Nick @ PS3Center writes:
The disturbing baby ad was only the start of the PS3's marketing mishaps and over then next 2 years, in which Sony would fail time and time again to create any sort of buzz on their upcoming releases or any positive brand recognition. Fast forward to about 3 months ago - Sony began rebranding the PS3, introducing the new 120GB SKU, accompanied by new box art and a completely new logo. The launch of the born again PS3 has been largely successful so far, and that's largely due to Sony's new, aggressive and proactive stance on their marketing strategies.
