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Microsoft discusses hardware shortages, fuels GTA IV fire

During an interview with NextGen.biz, Microsoft's David Dennis answered some questions about the company's recent problems with hardware shortages.
actas123 - contributor
Published: 682 days 9 hours ago | News | Xbox 360
 
 

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sonarus - 682 days 10 hours ago
1 -
msoft needs to restock heavily for gta4. GTA4 is expected to drive serious console sales plus there is a rumored price cut. It would bite for a consumer to want to buy a 360 for GTA4 and its sold out then the sales person recommends you can buy it on ps3.
1.1 Anything but Cute | 682 days 9 hours ago - User only got 1 bubble - Show
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power of Green - 682 days 9 hours ago
1.2 - ^^^
Still going to be differences in what the two companies will be able to boast.

The differences will be in every TV ad, in every shop, on the more than likely bundles boxes, on shop windows.

It will get the same amount of hype as the game releasing on day one for 360 too.
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sonarus - 682 days 9 hours ago
1.3 -
GTA4 is multiplatform but msoft has arguably more riding on GTA4 than sony does. It will sell well on both systems and will push game sales on both systems but msoft will be pushing it harder than sony will. After GTA4 what major game can msoft put weight behind considering their weak exclusive line up. Multiplatform line up this yr is very strong so msoft went be too hurt but both companies can't afford to drop the ball. they need to keep fighting for my dollars
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power of Green - 682 days 9 hours ago
1.4 - ^^
You mean not as hyped up exclusive lineup.
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sonarus - 682 days 9 hours ago
1.5 -
well however you want to call it i personally dnt think ps3's line up is that hyped only mgs4, killzone 2 and resistance 2 are hyped right now underneath you still have infamous, gt5, socom, tekken 6, white knight chronicles, LBP and a host of other exclusives that arent so hyped. I dnt mean to count but as far as 360 games expected for 08 and ps3 games expected for 08 i think ps3 not only leads in quantity but in quality. But it will always be a matter of opinion. Hype isnt something that companies build up its sumthin gamers build up. If 360 games arent getting hype its because of general lack of interest by the gaming media and general gamers. Don't make it seem like its someone's fault that 360 games arent hyped.
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Blankman - 682 days 8 hours ago
1.6 -
@power of green with your numerous accounts. X360 line up is weak thats why it is lacking hype. What games are you looking forward to on 360. I bet you are looking forward to all of them because there are so few to choose from.
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shine1396 - 682 days 8 hours ago
1.7 - @sonarus
insightful. V. insightful.
Bubbles are coming your way....
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wageslave - 682 days 8 hours ago
1.8 -
@1.1

"sony will advertise GTAIV"

I cant imagine you are correct. I believe that the Publisher and Developer is responsible for marketing.

What makes you think otherwise? Sony doesnt pay to advertise 3rd party titles. The industry just doesnt work that way.

When you see that series of "exploding black consoles" the ones with that garrish rock music, what titles do they advertise? That's right, its all first party titles.

I dont know what makes you think otherwise. SHeesh.
1.9 Blankman | 682 days 7 hours ago - deleted by mod -
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rhood022 - 682 days 7 hours ago
1.10 -
Except when those same commercials advertised: MGS4 (third party), Burnout (third party) and Madden (third Party)

But thats what you meant, right?
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niall77 - 682 days 10 hours ago
2 - sonarus
on the spot.

both systems should stock up for the GTA4 release.

360s will sell LOADS for the extra DLC which you know MS will advertise like crazy

PS3s will sell LOADS for the GTA4+MGS4 summer of goodness which you know sony will advertize like crazy

for once the summer system sales will be decent
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sonarus - 682 days 9 hours ago
2.1 -
obviously both systems need to stock up but 360 is the one with the supply issues. PS3 cannot afford to be sellin out nothing more irritating to want to buy a ps3 and its sold out. PS3 needs all the momentum it can get
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eagle21 - 682 days 9 hours ago
3 - I still feel Sony will benefit way more from GTA IV than Microsoft...
And they know it too. The exclusive "GTA 7" will be released on PS3. If you visit amazon worldwide charts, Playstation brand is the ONLY brand STILL moving the older GTA game units worldwide. The PSP GTA's moved 3.5+ million each. The spin-offs of those games on ps2 sold over 3 million each! The GTA IV + Metal Gear Solid 4 combo will be hard to top! And there are 6 more HOT games plus HOME and the Blu-ray official win that will happen May/June 2008. GTA will no doubt sell millions of copies on 360, but the hardware winner worldwide will be PS3. And in the long term GTA IV will sell more on PS3.
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Willio - 682 days ago
3.1 -
i have a PS3 and i dont care about "GT7." Thats way too far in the future and off-topic to how it will affect March-April console sales. In my honest opinion, i don't think it will push much hardware sales as people believe, because the consumers who loved the GTA series are most likely to already own a ps3 or xbox.
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niall77 - 682 days 9 hours ago
4 - @sonarus: well yeah you know sony want to keep things going the way they have been.
all the good press they have got over Blu Ray and with the 360 having a shortage I would be shocked to see the ps3 outsell the 360 again this month in the USA since MS are still talking about these shortages
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GlossGreen - 682 days 9 hours ago
5 - DLC...
won't sell me on a title that I don't want in the first place. I think they are putting too much stock into GTA IV. It will be a big hit, but I don't think it'll be as big as they hope. I could be wrong though. We'll see soon enough.
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wageslave - 682 days 8 hours ago
5.1 -
We all know that GTAIV will be a massive game. Very very big.

What did the guy say?

"We believe that the value-add of having additional premium content for Grand Theft Auto on our box will certainly be a sales driver for the console."

Very simple, clear and not excited at all. He's saying MS wants to align themselves as well as they can.

That is why they are running the pre-order contest and why they've struck a deal with Rockstar to bring the exclusive complete GTAIV experience only to Xbox 360.

They arent putting "too much" stock into GTAIV. They have plenty more powder-in-their-keg, dont worry about it. There are vastly more exclusive Xbox 360 games that I'd like to play, but I know I wont have the time...

No Xbox 360 owner is worried about 2008. Dont you worry for no reason.
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Blankman - 682 days 7 hours ago
5.2 -
since when did downloadable content make a game complete. Imagine if you played a game and the final boss was missing and only placed there as downloadable content. We don't knw what the extra content will be yet but i doubt its going to make the game complete. It will simply jst be extra content that less than 1/4 of the ppl who buy GTA4 end up paying for.
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moparful99 - 682 days 7 hours ago
5.3 -
Wageslave they arent putting to much stock into it? What exactly do you call $50 million. Thats probably more then it cost rockstar to make the game. Im surprised that through that deal that microsoft didnt convince rockstar to can the ps3 version. Regardless microsoft is putting too much anticipation behind this game... I think that this game will help microsoft more the sony but not by much... I think microsoft is making a mistake by pushing this too hard but april 29th and the ensuing weeks will tell all....
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Willio - 681 days 23 hours ago
5.4 -
@blankman:

I just wanted to add that extra Downloadable content usally means extra $10-20. So if you want the limited edition which already cost 90$,look foward to pay over $100 for a game. By the time the "DLC" is used up by the xbox installbase, i believe they will also release the same content on the PSN (3months) but i could definetly be wrong.

@wageslave:

As for the pre-order contest, i wouldnt doubt xbox will win because they already have a higher installbase. So that statement is more rhetorical than informative.
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gEnKiE - 682 days 9 hours ago
6 -
Thats funny...the one month the PS3 outsells the 360, they say they had shortages...
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power of Green - 682 days 9 hours ago
6.1 -
Cause and effect. Simple really its not what they're saying its what we know. Why does it bother you people why do you flood in 360 threads?.
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robbo918 - 682 days 5 hours ago
6.2 - What we know?
How do you know PoG??? Oh yeah you don't. You know only what the rest of us know, that they claim it, that and what is available in YOUR city is pretty much the extent to your knowledge base on the topic. I can find X360's in my city all over the place, granted only saw a few Elite SKUs, but the funny thing is you don't hear Sony saying "PS3 80Gb is suffering shortages" even though its been on the internet from Best Buy, Gamestop, and Wal-Mart that they are showing it as discontinued. I know that in my city I can't find an 80Gb system anywhere and haven't been able to for a few weeks now.

I don't care either way but I love how you only claim the things that benefit you instead of stating both sides.
7 Hydrollex | 682 days 9 hours ago - deleted by mod -
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Peekay - 682 days 9 hours ago
7.1 - lol
wrong section there buddy.

In my opinion Microsoft is really screwing this up. Quite frankly if little Johnny and his mom walk in to their local bestbuy and there's no 360's then they gonna pick up a Ps3.

There's something really fishy going on. As alanjp25 stated in the forums amazon are listing all 360 SKU's as being discontinued.
WTF is going on? If they are introducing a new SKU this isn't the right way to go about it. There should be a phasing out period. Expect something at GDC.
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undacovabrothe - 682 days 9 hours ago
8 - You have to be bias
To call this a 360 thread and not a gamer thread. You be in a ps3 thread jsut the same ever1 flocks to news to see you feel that just because we may be ps3 backers doesnt mean we just block out every other news. Doesnt also give us the right to bash at every news but ppls opinions are ppls opinions.
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Guwapo77 - 682 days 9 hours ago
9 -
...I'm sorry. I'm just not buying the shortage at all. A system that has been out for 2 years can possibly run out of consoles?

This is Microsoft, of all companies in the world, they should be the last people on earth that doesn't know how to manage their supply division. Either this story is fabricated or someone needs to get fired. Period.

This is not a flame in the least. In November they when they noticed the surge in sells someone in the supply division should have said hey if we continue like this we'll need to ramp up production. December rolls around, oh my we sold more than in December, we need to make some phone calls. January rolls around they get outsold by Sony, but wait till the NDP numbers come out before they have a supply problem?

...yeah ok. This supply issue should have never happened. I could careless how many Sony sold in Jan. But this is pretty lame on Microsofts behalf.
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wageslave - 682 days 8 hours ago
9.1 -
" system that has been out for 2 years can possibly run out of consoles? "

What about Nintendo? You buy their shortage? The Wii is easily a vastly simpler / cheaper product, Nintendo has been making consoles for 20 years.

You buy Nintendo's line, but not willing to buy it when MS says the same thing? Me thinks you may be harbouring some irrational hate of MS?

Whenever I am in a store that sells the Xbox 360, I always go and check the supply of Xbox 360 Elite. And, in about 75% of the time they are out of stock on the Elite. And sometimes, only the Arcade is available (much less frequently, but it does happen).

So, why buy Nintendos line but not MS?
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BlazeXXL - 682 days 8 hours ago
9.2 - @wagleslave
may i ask why u check every store that sells xbox 360's? Are u really that desperate?

Jebus, gaming sure changed a lot. I thought u were ment to play a game on your console, rather than checking fu*king supplies of stores.

U sir should get a f*ckin live.
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Guwapo77 - 682 days 8 hours ago
9.3 - @waveslave
Nintendo is selling millions per month world wide. Yes I believe Nintendo's story but honestly I did not at first. Nintendo said this all along they couldn't match the demand for their system.

Microsoft on the other hand never had a supply issue until the month that Sony outsells them? I will agree with you on the Elites. It not that are being sold out so fast...retailers aren't even getting them from Microsoft. Rumor has it they are coming out with a new sku. I'll wait and see on the elites as this has been going on for about 2 months with that sku.

- If you wish to disagree. Can you post an article that states 360s were in short supply prior to the January's NPD number were posted? I will retract all posts made on this topic.
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Grown Folks Talk - 682 days 7 hours ago
9.4 - Nintendo short ships
to keep interest high. They also strongarm retailers by trying to get them to push DS sales in order to get more WIIs. 360s haven't been shipping in the same quantities as they were previously. Now whether that's because of holiday sales or because they are stocking up for April is another matter. Either way, they aren't coming in as steadily.
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power of Green - 682 days 9 hours ago
10 -
You can cut the nervousness coming from PS3 fans with a knife its so thick.

7.1 post is pushing it useing whats in this site as proof. lol http://www.amazon.com/Xbox-...

#9, Its not suprizing you're not buying it.
lol Don't worry about it.

EDIT: The point of posting the link wasn't damage control, this is the same page that started the rumor. Calling me out when every PS3 fan is flooding 360 threads to controll the tone and bash due to nervousness seems to make my supposed "damage control" moot anyways wouldn't you agree?.
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Kyur4ThePain - 682 days 9 hours ago
10.1 - Only thing
The only thing that can be cut is your panic and spin ever since the surprising January sales figures.

You have been working overtime spinning anything you can find and trying to plug all the holes in the wall. The problem is, you're running out of fingers and that wall is about to collapse on you.

#10, it's not surprising you are buying it. lol Don't worry about it.
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Peekay - 682 days 9 hours ago
10.2 - lol
as president of the 360's PR department, you sure got damage control on Amazon's listings pretty fast! =P
I swear it was a different story an hour ago.

Edit: @POG - i was joking when i said you were president of 360s PR dept - you do realize right? It obviously must have changed. Everyone makes mistakes and everyone one was curious cos you don't see that kinda thing everyday. I think if they're phasing it out it's a good thing. It's going a long way in fixing their hardware.

Are you o.k tho? you seem quite edgy lately?
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hella whip - 682 days 8 hours ago
10.3 -
# Amazon.com Sales Rank: #57 in Video Games (See Bestsellers in Video Games)

Popular in this category: (What's this?)
#1 in Video Games > Xbox 360 > Hardware > Consoles
# Discontinued by manufacturer: Yes

The link still states that it has been discontinued.
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sonarus - 682 days 8 hours ago
10.4 -
very well said kyur 4 pain this power of green guy is campaigning to me msoft public relations or something. Maybe he is and he is sent in here for n4g damage control who knows. I own both systems and i do try not to pick sides or be a fanboy but if i had to ride with one system i would have to go with playstation based solely on franchises. Only fanchise msoft owns now that i really like is gears of war. I may or may not sell my 360 this yr depends on how well i manage my cash hopefully i dnt so i can continue to enjoy games across both platforms.
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Guwapo77 - 682 days 8 hours ago
10.5 - @ PoG
First off, let me say, I love your picture. Obama '08!!

Ok back to the topic at hand.

If you were Owner at Burger King and you ran out of Whoppers because the supply manager didn't forecast his allocation correctly. It cost you thousands of dollars and end result you lost customer loyalty? So they ran off to McDonald's and bought Big Macs...

http://www.youtube.com/watc...
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PStriple703 - 682 days 8 hours ago
11 -
question 360 owners if halo3 couldn't save the 360 from the ps3 in 07, what makes you think a game the is MULTI gonna help?
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eagle21 - 682 days 8 hours ago
11.1 - Exactly bro...
EXACTLY.
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Jigsaw- - 682 days 8 hours ago
11.2 - huh?
Halo 3 pushed 360 to even outsell wii,over 500,000 on sept. it outsold ps3 tremendously.
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FirstknighT - 682 days 7 hours ago
11.3 - Clueless.
Halo 3 still outsells most current newer ps3 games. It's going to be the first next gen game to hit 10 milllion sold. Made Microsoft some serious $$$ that helped their gaming division finally hit the green.

You sir...

http://youfail.org/
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meepmoopmeep - 682 days 7 hours ago
11.4 - ^^^
you're clueful to the fact that MS dished out $1BILLION because of it's faulty hardware right? i wouldn't say its games division is green.
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PStriple703 - 682 days 8 hours ago
12 -
lol@POG
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Jigsaw- - 682 days 8 hours ago
13 - fanboys
ps3 fanboys like hydro need to get out. First of all gta 4 will definitely sell way more on 360[at least 2 million more]
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EZCheez - 682 days 8 hours ago
14 - In reality, I hope no one expects the PS3 GTA4 to outsell the 360 version
Why? Install base. That's sounds pretty simple but it's an easy assumption. I don't think a gamer exists that doesn't know about GTA and while there will be a ton of sales for the PS3 version, there will be more for the 360 version solely because of install base.

I only say this because i've been noticing a "GTA sales war" trend on this website. Until Sony is within a few million units of the 360, sales will always be like this, but that's okay. Why wouldn't people expect 360 versions to sell more when the install base is almost twice the size?

I know one thing for sure though. I'll be getting it for my PS3, and I hope like hell we can listen to our own music in-game by then.
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wageslave - 682 days 8 hours ago
15 -
The MS guys said:
"We believe that the value-add of having additional premium content for Grand Theft Auto on our box will certainly be a sales driver for the console."

Which is a very reasonable and modest statement. Nice and polite. And, I would say, 100% totally accurate.

No need to get all excited about it. None of us is really prepared to say "Less GTAIV" is better are we?
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smack - 682 days 8 hours ago
16 -
The reason GTA is more important to MS is it presents an opportunity to convert current PS2 owners to their platform;while Sony wants to retain them.

I was little dubious of the 360 shortage issue, but just returned from a Target, Game Stop and Best Buy in my area and all three were sold out completely. In fact, I could not find a copy of Turok for the 360 either. If they are short come GTA time it will be an enormous mistake.
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kewlkat007 - 682 days 8 hours ago
16.1 - smack bubbles for you, really that is all it coms down to, if you wanna talk strategy.
That is It.....

"The reason GTA is more important to MS is it presents an opportunity to convert current PS2 owners to their platform;while Sony wants to retain them."

-It is an Oppotunity to "steal" some "market-share" from a game that is very infamous with the PS2, because the biggest GTA sellers where on the platform, that held over 100 million Hardware sold.

Nothing less, Nothing more. Should you fault MS, Hells No!! This is business, now should you go ahead and doubt, feel threatened and bash the 360, well go right ahead, that is nothing new. Fanboys will do what they been doing since Nov 2005.

Both console manufacturers have a healthy install-base where this game is king(well Sony somewhat), so we will see pretty good sales, it's just this time around Sony is not on top with the "user-base", but this game might really help it sell more Hardware in NA and Europe, where it has been So so....

We all know Japan don't play no "Grand theft Auto", so don't expect big numbers there. I just don't understand when MS has a strategy to try to gain some Share, fanboys get always get uptight? Get the game for you console and let this thing play out.

That's the only Control gamers and fanboys have.
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Guwapo77 - 682 days 7 hours ago
16.2 -
Great post Smack and Kewlcat. That is what it all boils down to. To get as many Sony fans to change over to Xbox. I know if I was in this business I would do the same thing no questions about it. Microsoft is making huge gains this generation. If I was a multi-billion dollar company, my slogan would be: If you can't beat'em, buy'em!

While it sounds fanboyish, it is the way of the world. You don't stay rich by being a b!tch. (damn thats a good quote, I might need to copywrite that one).
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