Tonight, starting at 5:00PM, the Times Square festivities will be kicking off with the best Madden players going head to head, NFL stars including Jerome Bettis, Marshall Faulk, Jamal Anderson and Eric Dickerson making appearances, and an Xbox 360 Madden 08 ball drop at midnight. Maddenoliday, it's like Thanksgiving and Christmas rolled together mixed with a multi-million dollar marketing campaign and consumer craziness.
