The long-term success of PS3 rests largely on take-up of Blu-ray as the next generation DVD platform. PlayStation 3 comes with a Blu-ray drive, which offers comparative value against specific players currently on the market. Blu-ray is up against HD-DVD for dominance of this emerging market.
In an earnings conference call yesterday Rob Wiesenthal, chief financial officer of Sony's U.S. operations said "We are feeling really good about Blu-ray right now, but it is early days."
