Sony couldn't have hyped its community platform game, Little Big Planet, any more than it has, yet it doesn't seem to have quite had the desired effect.
Despite high review scores on Metacritic, including many sites and publications (of course the Official Playstation Magazine included) awarding it with a suspiciously generous 100%, it has failed to commercially perform as expected.
A quick glance at this week's videogame charts, which sees Call of Duty World At War, World of Warcraft Wrath of the Lich King and Football Manager 2009 sitting in 1st,2nd and 3rd places respectively, reveals that Little Big Planet has dropped dramatically from 4th position, where it debuted on its release, right down to 19th.
So what's gone wrong?
