This week's E3 Media and Business Summit in Los Angeles gave each major console maker -- Sony, Microsoft and Nintendo -- the chance to showcase the future of their platforms.
Microsoft added social functions and new entertainment options to the Xbox 360 Latest News about Xbox 360, Sony trumpeted a video store and an upcoming price cut for the PlayStation 3 Latest News about PlayStation 3, and Nintendo gave gamers a glimpse of a new controller add-on and upcoming games like "Wii Sports Resort."
However, if any of the Big 3 could be said to have "won" E3 this year, then Microsoft takes the top prize, according Mike Goodman, director of digital entertainment for the Yankee Group.
