There are so many of you out there who wish that they could own a Sony PS3, but there is one thing getting in their way, the price. It is no secret that the reason why sales of the PlayStation 3 have been lower than expected is because of that high price.
The most important thing that Sony can do to help kick start PS3 sales is to introduce a price cut, but the company has always insisted that they will not reduce the price of their third-gen console. Microsoft are not stupid, they know that to help keep the Xbox 360 popular a price cut is essential.