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'Aggressive investment will ensure Xbox win'

As he confirmed that Xbox 360 has sold "well over" five million units in European territories, Microsoft EMEA's European VP of strategic marketing for interactive entertainment David Gosen told MCV that investment in the market will ensure that the console stays ahead of rival PS3.

"We have some very aggressive plans in terms of investing in this market to be successful. We are in Europe to win. We're not here to come second or third."
Alternative Sources:
Microsoft Still Thinks They... - xbox360.thegamereviews.com | By: Relin
OgTheClever - contributor
Published: 553 days 20 hours ago | Interview | Xbox 360 | Industry News
 
 

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Showing: 1 - 50 of 131 Comments
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Silogon - 553 days 22 hours ago
1 -
that guy reminds me of one of the aliens from V
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hazeblaze - 553 days 20 hours ago
1.1 -
Hmmm, does he not know that they're already in third???
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Tomdc - 553 days 20 hours ago
1.2 -
bubbles for hazeblaze!
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kewlkat007 - 553 days 20 hours ago
1.3 - Wow that's a Flash Back I didn't think
members on this site were old enough to remember "V"...haha Or remember that "FOX" show Aliens...

Anyhow this guy says what investors wanna hear and just doing his job.

Competition is great..
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Babylonian - 553 days 17 hours ago
1.4 - @Silogon
Dude, why the f*ck are your comments at the top of every article?!? And on top of that, your comments are more pathetic than sh!t itself. Don't you have anything else to do?

Your like an annoying c0ckroach that keeps coming back.

Please, don't go searching for life. Life doesn't want for you to be a part of IT.
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pharmd - 553 days 5 hours ago
1.5 -
is that the same aggressiveness they used to rush out a faulty machine?
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jamesrocks3147 - 552 days 21 hours ago
1.6 - i do believe
PS3 has sold more in euorpe tho. and with xbox 360 still driving slow and will probally be like that and wont go much higher.

PS3 is still selling very good in euorpe so the chances are xbox 360 will never beat PS3 in eourpe and PS3 has a great line up of games and firmware updates with things like trophies, in game xmb, video store, and way more. gears of war 2 yes but thats xbox 360's best shot this year? i dowt it will be a system seller unlike the 1st one who agrees
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Isaac - 553 days 22 hours ago
2 -
"We have some very aggressive plans in terms of investing in this market to be successful. We are in Europe to win. We're not here to come second or third."

Sorry, you're already third in continental Europe and Japan. It's a shame you plan on winning with aggressive investment and not with innovation, originality and quality.
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kosha - 553 days 21 hours ago
2.1 -
Microsoft are innovative. I mean its not like all the other consoles have motion sensing controllers already.
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v1c1ous - 553 days 20 hours ago
2.2 - because
all the 1st party companies sony has came to them out of the goodness of their heart, not by being bought out.
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juuken - 553 days 19 hours ago
2.3 -
Well said Isaac.
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ThanatosDMC - 553 days 14 hours ago
2.4 -
Wow Juuken, you're losing bubbles... bubbles for everybody.
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mistertwoturbo - 553 days 9 hours ago
2.5 -
"aggressive investment and not with innovation, originality and quality."

Pretty much if you search Microsoft in the dictionary, a picture of $ will show up. That's all they do, buy everything. They don't make anything, just keep buying.
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xhairs9 - 552 days 22 hours ago
2.6 - Well said Isaac
It seems lately people have been losing their bubbles when they only have but 2 disagrees...hmm...interesting.

Anyways well said Isaac you definitely nailed it on that one. What I want to know is why this guy talks about xbox & ps3 being rivals...has he not forgotten about the Wii? I mean come on, the PS3 is technically #1 if you look at it by his standards of a 1v1 fight and 360 is losing correct?

This guy seems to be making some real feisty claims as of recently, I wonder what's going to be announced at E3? Some passive entertainment perhaps?
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BRACHATTACK - 553 days 22 hours ago
3 -
all microsoft can do is buy, they don't take time to create games, they'll just go out and buy an exclusive.
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MaximusPrime - 553 days 22 hours ago
3.1 -
they should make another Midtown Madness game.
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AceLuby - 553 days 19 hours ago
3.2 - I don't usually do this but...
BUCKET FREAKIN HEAD!!!! HELL YEAH!!!

I just saw him over Memorial Day and was absolutely blown away. Complete virtuoso.
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Condoleezza Rice - 553 days 22 hours ago
4 - "We have some very aggressive plans in terms of investing in this market to be successful"
Ya know,you could just say "We're gonna buy some more things" and call it a day.
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ThanatosDMC - 553 days 14 hours ago
4.1 -
So true... that it hurts people.
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Shadow Flare - 553 days ago
4.2 -
Also....why are MS saying this now? They're like a year late with that plan
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Wildarmsjecht - 553 days 22 hours ago
5 -
Interesting. I'm curious as to what the aggresiveness means. Will it be more internal memos taking shots at the competitions multiplatform game, regardless of the positives it brings. Or will it be money hatting every thing and everything that sold well on the PS2. Perhaps even more PR men talking and saying how much better they are, and how so and so can't do this, and so on and so lost that, and what have you. I'm guessing all of the above.
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Fishy Fingers - 553 days 22 hours ago
6 -
Basically they're going to follow the EA business model and let their wallet do the talking.
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Silogon - 553 days 21 hours ago
7 -
It's a shame Sega or Colleco or even Phillips never had the money Microsoft has, cause I'd rather have any number of those companies trying to buy a monopoly into a business that doesn't want them around.

The sad thing is, Microsoft doesn't understand that consumers are not picking their system overall. Sony's ps3 and Nintendo wii are the dominate consoles in all regions combined and not by no small number. Large numbers. That leads me to believe that Microsoft is the odd man out to consumers, yet Microsoft is still going to try and force these consumers into dealing with 1 solution for their needs. Just like they did with windows.
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nycredude - 553 days 20 hours ago
7.1 - Hmm Siligon!
Pretty good comment, and not quite as negative as your usual comments. Kudos!
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Jenzo - 553 days 20 hours ago
7.2 -
Hmmm. Nobody forced me to buy a 360. I did it because I think it's the best console on offer and cause I prefer the type of games coming out for it. Doesn't mean that I don't enjoy the other consoles, it's just my preference.
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tordavis - 553 days 9 hours ago
7.3 -
Ummm...Sony is still in third. What are you talking about?
8 Bill Gates | 553 days 21 hours ago - deleted by mod -
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fishd - 553 days 21 hours ago
9 -
"We have some very aggressive plans in terms of investing in this market to be successful. We are in Europe to win. We're not here to come second or third."

Translation : We buy anything that is possible,even if that thing be operation darkness!now that's aggression!
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clintos59 - 553 days 21 hours ago
10 - With a year head start and the wii already passing the 360 in sales...
Its only a matter of time sony will do the same. Just look at the price differental for the ps3 and 360. The ps3 still cost more but yet it seems to be outselling the 360 on a monthly basis. Look for this to continue and when the ps3 price drops to 299 dollars I almost feel sorry for MS, especially with the crazy lineup sony has from now on and and growing stronger as the year goes, and 2009, I can already see the ps3 surpassing the 360 towards the end of 2009.
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tordavis - 553 days 9 hours ago
10.1 -
Same month start as PS3 and is destroying it.
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Ashta - 553 days 21 hours ago
11 -
""We have some very aggressive plans in terms of investing in this market to be successful"

Translation -

"We're going to buy as much as we can, as fast as we can, as long as we have the money to do so."
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mistertwoturbo - 553 days 9 hours ago
11.1 -
"as long as we have the money to do so."

It's Microsoft. They have plenty of money. Plenty.
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Bellic Jr - 553 days 21 hours ago
12 - Snooooze...snoooore
huh...what! I just had a dream that MS was a hotdog and needed some "catch up". Wazzat? its reality and not a dream. I'm going back to sleep.
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Apocalypse Shadow - 553 days 21 hours ago
13 - ........
""We have some very aggressive plans in terms of investing in this market to be successful"

Translation -if we don't buy something quick because we have no great internal studios on the level of sony or nintendo inhouse devs,we might end up coming in........fourth?.........ha.. .....

in europe,they are already in THIRD.but released......FIRST?

apocalypse................... ...
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Apocalypse Shadow - 553 days 21 hours ago
13.1 - or
we would really like to buy nintendo and sony up so bad.....but for the first time......can't afford it.

apocalypse........
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AliC - 553 days 20 hours ago
14 -
I tire of this we will buy to win rhetoric, can't we all just get along and enjoy games with out the in-fighting, name calling and claims or superiority and just release bloody good games.
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Testo - 552 days 23 hours ago
14.1 -
No. =)
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kenjix - 553 days 20 hours ago
15 - Someone didn't get the memo
didn't they already lose first and are now on the balance of second and third?

I know what he plans. MS will start buying their own consoles and games.
BRILLIANT
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OSIRUSSS - 553 days 20 hours ago
16 -
People in the EU hate everything MS!! They are always being sued over there by some country.
17 The Karate Kid | 553 days 20 hours ago - User only got 1 bubble - Show
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heyheyhey - 553 days 20 hours ago
18 -
what is this "win" when you've already been matched in just over a year

what is this "win" when you get outsold weekly in every country apart from the UK

what is this "win" when some European countries don't even stock your console... just the rival consoles

sorry, no win
19 Bladestar | 553 days 20 hours ago - User only got 1 bubble - Show
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heyheyhey - 553 days 20 hours ago
19.1 - OMG ARE YOU SERIOUS??
a company buys other companies????? are you sure?? this can't be true

no-one said Sony don't buy things wtf? this isn't even about that- this is about MS thinking they can win Europe even though it's pretty clear they are set to come third again
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Stryfeno1 - 553 days 20 hours ago
19.2 -
Bubbles for you....I like when posters back up their statement with facts.

Sony's leg humpers, lol. Anyway, they are not gonna even take the time to read it. MS still could take second. It will be hard but not impossible.
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jdoggystyyle - 553 days 20 hours ago
19.3 - verrry
nice post bladestar...it shows u look before u jump....and are intelligent....unlike well....ya know......90% of the fan girls that come on this site and spout nothing but biased opinions
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Aaron Greenberg - 553 days 19 hours ago
19.4 -
Glad to see we not the only company buying. We buy exclusives and they buy developers. Soon it will be the other way around.
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jojo319 - 553 days 19 hours ago
19.5 - Are you crazy?
Who do you think you are coming here with cold hard facts??
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kewlkat007 - 553 days 19 hours ago
19.6 - You know I was reading all the comments up to Bladestars (MS buys this and that)
We know MS has the money and they seem to buy up exclusives or timed exclusives, when they should be creating more studios for make their own games,(I agree)

but you know, Sony didn't start out with all they have now.

Blades Post proves it..

Everyone eats the smaller companies

1.When they are failing and investors are not happy.
2.Before going bankrupt
3.They make an awesome game company A just wanna have and company B is taken under company A's wings.

and in EA terms some eat the DIRECT competition R.I.P 2K sports. Sony did not get to where they are in the gaming business over night. So give MS some time, Sony has like 7 years Ahead on MS in terms of Console gens. some crying about this Gen's 1 year LEAD, is quite funny..
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mistertwoturbo - 553 days 9 hours ago
19.7 -
Sure Sony and Microsoft buys things. But the two companies differentiate by Innovation, Quality, and Reliability. Three things Sony has that Microsoft can never buy even with they're gazillions of dollars.
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tordavis - 553 days 9 hours ago
19.8 -
Bladestar just owned you all.

Bubbles...
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