540°

Shane Kim: Xbox 360 Has Best Exclusive Content

As Microsoft's senior vice president of Microsoft Game Studios, Shane Kim is quick to point out that the gaming industry is "a hits-drive business." With one look at Microsoft Game Studios' upcoming lineup, it's easy to see that the first-party publisher is playing it safe, relying heavily on new installments in tried-and-true franchises.

Shane Kim Microsoft's Shane Kim talks up MGS' upcoming lineup. Sequels were in abundance at Microsoft Game Studios' Spring Showcase yesterday, with the publisher showing off follow-ups to Epic Games' Gears of War, Team Ninja's Ninja Gaiden, Lionhead's Fable, and Rare's Viva Pinata. However, there were a handful of new properties on hand as well, such as Silicon Knights' long-delayed, just-dated action role-playing game Too Human.

So how will Microsoft's strategy pan out against the competition, and what is the publisher doing to keep the Xbox 360 on top? GameSpot asked Microsoft's Shane Kim just those questions at yesterday's event.
BIoodmask - contributor
Published: 594 days 19 hours ago | Interview | Xbox 360
 
 

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shahinmaki-san - 594 days 19 hours ago
1 -
super microsft gaymer day play

The possibility is infinity
you must be satisfied

but u know be. Sony and Nintendo everyone batter than none like they
they very best,
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Time Lord - 594 days 18 hours ago
1.1 - Microsoft gaming devision really lack class dont they
Everything that comes out their PR department sounds like it came out from 10 year old fanboy, this is even more evident since Peter Moore left the company especially, this Shane Kim needs to sort himself out and and concentrate on their games rather then getting cought in the fanboys wars.
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mikeslemonade - 594 days 18 hours ago
1.2 -
This is why gaming has never been the same since the xbox was introduced to the gaming industry. Why don't they just say they have a very compelling lineup that will be even better than last year(which may not be true but sounds a lot more professional). He just has to trash the other two console holder doesn't he?
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InYourMom - 594 days 17 hours ago
1.3 -
Comment #1 should be reported.

@1.1-

"Microsoft gaming devision really lack class dont they"

Yeah, maybe they should start advertising naked dudes with a thumb for a penis, that just screams Sony Class doesn't it.

Give me a break! Ask Nintendo how they feel about Sony entering the console market back in the day.
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Superfragilistic - 594 days 13 hours ago
1.4 - @mikeslemonade
"He just has to trash the other two console holder doesn't he?"

Did you watch the video? He doesn't diss either console he simply pushes the PR for the 360... which surprise, surprise is his job! lol
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sticky doja - 594 days 13 hours ago
1.5 - I watched thevideo twice and never heard Shane say 360 content was better
He simply said that Microsoft has been striving to have the best exclusive content this generation and that he feels their exclusive content this year "stacks up well" with the competition.

This news title is very misleading.
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LJWooly - 594 days ago
1.6 -
@ InYourMom:

That wasn't a Sony ad, it was just a concept by an ad agency. Maybe you should do some more reading.
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Adriana Lima - 594 days 19 hours ago
2 - This is what you are doing Shame Kin :O
I want you to :|
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Silellak - 594 days 19 hours ago
3 -
This just in: Microsoft executive says, "Microsoft exclusives are the best!"

This follows our two breaking stories from yesterday, "Nintendo executive says Nintendo exclusives are the best" and "Sony executive says Sony exclusives are the best."

Also, look for our exclusive report titled: "Sky is blue, grass is green" tonight at 10!
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OnslaughtX - 594 days 18 hours ago
3.1 -
Thank you for adding some lulz to my night.
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deeznuts - 594 days 18 hours ago
3.2 -
You forgot one.

"Tomorrow, your poop shall be brown and mine will still stink."
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kazuma - 594 days 18 hours ago
4 -
now seriously, microsoft why do u keep talking nonsense? both nintendo and sony have better and far more first-party studios

stop it shane kim, it's embarrassing
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eagle21 - 594 days 18 hours ago
5 - Great comedy division at Microsoft....
Hands down. :)
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Atomic - 594 days 17 hours ago
5.1 -
Haha , they better do some comedy now before the grim reality bite them in the a$$

seriously , Microsoft is toasted , they're done , they have no 2009 line up

Alan wake and halo wars are unproven and mildly anticipated games , they have nothing , 2009 will be the fall of the 360 .
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Blakzhuk - 594 days 16 hours ago
5.2 -
Bloop!
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Razzy - 594 days 7 hours ago
5.3 -
All I have to say is Metal Gear Solid 4 is out in less than 30 days. WOOHOOOOOO!!!
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ceee227 - 594 days 18 hours ago
6 - This is PR guys
PR is 90% bullsh!t, 10% substance...and I am being generous. I don't care what company it is coming from.
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Ureval - 594 days 18 hours ago
6.1 -
Indeed. Its really up to the gamers to decide because of course people are going to blow their own horn.

That being said I do think that Xbox has a solid line-up this year if only because they are pushing into different genres, expanding their library. Arguably not as impressive as PS3s lineup (depending on your tastes) but they have a good mixture this time, instead of just shooters.

As a matter of fact Im getting exactly what I wanted this year. Last year was the year of the shooter, each game giving so much innovation to the industry, every one with its own distingishing features, but at the end of the day what I am really craving are more action and rpg titles.

Ill still get my shooter fix with Left 4 Dead (so excited), GOW2, and Resistance, but Im really hoping we will get something special with Too Human, Fable, Banjo, Tomb Raider, and Splinter Cell. Hopefully those games will each add something great to the industry.

I missed a truckload of other games but yall get the idea. Innovative features, and solid stories, thats what I want.

PS I know Resistance is a PS3 game. I may buy it just for that. There are some great PS games coming out too, but for now I just own a 360, and this post is long enough without mentioning all the PS games too.
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SausageKing - 594 days 18 hours ago
7 -
This is an area that Microsoft has almost completely dropped the ball.

Microsoft only has some three or four first party studios. A huge percentage of Microsoft's 'exclusive' content for the 360 isn't really exclusive. Way too many games are PC/360 games that you don't need a 360 to play. And at this point in the 360s life most gamer's PCs are able to run higher quality versions than on the 360, mod support, mouse & keyboard, no online fees, etc.
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Silellak - 594 days 18 hours ago
7.1 -
I see your point, but don't entirely agree.

I bought a new gaming PC recently. Far more powerful/expensive than I needed, and I'm still not entirely sure why I got it, but I guess I wanted to make sure it could handle a few years worth of games.

That being said, I still most 360/PC releases for the 360. For several reasons:

1. I love achievements. I could care less about my Gamer Score, but I feel like achievements add a lot of replayability to otherwise-short single player games. It's the first generation I've ever really found myself replaying games on higher difficulties.

2. Yeah, you pay for multiplayer, but you also basically guarantee a cheater-free environment. That alone is worth a little under $5 a month for me. Not to mention, everyone is on the same general playing level (same controller, same system), which is nice as well.

3. I don't have to worry about video card drivers. Buy the game, stick it in, it works. I mean, assuming the 360 does RRoD on me again. But, that aside. I bought the Witcher last year, and while loving it, it just couldn't stop crashing on Vista. It was absurd. This was a Games for Windows game, no less. Completely ridiculous, and made me remember why I stopped being a PC-only gamer.

But, of course, this is just me. These reasons may not matter to other people. But that's why I own Bioshock, Call of Duty 4, etc. on the 360 and not the PC.
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ceee227 - 594 days 18 hours ago
7.2 - a PC is not a console
For Microsoft a PC game sale is OK with them. 99.5% (no reference, just my guess) need Windows to work.

I understand what you are saying, I have been a PC and Playstation owner the last three console generations. Before that it was the Sega Genesis that ruled the console; 1 game - EA Sports NHL 92-95. Yes, I admit that I may have been a bit of a fanboy back then. The rule is, after the age of 13, you cant be a fanboy anymore.
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Ureval - 594 days 18 hours ago
7.3 -
Yeah, people referring to the PC as a console is a tired argument. A 360 plays games, you dont have to spend insane amounts of money to augment it, and you dont have to worry about the muss and fuss on a PC.

We are lucky enough to have a console that lets us play some of the must have titles from the PC, and, so far, seems to have the best ports.

I dont want to add flame bait, but the console war is essentially between 360, PS, and Wii. If (in that realm) the 360 gets a game that the other two dont get, it is arguably exclusive to that console.

Case in point: Left 4 Dead. Hopefully it does go cross platform cause that game looks SWEET.
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funkysolo - 594 days 13 hours ago
7.4 - 7.1
"2. Yeah, you pay for multiplayer, but you also basically guarantee a cheater-free environment. That alone is worth a little under $5 a month for me. Not to mention, everyone is on the same general playing level (same controller, same system), which is nice as well. "

Are you kidding me, so when did xbox live stop people form glitching in gears and everyother online game. Server is the best way to monitor cheating
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Mr_Showtime1 - 594 days 18 hours ago
8 - so...
was he expected to say Wii has the best exclusive content?

Shane Kim hasnt shut his pie hole in the last 48 hours lol
9 Big Jim | 594 days 18 hours ago - User only got 1 bubble - Show
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Silellak - 594 days 18 hours ago
9.1 -
As a 360 owner, I have to agree, for the most part.

There's no shortage of multiplatform games I'm looking forward to this year, but the 360 exclusive pool is quickly becoming shallow.
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SausageKing - 594 days 18 hours ago
9.2 -
Even those two big games are both getting PC versions. Fable 2 will almost certainly get a PC version latter.

It is hard to imagine that Ninja Gaiden 2 won't have a Ninja Gaiden 2 Sigma on the PS3 since they already went through the trouble of writing their own engine for the PS3.

Banjo Kazooie is the only big 360 game I can think of that won't have a PC version.
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Odion - 594 days 18 hours ago
9.3 -
how so

Early year game- 07 Lost Planet 08 Lost Oddyesey
Mid year game- 07 Crackdown 08 GTA4
Summer Game- 07 Nothing 08 NG2
Aug/September- 07 Bioshock 08 Too Human
Flagship Title- 07, Halo 3 08 Gears of War 2
Flagship RPG- 07 Mass Effect 08 Fable 2
Japan Flagship, 07, Lost Od 08 IU
RTS game, 07 C&C3 08 Halo Wars
platform game 07 Nothing 08 Banjo & Kazooie 3
Casual game 07 Scene It/VP:P 08 VP2

Halo Wars may not come out this year though but thats counter by BK3.

Your not going to see a NG2:sigma, the first wasn't published by MS so it was allowed to go anywhere, MS wouldn't be publishing this one if it was coming out on the PS3 at later point
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power of Green - 594 days 18 hours ago
9.4 - 9.2
Those titles you mentioned are console exclusive and exclusive to MSFT in general.

Hardcore PC gamers are not going to game on consoles(many refuse to game on consoles anyways) anyways so everybodies happy; as if the PC market competes with the console market or even if PC had the software sales numbers to support it stealing 360 sales from MSFT?(LOL) there's still two different markets and one of them thrives.

Two different markets guy!.
9.5 thenickel | 594 days 18 hours ago - User only got 1 bubble - Show
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niall77 - 594 days 18 hours ago
10 - still talking up the GTA4 mystery content..
... its sad to think one of the big released on 360 this year is a ad on
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avacadosnorkel - 594 days 18 hours ago
11 -
All MS has is big pockets that try to buy a piece of the action because it can't make it on its own.

Its first party support is what??? 4 studios?
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Rugludallur - 594 days 18 hours ago
12 - wow
Does this guy ever shut up? I swear everything he says becomes an article here.
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Silellak - 594 days 18 hours ago
12.1 -
Everything most big-name people in the gaming industry says becomes an article at N4G.

I'm pretty sure Kojima can't open his mouth without creating a new article in the "Pending" section.
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power of Green - 594 days 18 hours ago
13 -
The whole show this week(thus far) and what he's been talking about has been *MGS* titles all along, chill out. Some of you won't even be playing these games you shouldn't worry life is short.
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Bathyj - 594 days 18 hours ago
13.1 -
"Some of you won't even be playing these games you shouldn't worry life is short."

Boy, am I going to remember that. I'm bookmarking this page so the next PS3 thread I see you harassing I can throw it back in your face.

BTW, I do agree with your philosophy, I just dont think YOU do, nor will you stick to it. In fact you're comments already 25 minutes old, you've probably already broken it in another thread somewhere.
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Rusted - 594 days 18 hours ago
14 -
reading diferent stories with the same Shane Kim pic looking like a d1ck is hilarious.
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justgamez - 594 days 18 hours ago
15 - wow
I can't believe Shane can keep a straight face when he said this.
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solidjun5 - 594 days 18 hours ago
15.1 - if you think that's great
wait till the bloopers video comes out next week.
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InYourMom - 594 days 16 hours ago
15.2 -
Did you watch the video? He seemed very low-key and humble.
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kydrice - 594 days 18 hours ago
16 -
I swear everyday this Shane Kim guy pops up outta no where and just starts spouting pro-microsoft crap. I know he's the VP but man it's as if they're scared and are trying to re-assure everyone that their e-peen is the largest. You don't see Kaz or Miyamoto going out everyday trying to flex their muscle. It sounds like MS is a bit insecure about themselves. I guess they can feel both Sony and Nintendo creeping up on them. Sony still has a ton of heavy hitters that has yet to be released while a lot of Microsoft's are all spent and Nintendo out-muscles them in the hardware dept. Really though, for every "Kaz says" or "Miyamoto says" post theres 10 "Shane Kim says" posts.
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power of Green - 594 days 18 hours ago
16.1 - I dissagree
Its not everyday just durring gaming events Shane Kim is *Microsoft's senior vice president of Microsoft Game Studios*. It just seems that way because he's giving interviews to many media outlets durring these events and you're tracking every single piece of 360 news for one reason or another that makes it seem that way.

My advice is to stop visiting 360 posts where you know you're just going to get upset anyways; giving gamers a hard time.
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InYourMom - 594 days 16 hours ago
16.2 -
Are you new? You do know this is MGS's Gamer Days don't you?

He is expected to speak and if you ask me all of MS has been too quiet. Last week you had Kaz and Sony spouting all kinds of stuff as well.

If you don't like it don't read it and surely don't make a comment.
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Figboy - 594 days 18 hours ago
17 - did anyone actually
expect Kim to say otherwise? seriously?
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power of Green - 594 days 18 hours ago
17.1 -
Agreed!.. he can say that because he's PR and because he can! because so far *we* in the industry are starting to see the evidence of it being true.

E3 should be intresting for both parties.
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Tmac - 594 days 18 hours ago
17.2 -
True? Power of Green off of his medication?

The competition has just begun, making early assumptions about the industry just causes confusion.
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fenderputty - 594 days 18 hours ago
17.3 - Not one company is
going to say otherwise. Even Sony talked up its first year to say they were weak later. If Atari came out with a console I'm sure they would say the same thing. Its PR.
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PimpHandHappy - 594 days 18 hours ago
18 - i like this guy
more when he speaks

its when you get sound bites he sounds like a wanker

alteast you cant say the holiday line up is FPS focused. They have a couple kiddie games they seem to be pushing
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Xiru - 594 days 18 hours ago
19 -
Man i'm getting sick of hearing all this stuff from Mr. Kim. Yes, the 360 is great, but it sounds like he's just shouting random stuff to try and regain some hope for the 360. The PS3 has the best exclusive content, along with the best 1st party games in 2008. Just let it go MS, there is always 2009...
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willywonka78 - 594 days 18 hours ago
20 - This idiot is
Kidding himself......peace out.....
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