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Microsoft claims 40% GTA IV attach rate for new consoles

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VG247: Speaking in the latest edition of the Major Nelson podcast, perennial guest “e” has claimed that nearly half of all new Xbox 360’s sold since GTA IV launched have also included a GTA IV sale.

“Roughly 40 percent of consoles going out the door had a copy of GTA going with them,” he said.
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videogaming247.com

[via majornelson.com]
Alternative Sources:
Microsoft: GTA IV has 40 pe... - gamesindustry.biz | By: Catastrophe
patlike - contributor
Published: 4 days 17 hours ago | News | Xbox 360
 
 
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