Leading UK retailers have told GamesIndustry.biz that the Xbox 360 price cut is perfect timing for the Easter sales period and it will give the console a boost into more mainstream markets.
Tim Ellis, head of games for HMV, expects the price reduction will help sell more hardware and software after a traditionally quiet retail period.
"We're certainly expecting a discernible lift in hardware sales, and through this, an increase in demand for key software titles also," he said.
