As Ephraim explains, "You might have seen the local Microsoft press release that came out last week. Well, I want to tell you that that is completely wrong, because what they failed to communicate or add was the 5000 GTA PS3 bundles that were sold in that week. When you add that in, the PS3 SKU outsold the 360 SKU definitely. We can't comment on GTA numbers – just that one bundle and that PS3 outsold 360 at EB – and their figures aren't factored into GfK statistics."
It was a point that was reiterated by internal sales data from Australia's largest game retailer, EB. He continued, "The other thing I can tell you – and I feel comfortable telling you because I've asked them – EB, in the standalone data…across EB in Australia, the PS3 SKU outsold the Xbox 360 SKU too."
Essentially, we don't have either party's sales figures for the week, but Ephraim believes that the difference of 5000 was enough to put Sony ahead of MS's release of GTA IV – without even being factored into the GfK figures.