
FWC:Record Market Share for the Week Ending October 5th.
Fueled by the record sales of Iron Man, revenue was up over 145% to $26.8M, while the 13% market share set a new record for the top 20 Blu-ray versus DVD.
The per title market share chart shows that Iron Man sold over 17% of its units on Blu-ray - a great achievement for a title that sells to casual DVD buyers.
Universal's Ultimate Unrated Comedy Collection sold over 96% of its units on Blu-ray - of course, all three titles were new for Blu-ray, where only one was a new release for DVD.