230°

New DVD Hi-def Player Within '08 by Toshiba

From credible Japanese news site Yomiuri Online:

-View Current DVD's in Hi-def, Toshiba to Release New Player within the Year-

Toshiba has announced plans to release a new DVD player within the year, which will have the ability to allow Hi-def playback from currently existing normal DVD's.

Toshiba is aiming the new product for a comeback, after losing the format war to Sony's Blu-ray with their HD-DVD back in March.

On video quality, the current DVD displays at roughly 350 thousand pixels. Current Blu-ray and other hi-def videos are displayed at roughly 2 million pixels, about 6 times in density compared to DVD, resulting in a more vivid and clearer output.

Toshiba has created a new type of LSI (Large Scale Integration circuit) which will instantly convert the current DVD video output into hi resolution.
Using this technology, Toshiba has succeeded in making the DVD's image competitable with current hi-def standards.

The president of Toshiba, Atsushi Nishida, expressed that Toshiba does not plan on releasing a player that will be compatible with Blu-ray.
Instead they are looking at releasing current DVD players with the new LSI attached, and aiming to sell them at a lower price than Blu-ray players. They will appeal with concept of being able to view the mass library of current DVD's in hi-def.

The war over the hi-def formats started after 2002, with Toshiba's HD-DVD and Sony's Blu-ray competing for the world's standard format.

May 29, 2008. 2:38PM Japanese Time. Yomiyuri News.

------------------------
Editor's Note: The above is a direct translation of the original Japanese Yomiuri.com news article, by me. Link provided is a google translation, and the credits link is to the original Japanese article. Google translation is very in accurate in wording and also in numbers, which is why I decided to do a full translation.
Dir_en_grey - contributor
Published: 577 days 20 hours ago | News | PlayStation 3 | Industry News | Tech
 
 

12Next »
Showing: 1 - 50 of 58 Comments
Shut this user up Let user speak
Montrealien - 577 days 20 hours ago
1 -
Interesting, but one heck of a hard read if you go to the actual translated story.
Shut this user up Let user speak
ajeben809 - 577 days 19 hours ago
1.1 - these guys are looking for shortcuts i dont like that
if you do something you do it properly
Shut this user up Let user speak
LastDance - 577 days 19 hours ago
1.2 -
so every1 bags blu ray coz its not a big enough step up from DVD...How does this logic work?
Shut this user up Let user speak
thereapersson - 577 days 20 hours ago
2 - LOL
Keep trying, Toshiba!
Shut this user up Let user speak
Condoleezza Rice - 577 days 20 hours ago
3 - "View Current DVD's in Hi-def"
Upscale much?

This will be another failed project by Toshiba,if they think consumers will just adopt this after the HD DVD fiasco,then they're in for a rude awakening.
Shut this user up Let user speak
thereapersson - 577 days 20 hours ago
3.1 - Actually, you are underestimating the stupidity and narrow-mindedness of most consumers nowadays
Unless you actually set them side by side and gave each and every consumer a reference blu-ray vs. upscaled DVD comparison, most people don't really care because they are reluctant to replace their DVD's with better looking and better sounding versions. It's like if you gave someone a Creative Zen, and and Ipod, and asked them to tell you which one they believed would give you the better overall experience, without listening to or using each of the respective players. You can bet most people would tell you right off the bat that the IPod is a better product just because they are familiar with it.

It's sad, but if you tell a consumer that upscaled dvd's in 1080p look just as good as a Blu-Ray/HD-DVD, then they will most likely believe it until they see otherwise.

What I find ironic is that Toshiba's DVD players and HD-DVD players had a large component (upscaling) that they were trying to market beyond with their High-Def format. In the end, it's what they wound up sticking with. It makes you wonder why if they have such a larger market in standard DVD's, and are willing to invest lots of money into high-end upscaling players, that they even got into HD-DVD in the first place and carried it on for so long, wasting so much money in the process?
Shut this user up Let user speak
Dir_en_grey - 577 days 20 hours ago
3.2 -
It's all guesses now on how good their technology is. Although IMO there is probably no way something like this will ever be as good as true Hi-def, but it definitely gives people that can't afford blu-rays a cheaper choice.

Also this is good news nevertheless because this means all the DVD's we owned won't be garbage in the future, as of now all the upscaling still looks pretty crappy on Hi-def TV.

I am also happy about this as a Blu-ray only buyer, the prices of Blu-ray has gone back up after HD-DVD died. There used to be buy one get one free's at Amazon and such... now the deals are no where close. Seeing that this will never even come close to replacing blu-ray, competition is healthy for the market, and good for the consumers because that means we can get blu-rays for cheap again (hopefully).

Toshiba and Sony are both companies that I like, for the fact that they are always trying to break new grounds and advance technology. It was too bad that they had to compete in the format wars, but that is all over now. If either Sony or Toshiba ceases to exist, it would truly be a great loss to everybody even if people don't realize it.
Shut this user up Let user speak
clintos59 - 577 days 19 hours ago
3.3 - I think Id rather have bluray.because the fact that..
I can have the whole lord of the rings trilogy on one bluray disk and star wars trilogy all on one bluray disk aswell, may I explain any further. Best surround sound and picture quality and capacity is the best way to go. Can u imagine having the whole naruto series on one bluray? That is why I think bluray will overtake dvd sooner or later. Lord of the rings trilogy anyone on one bluray disk? I think soooo, yezzirrrrrrrrrrrrrrrrrr. :)
Shut this user up Let user speak
avacadosnorkel - 577 days 18 hours ago
3.4 - 2 the post @ 3.1
Nobody has to replace their old DVDs with Bluray.

It's the new movies that people can pick up on Bluray that make the difference.

But then again, some people might wish they could still buy VHS.
Shut this user up Let user speak
tweaker - 577 days 20 hours ago
4 -
Embrace the high storage capacity not just the high image quality. Toshiba is stalling adoption of the next best thing. They should instead apply their upscaling techniques onto Bluray movies so we can project current high def standard as "ultra" HD.
Shut this user up Let user speak
thereapersson - 577 days 20 hours ago
4.1 - Yep
Instead of just accepting their loss and working with the BDA to further the technology into one integrated A/V home entertainment solution, they are trying to stall things even further by adopting this "non-conformist" attitude with marketing upscaling DVD players as High Definition film. After all, they are a huge company, and you would think that they would at least be a little bit concerned with their bottom line now that HD-DVD is dead and over with.
Shut this user up Let user speak
wallace1000 - 577 days 15 hours ago
4.2 -
Just remember that toshiba are markething this product to people that don't know much about home theatre. I guarantee lots of people won't be able to tell you the storage capacity of a DVD9, people care about price more than space.
Shut this user up Let user speak
thereapersson - 577 days 19 hours ago
5 - I watch DVD's all the time, upscaled on my PS3
Even I know for a FACT that 98% of any and all High-Definition discs on the market right now outclass any upscaled DVD in not only video, but audio and extra interactive features. To say anything otherwise would show anyone being in a (rather) ridiculous state of denial.
Shut this user up Let user speak
nizza - 577 days 12 hours ago
5.1 - I've compared it.....
My GF is at uni so bought 300 on DVD. At the same time I got it on Blu-ray not knowing she'd bought it (Not that I wouldn't have got it on blu-ray anyhooo)
I played the DVD version with no upscaling and then again with upscaling, then put the blu-ray version on.
She's a massive film buff and was blown away by the difference when viewing the HD version.
She's not buying any more DVD's (she was buying 4 or 5 a month until then) and is gonna spend her money on Blu-ray disks instead
Shut this user up Let user speak
yanikins111 - 577 days 19 hours ago
6 -
Toshiba - The world of stupid.
Shut this user up Let user speak
super-brad - 577 days 19 hours ago
7 - keep trying.
thats all i can say lol.
Shut this user up Let user speak
myabsolution - 577 days 19 hours ago
8 -
Theyre trying to bring down Blu-Ray.

Hell, Blu-Ray's biggest competition right now is DVD format itself. If Toshiba is successful in promoting DVD enough (their baby format, oh yes), it is possible to kill Blu-Ray.

Can't say I condone their actions, but this makes perfect sense for them to do just that. They get royalties on all DVDs, they don't want that to stop, should Blu-Ray be adopted.
Shut this user up Let user speak
Vip3r - 577 days 19 hours ago
9 -
So it's just a big upscaling dvd player then?
Shut this user up Let user speak
myabsolution - 577 days 19 hours ago
9.1 -
yep. basically
Shut this user up Let user speak
ip-student - 577 days 19 hours ago
9.2 - Possibly with an improved upscale algorithm
But otherwise I don't see the advantage of another upscaling DVD player - the market is full of them (Oppo makes a good one and my HD DVD player is pretty good as well).

The real problem for Bluray is the price of a movie - if they don't get it below $25 soon DL is going to take over before Bluray ever really picks up steam.
Shut this user up Let user speak
Dir_en_grey - 577 days 18 hours ago
9.3 - @9.2
http://www.amazon.com/gp/fe...

And I was getting buy 1 get 1 frees at those cheap prices, back when HD-DVD was still alive that is... I miss those deals... T_T

But, 5 disk Blade Runner blu-ray for only $19.95, it's a STEAL!!! =)

There were always sales even besides amazon.com though, like at fry's and such. Bestbuy recently had a 2 for $30 deal.
Shut this user up Let user speak
Ju - 577 days 15 hours ago
9.4 -
I guess its a bit more then upscaling. They might have replaced the decoder and squeeze more out of the encoded signal in the first place, so that upscaling is more efficient, thus effectively a better then just upscaled DVD. I doubt, however, that the encoded DVD signal (what is it MPEG) contains more information (bandwidth) then a BD encoded disc/material.
Shut this user up Let user speak
gnothe1 - 577 days 19 hours ago
10 -
1 question . which would most people buy, a 35-40 dollar blu ray or a 15-20 dvd to be played upscaled which many people cant REALLY tell a difference( i can) but many people cant. so if played right Toshiba could very well hurt the sale of blu ray disc. but only if this new player is cheap. they cant sell it at 499.99 an expect it to make a difference.
Shut this user up Let user speak
vega75 - 577 days 19 hours ago
10.1 -
i don't think it will cost that much. some Upscale DVD players go for less then $100. so for toshiba to push their player for $400 is just suicide
Shut this user up Let user speak
butterfinger - 577 days 18 hours ago
10.2 - Well...
blu rays are not always going to be $25-$35. DVDs were more expensive when they first came out as well. I'm annoyed at Toshiba for doing this, as it makes them look (yet again) like sore losers. Once the price of blu rays goes down to meet the price of DVDs, we will see another spike in sales I would imagine. Everything about blu ray and the future of HD movies is purely speculation, but Toshiba is definitely not helping the industry move forward. If anything, they are helping it take a big step to the side.
Shut this user up Let user speak
wallace1000 - 577 days 15 hours ago
10.3 - @ butterfinger
I don't think this makes them look like sore losers. They are a business so their number one goal is to make money. If they can market a DVD player that "makes DVD look as good as HD" then they make money on the player and they aren't paying royalties to sony for using Blu-ray. Plus blu-ray standalone players aren't selling that well right now because they are expensive and lots of people don't want a gaming machine.
People have got to get rid of the whole sore losers image or evil business companies because they are all the same. Their number one goal is to make money and as much of it as they can.
Shut this user up Let user speak
LastDance - 577 days 19 hours ago
11 -
The thing with blu ray is....if you buy an old movie...say air force one on blu ray...and watch it on a 37" or even a 47" tv. There aint much difference (I would know). Buuuuuuuuuuuuut...pirates of the caribean or spiderman or something NEW...recorded in Native 1080p on a 37"+ = bliss....the difference is staggering. Even the most technologically lame person in the world can tell the difference.
Shut this user up Let user speak
Gorgon - 577 days 18 hours ago
11.1 -
Thats not true. Pirates of the caribean or spiderman are not recorded in Native 1080p, they are recorded in 35mm film like most films. Some scenes may be shot with digital cameras, like some shots were in Apocalypto, but its very rare for an entire movie to be shot in digital. Digital cameras also have some problems, they do not substitute for 35mm. In fact there's more information in 35mm film than in 1080p. And even more in 70mm film.

As for old movies, depends on the transfer. Movies are coverted to digital format (DVD/BD/etc) using specialized scanning equipment. The better and more modern the scanning equipment the better the quality of the transfer. Just look at Blade Runner (25 year old movie) or 2001 (40 year old movie) on BD. Looks better than most recent movies in BD. 2001 was shot in 70mm film, which contains detail far beyond what you can put in 1080p.
Shut this user up Let user speak
LastDance - 577 days 16 hours ago
11.2 -
okay...well i have no idea what all that means...all i know is...all the newer movies ive seen on blu ray look much better then the older ones. I just assumed it was because they were native. but i havent seen an old movie that looks anything past an upscaled dvd or in some cases just a regular dvd.
Shut this user up Let user speak
wallace1000 - 577 days 15 hours ago
11.3 -
I agree with LastDance that they do look better. As someone else said some people don't see a huge difference and lots that do aren't willing to pay the extra money to have it. I was trying to convince my supervisor the other day to buy an HDTV and he asked me if an LCD is really that much better than an LCD because he didn't really see that huge of a difference. I personally can't understand that because i can see the differences in pictures, they are huge.
Shut this user up Let user speak
Gorgon - 577 days 14 hours ago
11.4 -
No problem, Lastdance. Check Bladerunner if you like the movie, or especially 2001.

Another thing to take into acount is bit rate. You can have 1080p movies that don't look much better than DVD simply because the bit rate (think amount of data information) is low. In fact you can for example compare two DVDs with different transfers of the same movie, one done 10 years ago and another one done a year ago. You will notice a significant improvement in the latter transfer although the resolution is the same. The reason is that tranfer equipment got much better and the later transfer contains much more detail.

Anyway, the good thing is that blu-ray will only get better in time just like DVD because transfers will get better and better.

Enjoy the movies!
Shut this user up Let user speak
Mikelarry - 577 days 18 hours ago
12 - i dont
understand why would u want a dvd player that tries to mimic the picture quality of a blu ray player. y not save that money towards getting a proper blu ray player i mean they are getting cheap arent they. lol and ppl who say u cant tell a difference between an upscaled dvd to a blu ray film all i can say is u need ur eyes checked or refrain from buying a nameless tv
Shut this user up Let user speak
thereapersson - 577 days 18 hours ago
13 - I predict that the price on Blu-Ray discs and players will begin to decline by the end of summer.
I would imagine that any company with any semblance of business smarts who wants the Blu-Ray format to take off would realize that they need to get prices down before the beginning of the holiday season months (October, November, December).
Shut this user up Let user speak
jojo319 - 577 days 17 hours ago
13.1 - "any company with any semblance of business smarts"
It has been pretty much proven time and time again that company arrogance usually trumps any sort of business smarts. I'm not just talking about Sony. For example, look at UMD movies. I know they are apples/oranges, but in my opinion the pricing on those movies killed any chance at success. In most cases they were MORE expensive than DVD's for less content. people complained, voiced their opinions that the price needed to come down. Sony finally caved (somewhat), but it was much too late. The fact that the players are still expensive means they need to dramatically drop the prices of the movies to motivate people to upgrade their catalog.
Shut this user up Let user speak
Cherchez La Ghost - 577 days 18 hours ago
14 - myabsolution, I agree with you (to a certain extent)
I don't think that Toshiba is trying to kill Blu-Ray. If I'm not mistaken, the ration format this "Super Upconverting" DVD player is supposed to put out 680p. Xbox Live puts out 720p in HD. HD Cable puts out 1080i (or 720P) which I switched around about several times and I cannot tell the difference (which I have a Samsung 56in 1080p HDTV). Now, alot of consumers have a 32in or lower HDTV's. So they won't be seeing 1080p on Blu-Ray (unless is ni or above). Spending $300-$400 for a Blue-Ray player and spending $30 a pop for a movie is still too expensive for alt of people today. With the fcked-up Economy today (people loosing homes, increased credit card debt, and gas prices) are hitting people really hard. So alot of people don't want to (or cannot afford) to start over a movie collection. For 1 Blu-Ray, consumers can get at least 5-6 DVD9's. We all know Blu-Ray is better, but everyone cannot afford it at this time. And besides, 680p upscaler dvd player is not bad at all.
Shut this user up Let user speak
Altis1 - 577 days 18 hours ago
15 -
I'm still trying to find out what this has to do with gaming.
Shut this user up Let user speak
The Round Peg - 577 days 18 hours ago
16 -
Most people already have a DVD library, and they don't really want to replace all the DVDs.

Let say I have about 300 DVDs. I sure hell don't want to spend the time and money to replace them.

And this new player will play my existing DVDs just fine, and it will play my existing DVDs better than existing Blu-ray and upscaling players.

BTW, this topic has nothing to do with gaming.
Shut this user up Let user speak
Mikelarry - 577 days 18 hours ago
16.1 - i do
see your point round peg about not wanting to replace all your dvd collection but all this upscaling dvd players are just a way to slow down the next stage of high sound and picture quality with false promise of near hd quality. this is how i see it if people want hd then pay a reasonable price to get a proper hd player not all this cheap alternatives. this companies are just using the money from all thier chepo players to fund unwanted formats and cause confusion to us consumers
Shut this user up Let user speak
OOG - 577 days 16 hours ago
16.2 -
that is exactly what im thinking many people have too much money invested into dvds.....

this could really hurt blu ray if this does happen
Shut this user up Let user speak
wallace1000 - 577 days 14 hours ago
16.3 -
I have lots of money invested in DVDs, i had an HD DVD for all of 3 days until Warner switched and i fired it back to the store. The reason i went with HD DVD was the price, i just want the price of blu-ray to drop instead of sony keeping it inflated (refer to comments regarding Chinese patents if you don't know what i am referring too). Many people now have the ability to enjoy the image quality of blu-ray which is great but many won't have the sound ability. HDMI receivers are new and the majority of HTIB won't even handle multi channel PCM. We are still in a bit of a transition phase in that respect.
I can't remember who said upconvters are crap but i am currently running an Oppo 980 and that looks pretty damn good. Crap upconvters may look crappy but get something from a quality company like Oppo and your DVDs are looking pretty sharp. I really value image quality and features so i will probably be one of those people that wait for Oppo to release a blu-ray player or possibly go with the panasonic BD50 but after annoucing a $700 price tag i am not sure (that kind of announcement shows the over all blu-ray group stance, if you want a stand-alone you are going to pay big bucks for it because the cheapest option is the PS3 because Sony want to control the price inorder to push a console. Now that isn't the most consumer friendly approach ever but as i said in a previous post it is just business and all companies do it.
Shut this user up Let user speak
THE_JUDGE - 577 days 17 hours ago
17 - They just won't let it go
if this technology was so great why did they make HD-DVD in the first place??? Toshiba, take it like a man!!
Shut this user up Let user speak
Fragking28 - 577 days 17 hours ago
18 -
and through all this microsoft has a big smile on their faces
19 Angelitos | 577 days 17 hours ago - User only got 1 bubble - Show
Shut this user up Let user speak
Deadpool101 - 577 days 17 hours ago
20 -
I cant see why anyone would have a problem with this. Its giving people more choice. Movie buffs and techno geeks can go for the superior audio and visuals of blu-ray discs if they want to, but Toshiba are giving those who want to see their present dvd library in a higher definition (without changing formats) an option to do so. No one loses out here. People need to stop being so defensive. Surely giving people the chance to get more out of the films they already own is a good thing, isnt it?
Shut this user up Let user speak
PirateThom - 577 days 16 hours ago
20.1 -
Not really, Toshiba holds the patents to DVD and what they're trying to do is extend the life of DVD rather than progress to a new format.

Overall, Toshiba only win from this because this player still doesn't offer HD movies no matter what anyone thinks (upscaling can be done on any HD DVD or Blu-ray player as well) and if DVD keeps selling Toshiba make money from it.

Why trick people into thinking their DVD collection is now HD because of this player?
Shut this user up Let user speak
jojo319 - 577 days 15 hours ago
20.2 - I totally agree
People are so desperate to validate their purchase that they would rather see a monopoly than have any choice. People who want to see one format, console or anything for that matter are quite simply, idiots. Enjoy your overpriced non-competing products! Do you people think that without Toshiba, Sony would have pushed as hard? Do you actually think they make improvements in technology, and lower their prices to satisfy their customers?? Incredible.
Shut this user up Let user speak
mistertwoturbo - 577 days 15 hours ago
20.3 -
With an actual Blu-Ray player (or even HD-DVD player) people can enjoy higher def DVD's + real high def content. Best of both worlds. This is just another damn upscaling DVD player for crying out loud.
Shut this user up Let user speak
Ju - 577 days 15 hours ago
21 -
Hm, OK, I mean, why ? Why would anyone replace his/her existing DVD player with that one - if every BD player can scale pretty well, and this player can not play BDs at all ? Curious how this ends.
Shut this user up Let user speak
mistertwoturbo - 577 days 15 hours ago
22 -
People act as if once you buy a blu-ray player, you must absolutely throw out all of your DVD's. Did people forget a blu-ray player also upscales your old DVD's to the highest possible resolution 1080p? People should just buy a blu-ray player, keep all they're old DVDs, and just buy blu-ray's for new movies.
Shut this user up Let user speak
PirateThom - 577 days 15 hours ago
22.1 -
Exactly, I use my PS3 to play my Blu-rays and DVDs and there's only a few series/movies I'l probably upgrade to Blu-ray (Rambo, Die Hard, Jurassic Park and a few others), but for the most part I only buy Blu-ray movies now and they're all movies I don't have already have.
Add Comment (Gamer Zone)
Gamer Zone Posting Guidelines
The Gamer Zone is for members who want a more friendly and civilized discussion. This section is heavily moderated by the N4G staff, so leave your fanboyism at the door please. Members who are unable to behave in a mature and respectful manner will be temporarily or permanently restricted from posting in the Gamer Zone. Using words such as Xbots and Sony droids, or other words from the console war vocabulary, is strictly prohibited in this Zone.
Read More...
 
 
You must log in to post comments.
Username:  
Password:  
 
 
About N4G
N4G is a social game news site that covers the game industry 24 hours a day, 7 days a week.
More Info... | Submit News