In the creative arts group of the 59th annual Primetime Emmy Awards from the Academy of Television Arts & Sciences, South Park's beloved "Make Love, Not Warcraft" episode won in the Animated Program (for Programming Less Than One Hour) category. This episode of Comedy Central's animated series originally aired on October 4, 2006. The South Park creators collaborated with Blizzard Entertainment to craft machinima scenes using shots of in-game footage. "We were excited to hear that the creators of South Park were interested in featuring World of Warcraft in the opening of their new season, and we really enjoyed collaborating with them to make this happen," said Mike Morhaime, president and cofounder of Blizzard Entertainment.