Toshiba's HD DVD format could emerge the surprise winner from this year's Christmas sales - sales that are seen as crucial to the long-term survival of both HD DVD and its arch-rival Blu-ray.
Jupiter Research analyst Michael Gartenberg says HD DVD could make strong inroads in the US thanks to cheap player prices, a strong line-up of titles - including Heroes and Star Trek box sets - as well as a crises of confidence in the Blu-ray camp.