Many in the industry have viewed the announcement that Square Enix's Final Fantasy XIII will go multi-platform - appearing on the Xbox 360 as well as the PlayStation 3 in the West - as a crucial apex in the game hardware wars.
It was Sony's last presumed big third-party published exclusive for PlayStation 3, and the day and date Xbox 360 release in North America and Europe has dealt the PlayStation 3 platform a major blow in terms of Sony-only titles.
Therefore, Gamasutra asked Square Enix senior vice president of sales and marketing Shinji Hashimoto whether he felt that the announcement was, of sorts, a turning point for the game industry.