20°

Analysts predict in-game ads will increase

In-game ads made headlines last year when President Obama advertised his presidential campaign in Burnout Paradise. While driving along the street, you could see billboards adorned with Obama's face.

With print, TV, and Internet advertising suffering from lower rates and fewer sales, one might think that ads in video games would decline as well. According to financial analysts at Citigroup, however, there's a good chance this will not be the case.

irish-leprecaun5454d ago

it ads to the atmosphere like in picadili square in gt5p

sloth33955454d ago (Edited 5454d ago )

I remember when they said in-game ads will help to cut down on the costs of making game so that prices wont go up on them. Yet we see in-game ads and the price of games went from 50 to 60

@Labaronx

It was Microsoft who said that in order for Xbox Live to be free there would have to be Ads on it which there are so I think they should atleast lower the price if anything

labaronx5454d ago

Giving a similar comment about ads in games and on Xbox Live being forced on gamers over two years ago, where she stated that those services should be sold at a reduced price but it never really took of more than that.

LinuxGuru5454d ago

If it's logical placement, I really don't care.

Things that are ok:

- Freeway signs
- Building murals
- soda beverages
- restaurants
- delivery vehicles (like a parked pizza delivery car or something)

Things that are NOT ok:

- Other games being advertised
- obvious placement such as next to a character's face in a closeup
- constant in-game references to any given product whether spoken or visual (too much is a big no-no for any advertising)

Tony P5454d ago

True. There's nothing more annoying than when they're obvious about it.

You need something more subtle like the smooth flavour of STARBUCKS COFFEE. Exciting blends of exotic coffee beans served to you by professionals, with a smile. Stands out in just the right places without making a scene. Mm. Love that STARBUCKS COFFEE.

Tony P5454d ago

It's a good market for ads. I don't mind because ads can potentially add to the realism as in other forms of entertainment.

Just don't go crazy to the point ads hurt the product itself. I don't want to see a McDonalds in GoW.

coolcole935454d ago

Would you like fries with your Colossal-Size-Zeus-Burger?

LinuxGuru5453d ago

Yeah, uhh....I'd like a Thunder Shake and some Hades Hot Wings please!

Cajun Chicken5453d ago (Edited 5453d ago )

Anyone noticed the real adverts in Prototype?
I'm not sure if it's just in the game or streamed online. But I'm in the UK, I don't have these 'Gamestops'. I can understand DC comics, due to them publishing the Prototype comic, but Gamestop? what the heck have they got to do with Prototype except selling the game in the US?

SpoonyRedMage5453d ago

There is some gamestops in Britain, just not many. I think they're mostly in London.

40°
7.8

RKGK/Rakugaki Review - Let's Paint the Town | COGconnected

RKGK/Rakugaki is an action platformer about a team of graffiti artists fighting against an autocratic corporation in Cap City.

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cogconnected.com
40°
7.0

Zet Zillions Review | TheSixthAxis

TSA writes: "A roguelike deskbuilder full of stylish vim and vigour, Zet Zillions has a lot going for it, but can it challenge the genre's best?"

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200°

Hellblade 2 is a defining moment in the evolution of real-time graphics | Digital Foundry

The Digital Foundry verdict on the technology of Senua's Saga: Hellblade 2.

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eurogamer.net
PrinceOfAnger4h ago(Edited 4h ago)

Such a good looking game, best graphics this gen so far

" When the camera zooms in for a close-up, the level of detail is such that it left me guessing whether I was looking at real-time graphics or a pre-rendered cutscene. Thankfully, with Photo Mode being available at any time, you can easily confirm that they are, in fact, real-time.Of course, it's really the animation you experience while playing that impressed me the most. The expressions visible while engaged in combat or simply exploring really help bring the characters to life. "

As a story-focused game, characters and character rendering play a significant role in the presentation. However, while the pre-release media largely focused on Senua herself, Hellblade 2 features a surprisingly large number of other humans. It's without doubt one of the games defining visual features - the character rendering in Hellblade 2 sets new standards, delivering sequences that, at times, almost resemble actual filmed scenes with real actors. This is one of the first examples of a game that stands up against the promise of the UE5 demo The Matrix Awakens. The scenes feel very natural and realistic in a way that manages to somewhat sidestep the uncanny valley almost completely.

Einhander19722h ago

So, the other day I was talking about how DF lies, and their bias. I said cross-reference what they say with other videos and you'll see that what they say is dishonest.

You can see here, that frame-rate is section is hidden near the end of the video and it's one of the shortest sections and of course the segment they show is all 30 fps and they of course don't show any series s footage, but they specifically say it holds 30 FPS "flawlessly".

"It does reach this target flawlessly in my experience with virtually zero hiccups - it runs at 30fps and 30fps is exactly what you'll get from start to finish."

Now watch this video
https://youtu.be/UNwO6WZD0c...
https://youtu.be/UNwO6WZD0c...

Here it drops to 21 fps for example
https://youtu.be/UNwO6WZD0c...

I just used these videos because they were already posted on N4G and Analista De Bits it above questioning about legitimacy, but you can find other people who will also show that the game drops frames regularly, especially on series s.

Petebloodyonion1h ago

OMG! You caught them Lying hard because the game frame dips from time to time to 29 frames per second and at one point it drops for flash at 21 FPS.
Clearly, they are trying to hide something and the 99% of the time that the game holds 30 frames doesn't mean squats in a saying with VIRTUALLY Zero hiccups.

As you can see by the several comments in the video you posted people are venting their anger about how well the Serie S is holding up and how well the game is running across the board

But I guess MS probably paid the users to Shill for MS also since it's your narrative
By the way, let me inform you that 87% of Steam users who got this game are recommending it!
https://store.steampowered....
Must be shilled too right?

darthv721h ago

You're trying too hard... John enjoyed the game and stated as much in his testing.

Einhander197253m ago(Edited 50m ago)

Petebloodyonion

OMG! You caught them Lying hard because the game frame dips from time to time to 29 frames per second and at one point it drops for flash at 21 FPS.

I did catch them lying, thanks for noticing.

The problem isn't me. The problem is that you're O.K. with it because they are lying in a way that supports your personal opinion.

darthv72

Get mad at me because I catch them being dishonest? I'm the bad guy, not the people who are actually lying. Man, the world we live in today is absolutely backwards, it's the bizarro timeline...

If I wanted to take the time I could show you that this isn't the exception, they constantly lie and mislead people in their videos.

OptimusDK3h ago

Incredible graphics..this is finally next gen graphics. It’s an experience more than a game. You can fault it or accept it and embrace what it gives you. It’s like Sony 1886.

PrinceOfAnger3h ago

(Summary)
- Takes advantage of everything UE5 offers
- Final game 'lives up to the lofty expectations' of the 2019 reveal
- Character rendering sets new standards and nearly resembles movie sequences with actual actors
- Leverages Unreal's Meta Human 5 to bypass the uncanny valley feel
- DF were left guessing whether some cut-scenes were in-game or real life footage (photo mode shows they're all real time)
- Character detail and how light / specular etc reflect on it praised
- A lot of the visual make up is tied to the post-process effects
- No option to disable things like CA, DoF etc but it's all suitable to the games presentation
- Soft filmic image quality and wider FoV praised

Resolution and Visuals:
- DRS 1296 to 1440p (w/ black bars 964 to 1070p). Series S will be covered in separate video
- 'Not sure if adding more pixels would make a difference to the filmic quality'

UE5 Features:
- Lumen is used extensively for direct and in-direct lighting, a lot of real time changes and shadows etc all update accordingly
- 'Phenomenal stuff'
- Lumen does a better job than traditional real time lighting system for indirectly lit areas like under ramps etc
- Lumen reflections used in combination with SSR for water bodies. Some water bodies can show SSR artifacts when moving camera
- 'Anyone looking at the game in motion will be impressed even if they do not understand the technical reasons'
- Unreal's fog is used effectively, fog lights up with light sources and runs at high quality
- Water effects and waves are praised. ' Absolutely stunning'

- Nanite is extensively used and eliminates visible pop-in even during scene transitions
- Minimal repetition or tiling, uses photo-grammatory
- Some assets like tree branches can show low resolution when zoomed in with photo mode, however

- Fine shadow detail is retained even when zooming extremely in thanks to Unreal's Virtual Shadow Maps
- Shadow quality is not always perfect and can show cracks in some instances but very consistent by and large
- Not the first UE5 game to use all these features, but by and far the best looking game to do so.

Performance:
- 30 FPS but the performance is locked and never dropped in John's testing on Series X
- DF tested the game on their Series X - similar - PC to see how much performance could be gained over 30
- 4K with DRS, they were able to stay locked at 30 FPS on High
- DRS 1440p with 60 FPS target sees game play at high 50s with more drops in cut-scenes
- DF thinks based on this test, SX can do 60 FPS with a more aggressive DRS target
- However, PC version can show massive frame time stutters that the Xbox version does not in the same areas
- DF summary: 60 FPS is theoretically possible, but for a stable 60 they might need to drop settings a lot

Audio
- Headphones are needed for Binaural audio effect that the game uses extensively
- DF thinks it is 'incredibly engaging'

Trailer Comparison:
- They compare the Giant fight trailer with the same area in the final game
- Final game has lesser lens distortion and difference in how the flame is lit
- The flames felt more 'fluid' in the demo versus the final game, otherwise no difference in the segment noted

- DF thinks Ninja Theory 'reached their goal'
- Praise the polish, presentation etc.

Obscure_Observer2h ago

Excellent work from Ninja Theory to get the Series X to finally flex it´s 12TF muscles to the max!

Thanks for the summary, @PrinceOfAnger.

Cheers!

PrinceOfAnger2h ago

After all 60fps is possible on series x with tweaking the graphics settings! :)

Lightning7721m ago

They hate those facts very much lol.

darthv723h ago

If they achieved this level of quality their first time using UE5... I can't wait to see what their next game is going to look like.

PhillyDonJawn1h ago

Remember the trailer release and ppl didn't think it was insane footage cause it looked too good

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