothing stopping the Wii (not even a newton controller). Nintendo is fine. I meant that the PSWii will happen more than expected this generation, that's my point.
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Relin - 558 days 2 hours ago
4.3 - @eagle21 #2
Yes, popular perception of the PS3 is rising, but the only place I see the Wii's reputation falling is with core gamers; we're a vocal lot, but definitely a minority, and the consistently high Wii sales show that. The PS3 does, however, have a statistically higher rated selection of games, even if it is a degree smaller than its competitors, and I think that will help them reap some benefits in the long run.

My point: $249 is step 1, reclaiming the Playstation brand is step 2, and step 3 is profit. I'd go so far as to say $300 might do just as well if Blu-ray continues its rate of growth, but my crystal ball is in the shop.
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Silogon - 558 days 3 hours ago
5 -
Ps3 won't hit 300 until christmas of 09 and it won't hit 200 until christmas of 2010. Wait and see. By then, of course, xbox 360 will have been dropped to 99 bucks and the xbox next will already be on the store shelves with 1 gb of ram and a 200 gb hdd installed.

On a side note, my Landlord looks just like Pachter. I kid you not. I mean right down to the grey in the hair and glasses. I always want to ask when he predicts my rent will drop but never do.
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eagle21 - 558 days 2 hours ago
5.1 - @silogon
I disagree about the price drops for Sony. Sony will have a $299 console way before that time.

LOL about your landlord... :D
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aftrdark21 - 558 days 2 hours ago
5.2 - Yep...
I believe that 299 will be a good price for the PS3 too.
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Zeevious - 557 days 23 hours ago
5.3 - What do you mean looks like?
Do you think with Pachter's prediction record that's his DAY job?

"Pachter believes lower prices may mean people pay less compared to higher prices. (probably in 2010)"

I think with his record, you're living in his day job!
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Condoleezza Rice - 558 days 2 hours ago
6 - Obviously,Sony will be making another slash when the market is right
You can't offer 'the next Playstation' that comes equipped with a Blu Ray player for anything less than $300 at this point,the Blu Ray drive alone is worth $200,throw in everything else,and you can see why the Playstation 3 is an excellent value at $399

Now as for the 360,it just had a price cut in Europe not too long ago,so I wouldn't be surprised if Microsoft have one planned for the US as well.BUT,it should be noted that if Microsoft do indeed slash the price,it most likely won't be anything more than $50.
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jackdoe - 558 days 2 hours ago
7 -
Of course, but the problems is Sony and MS still need to make money. Sony lost money by underpricing the PS3 for two years and MS lost money because of the RROD debacle. They need to make it back somehow.
8 The Karate Kid | 558 days 2 hours ago - User only got 1 bubble - Show
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Genki - 558 days 1 hour ago
9 - Sometimes I can't believe that some people get paid
to tell everyone else what they already know/think.
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YoDi - 558 days ago
10 -
This guy all what he wants price cut since the release of PS3 and 360 ..... like if he know about that stuff ...... Sony is losing 3 billion from selling the PS3 with this price dumb head ..... the price cut will never come until the last year of the console cycle life .... and i believe 2010 will be the last year for 360 so they might cut the price on 2009 ....
11 Bladestar | 558 days ago - User only got 1 bubble - Show
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Lumbo - 557 days 17 hours ago
11.1 -
following that logic both have already lost ... against the Wii

Whereas some people actually believe that the Wii reaps in the sales on a different marketshare than the other more traditional consoles.

The coming pricecut sessions for both 360 and PS3 are gonna be interesting. Though i couldn't care less about the PS3 one as i already have one. But a $199 360core could be a nice pickup imho
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Wile - 557 days 23 hours ago
12 - Wow
"As consoles come down in price,' he explained to Gamepro, 'the manufacturers will sell more of them, and the market will continue to expand."

Thank you captain obvious!!!! Does Pachter get paid for these little gems of genius?
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Zeevious - 557 days 23 hours ago
12.1 - I'm not sure
I'll have to check with Madame Cleo...

.

You just gave me a great idea!
I need to program a Flash or Java (jscript/php/whatever) based "Pachtinator" that just spews out this nonsense at the click of a button.

There's a second job for ya, and like the real thing, it requires no thought or effort AT ALL!
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aubradley - 557 days 23 hours ago
13 -
PS3 for under $200? Yeah right, Maybe when the PS6 is out.
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vic_doom - 557 days 23 hours ago
14 - just my two cents
i think sony needs to get on the ball with this software emulation bc and pic one hard drive and unify their sku's. and a 100 dollar price drop

i think microsoft should release a "slim" model, redesigned to put to bed once and for all rrod. this slim model should also come with one hard drive size and a price cut

i think nintendo should do nothing, they are fine

these are just my opinions of what would make these consoles sell much better
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Mutley416 - 557 days 21 hours ago
15 -
If these systems where 199$ I would have one in my bedroom, in the kitchen, garage...lol
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R0l3 - 557 days 19 hours ago
16 - Shouldn't the guy just concentrate on getting laid?
???
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beavis4play - 557 days 18 hours ago
17 - i want this guys job.
what idiot with a 70 IQ couldn't figure this out-"cut in price will equal more sold"? wow, never saw that coming.
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SL1M DADDY - 557 days 15 hours ago
18 - The sad part is...
This is not some hefty prediction, this is common sense. Sorry, but that Pachter guy needs to predict his retirement... Of course, he would probably be wrong about that too.
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