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Should In-Game Advertising Anger You?

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It's becoming abundantly clear that advertisements are playing and will continue to play a role in gaming. What is needed now is a clear recognition of what is and is not acceptable ad encroachment.
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games.uber.com
Mimbles - contributor
Published: 615 days 19 hours ago | Article | Gaming
 
 

Showing: 1 - 24 of 24 Comments
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Genesis5 - 615 days 22 hours ago
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1 -
Not if they throw a ton of cash at the developer so they can make a better game.
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mikeslemonade - 615 days 15 hours ago
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1.1 -
It does if i pay $50 for an online service and still have ads thrown at my face.
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Breakfast - 615 days 22 hours ago
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2 -
It doesnt anger me. If anything it gives the game a sense of atmosphere...the only time it would piss me off, is if its blatantly everywhere. (See Trans-GMC-formers the movie)
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Skerj - 615 days 18 hours ago
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2.1 -
That pissed me off to no end, every shot was a GMC commercial especially the one at the dam. Also the Mt. Dew Transformer was an abomination unto Cybertron.
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Xiphos - 615 days 8 hours ago
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The whole movie was an abomination. I knew exactly how it would play out the moment I heard Michael Bay was directing it. They should have called it what it really was: "Shia Labeouf and the GMC Robots".

Optimus Prime didn't even make an appearance until 1 hour into the movie. How are you going to make a Transformers movie that revolves around the humans? Hollywood, is there no childhood memory you can't crap on?
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Silver360 - 615 days 21 hours ago
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3 - I say if the ads make you angry
Make sure you remember the product and don't buy it
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GCO Gamer - 615 days 19 hours ago
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no it shouldn't
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kai_h - 615 days 19 hours ago
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I think it shouldn't anger us if the ads were reasonably placed. For example, maybe a Sprite advertisement could be put on a soft drink dispenser machine.
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Bigrhyno - 615 days 19 hours ago
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5.1 - I agree...
It is rather awkward when I am playing Battlefield 2 and there is a big Nvidia sign in the middle of the battlefield.
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IntelligentAj - 615 days 19 hours ago
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It doesn't make me angry as I long as I don't see it in the middle of the screen for every load or pause in gameplay.
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jackdoe - 615 days 19 hours ago
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It angers me when I get blatant in-game ads and still get charged $60 for a game. It doesn't anger me when the ads fit in with the game(i.e., ads in baseball stadiums) and add to the atmosphere though.
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Jinxstar - 615 days 19 hours ago
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Doesn't bug me in Burnout one bit. However if it were all over a game like Call of Duty I think I would be more then a little miff'd
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Alcaponedyou - 615 days 19 hours ago
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9 - if they do it right
and not emphasize on it, that's fine
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Gazman - 615 days 18 hours ago
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10 -
I don't really care, even if its something that has not been announced yet or even if its where they mock their own products
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DRUDOG - 615 days 18 hours ago
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As long as the ads don't detract from the experience than I really don't have a problem. I think that at times they could make the game seem more realistic, but if they are plastered all over the damned place then I'd be pissed. I don't buy things because of advertising and the only reason I watch commercials or pay attention to an ad is so I can have a quick laugh.
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Timesplitter14 - 615 days 18 hours ago
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Can anyone tell me what the hell is wrong with ads? They're just pictures that take the place of what would've been another picture.
WHO CARES?
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Skerj - 615 days 18 hours ago
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It doesn't bother me in Burnout Paradise because they're just so well done they make Paradise City seem more alive. Need For Speed Underground 2 was the greatest offender of ad whorage though with the giant Cingular logo on screen and ad shout outs from the storyline chick. When tasteful and well placed they're not bad, but when done like the aforementioned NFS then well, the developers should be ashamed.
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sandip787 - 615 days 18 hours ago
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14 -
if im playing Pro Evo or FIFA, and the stadiums didnt have billboards or have nike or adidas boots and kits etc, then it would take away the realism factor in the game and i wouldnt like it. i remember when PES 1 had just konami billboards and FIFA had the full shebang, and i enjoyed FIFA more because of the realism. Pro Evo owned at gameplay though. call me weird, i dont care.
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sandip787 - 615 days 18 hours ago
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has anyone watched Casino Royale? i found it funny how blatantly sony had advertised. every phone is sony ericson. every laptop is a Sony VAIO. theres a nice shot of a blu ray player. bravia adverts. i dont even remember what else, but it wasnt very subliminal.
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aaron5829 - 615 days 18 hours ago
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16 - Why should it anger me ??
I hardly take notice anyway... some people take things too seriously.
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jib - 615 days 15 hours ago
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16.1 -
was just gonna say the same thing. who cares
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S1nnerman - 615 days 14 hours ago
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17 - I'm actually doing a project on in game advertising
I'll be undertaking quite a big global research project over the next few weeks but the bottom line is the consumers/gamers need to have a say in develoment and levels of aceptance. Also, there is a reall opportunity of having a game for free in exchange for advertising. Again, as long as the advertising is not obtrusive then I can't see a mjor issue. I'll have to wait and see what the gamers say! I'll see if I can post the results of the survey later this year.
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Tempist - 615 days 10 hours ago
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17.1 -
In the end it won't be up to the gamers or the developers. It's always up to the man who's paying the money. Remember advertising has standards and methods that are always employed. It will be the developers job to place the ad into the game and make sure it's not obscured, visible and easily recognizable.

The perception that developers and gamers have the last say is false and misleading. Advertising is part in your face and subtle. I don't want my games becoming like the internet. Look how complacent we've become about internet advertising. That will be reflected in the game world as well.

Remember, it's not hardcore gamers that they're going to be asking about the advertising, it's Joe Average gamer who gets the majority of questions thrown his way and his opinion counting for more.

Just beware.
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18 sumfood4u | 615 days 10 hours ago - User only got 1 bubble - Show
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