370°

Aaron Greenberg Promoted To Xbox's VP Of Games Marketing

If you're a close follower of the Xbox team, you'll be well aware of Aaron Greenberg. He's a really nice guy who is always busy promoting the latest game and hardware.

It seems he's recently been promoted - with his LinkedIn profile revealing how he's gone from Xbox Games Marketing General Manager to Xbox Games Marketing Vice President.

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purexbox.com
Knushwood Butt637d ago

'He's a really nice guy who is always busy promoting the latest game.'.

He's had a quiet year then.

-Foxtrot637d ago

Just spinning on his chair randomly thinking "I wonder who can swim faster, a horse or a dog"

636d ago
NotoriousWhiz636d ago

^ While that's a funny thought. The facts are that the more people that like your favorite plastic box, the more people that will spend money on the plastic box, and the more money spent on that plastic box, results in more support going to that plastic box, which ultimately results in more games for you to play on your plastic box.

So that bit of marketing does help you in the end. But don't let those facts get in the way of a good funny.

*takes off nerd glasses*

MoonConquistador636d ago

Lol.

I like many people, probably overuse lol's in my online messaging, but I genuinely laughed aloud with that comment.

MadLad637d ago

2023 is coming.
The tone of this place will go from "Xbox has no games" to trying to explain why everything they release is terrible. No matter the reviews or sales. Or trying to convince everyone how Gamepass is killing the industry.

Aloymetal636d ago

''2023 is coming''
I know right, I've been seeing the same slogan since 2014.

636d ago
neutralgamer1992636d ago

Lad

Man stop it as a Xbox fan I am tired of waiting till next year. It's time to have some amazing games that are high in quality

CrimsonWing69636d ago

I feel like they said that back in 2021, then 2022, and… well you get the picture.

636d ago
STARS636d ago

@MadLad

2023 is coming, in three and a half months. What about in the entirety of 2022, or in the last 10+ months? How have those award winning, MS studios been looking in that time frame? 🤔 Yeah, no matter the reviews or sales, sounds a lot like TLoU Part 2 from you for 2 years running. 🤡

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godofboobees636d ago

So it's no longer "wait till e3" but so and so date is coming? Gotcha

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Hofstaderman636d ago

E3 is also coming. What a joke.

+ Show (18) more repliesLast reply 636d ago
Automatic79636d ago (Edited 636d ago )

@knushwood

Depends what quiet year means to you.

Didn't he just finish promoting this summer E3, High on Life, Naraka Blade Point, As Dusk Falls, Forza Horizon 5 HotWheels, Redfall, Starfield, Pentiment and Grounded. Plus he was Gamescom with games like Lies of P, The Case of Benedict Fox and more. I don't consider that a quiet year.

Congratulations Aaron.

Elda636d ago (Edited 636d ago )

Lies of P is a multi-plat game with no release date. The other games you've mentioned are mostly low-budget/AA lackluster looking games with the exception of Forza. Redfall & Starfield have no release date. As an XBSX owner that's nothing to be excited about.

darthv72636d ago (Edited 636d ago )

@elda... so you upgraded your free xmas party series s to a series x now? Gamepass has a way of doing that. And lies of P is a nice get for the service. Of course Greenburg will promote games and the service.its his job.

Lightning77636d ago

I'm not a Greenburge fan myself but whenever someone lists the games. It's always "AA low budget lack luster games" but yet go crazy over a Cat game that nobody's talking about anymore. AA is only OK if it's only exclusive to their platform, anywhere else it's lackluster.

#Hypocrites

636d ago
XiNatsuDragnel636d ago

@lighting
The problem most of these are timed exclusives or multiplats. Not AAA or AA, I care about exclusives which the competitors have.

+ Show (2) more repliesLast reply 636d ago
deadfrag637d ago ShowReplies(2)
XiNatsuDragnel637d ago

Oh congrats Aaron but imo I want a new team rather than the same people start fresh.

Si-Fly636d ago

Yeah why aren’t they promoting an intern to VP?

XiNatsuDragnel636d ago (Edited 636d ago )

Or fresh blood

ED-E637d ago

Can't really tell how Greenberg is today, but back in my Xbox360 days (oof, we're talking 10+ years ago), he had such a pervy douchey vibe, I couldn't stand him. So I might have been wrong all along.

God, I miss my Xbox360 days, but I hated the Metro-UI change in 2012(?) so much. It was one of the reasons I switched to Playstation with the next generation.

MadLad637d ago

It might be time to switch back, honestly.
I'm mainly a PC gamer, but I've owned every Playstation console since the PS2.
I was one of the few that managed getting a PS5 day one.

They've been anti-consumer idiots this generation. I don't want to support them as a company at this point. I've been buying used anything that I want to play.

I'm watching Microsoft improve their games division in many ways, while watching Sony test how much they can fleece their dedicated fanbase.

Aloymetal637d ago

''I don't want to support them as a company at this point. I've been buying used anything that I want to play.''
Don't do that, PS needs you, they'll be doomed if you don't support them...

Elda637d ago

At least Sony continues to release AAA exclusives,they've released AAA exclusives throughout this year whereas XB has not...not one.

MadLad637d ago

@aloy

Whatever you insist, guy. I know the drill. Everything Microsoft does with their games division is trash.
Everything Sony does with their games division is totally amazing. It's actually kind of creepy.

Doesn't matter what Sony does, and it doesn't matter the improvements Microsoft is making.

The PS6 could announce at $1000, the games could now be $80, they could double the base price of PS Plus, and you would be doing your best to celebrate and defend it.

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Crows90636d ago

Name me one game this supposed games division improvement has created.

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Gamingsince1981636d ago

MS haven't improved their games division at all, they have spent more money than anyone else on buying up studios and still have nothing to show years on. Gamepass is rubbish and that's all they have.

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gold_drake636d ago (Edited 636d ago )

"been watching them improve their games division in many ways"

really? might be time for some glasses then ha.

AmUnRa636d ago (Edited 636d ago )

Here whe go again....but but but i have always own a PS, but Sony are anti consumer idiots. Dude give it a rest whe dont believe your drivel time for the mods to do theyr job.

+ Show (21) more repliesLast reply 636d ago
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30°

Interview on Indika with the Actress for Indika (Isabella Inchbald)

Interview with Isabella Inchbald, Actress for (Indika) in Indika which is an emotional, thought provoking journey through a nun's tale in questioning her religion.

Read Full Story >>
gamerheadquarters.com
480°

Mark Cerny: When making consoles, we're not trying to build low-cost PCs

PlayStation legend Mark Cerny discusses PS5, the challenges of making consoles, and his 42-year games industry career

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gamesindustry.biz
darthv722d ago

Well... they used to design their own chips. Emotion Engine, Cell, RSX... when they switched to using X86 based chips is now more akin to low-mid cost PCs than before. It may not look like a PC but it pretty much is one. I'd bet it could do productivity stuff just fine if they allowed it to.

Cockney2d ago (Edited 2d ago )

I think series consoles are closer to pc than playstation seeing as they used the full suite of rdna 2 functions, didn't Sony strip a lot of that away to streamline their machine to be games focused? Its probably lacking in the office and productivity department, don't ask me what their custom chip does or doesn't do I just remember reading a lot about at the time, "rdna 1.5" was the call and yet what we see is pretty much level pegging as far as games go

GamerRN1d 23h ago

Actually, stripping that away doesn't streamline, it hinders. Those features are actually helpful for gaming.

And they didn't strip them out, they just didn't work closely enough to be able to use them all since specs weren't finalized. Microsoft took an inside line on that one.

The reason why things are equal is because Xbox rarely has games designed on their box, they are usually designed on PS5 and ported over. So Xbox loses the power edge it has to making up the poor optimization.

It's ok, I think the lesson is you have to have a significant increase in power of 30 percent or more to be noticeable. And you have to sell enough to become the lead console for development otherwise you lose that power.

Einhander19721d 22h ago

@GamerRN

PS5 outperforms series x because it uses custom chips to process things that on xbox need to be done by the GPU/CPU.

Things like Tempest Audio, and it's custom compression chip for SSD as well as having a separate chip for upscaling using checkerboard and presumably FSR runs off it as well.

OlderGamer171d 10h ago

O please stop the myth that the seriesX mythe is the only console that is using the "the full suite or Rdna2" is already debunked al long time ago.

Number1TailzFan1d 23h ago

The consoles use video ram as system ram as well since it's all shared, so nah.

1d 12h ago
Christopher1d 22h ago

You should probably read the whole quote and not just go based on the title.

darthv721d 22h ago

I have read it... I dont think anyone can build a PC that equates to the performance of a PS5/Series X for anywhere close to their selling point. Not for a while at least.

And my comment about them switching from custom chips to more PC related just adds to that fact. whether people want to believe it or not... Sony has built a low cost (not spec, there is a difference) PC.

neutralgamer19921d 22h ago (Edited 1d 22h ago )

We need better games on these consoles. This generation has been such a huge letdown so far. Moving forward these current consoles will be supported even when newer Playstation and Xbox are in the market. AAA games have been so expensive to make and it seems fun is taken out of games and loot boxes take their place. Try playing a NBA 2k game it's like a casino with slot machines

just_looken1d 12h ago

The cost of making these games is a scam

Nba 2k19 to 2k14 its like madden the budget to make went stupid high but the fundamental of the game and the game modes never changed.

Anything now even basic intersection construction is tens of millions but pre coivid few hundred grand.

2018 here is $400 landscaping now here is the pink slip to my car.

I swear the cost of everything is the same but there taking of that huge profit top for there own pockets.

Einhander19721d 22h ago

The PS5 is incredibly customized.

The SSD, the Tempest Audio, the APU itself is a mix of cross generation AMD hardware in order to be more optimized for gaming and cost efficient.

The PS5 Pro also has features from cross generation AMD hardware with RT features from RDNA 4 plus it's own custom upscaler PSSR.

PlayStation 5 Pro features next-gen RDNA 4-based ray tracing engine, allows 2-3x faster RT
https://www.tweaktown.com/n...

PlayStation still uses custom designed hardware.

darthv721d 19h ago

honestly... I dont know why some are taking offense to it being called a low cost PC. It really is... and low cost is a good thing. the article did not say low performance PC... that is totally different.

Einhander19721d 19h ago

I'm saying they still are designing their own chips, they just use AMD templates.

The PS5 APU has features from RDNA 1 2 and 3, and the PS5 Pro adds features from RDNA 4, and the CPU is the same with it own customized features.

Then all of that is paired with other custom chips.

just_looken1d 12h ago

What you all said my rig in my bedroom can do it no issues

That plastic box has a 2020 cpu with the pro using a 2021 6700

The custom is do to them being dirt cheap with a 2 prong power supply so they made a cpu/gpu combo chip aka apu.

Get a amd laptop with there new mobile chips get the same performance.

VincentVanBro1d 19h ago

You’re right but downvoted for some reason.

just_looken1d 12h ago

Its this site even the head admin banned me for awhile being but hurt over my "anti" sony comments.

n4g is pro sony nothing sony will ever do can change that.

Pyrofire951d 17h ago (Edited 1d 17h ago )

When you only look at the big flagship chips that seems true, but there's a lot going on in a modern console that takes advantage of being a dedicated kit. The various elements put into how the pipelines are connected shape the direction of games. End to end decryption and data streaming is something big that PC can only kind of do and with less certainty for example. Dedicated audio chip that rivals the main CPU in the PS4 is a big paradigm shift, devs used to fight for cores and audio was often last priority, whereas in traditional PC design the main CPU does both of those jobs of processing audio and decryption, while also performing all the other CPU based tasks.
It's not the custom silicon that used to be what made consoles but there's a lot more to consoles now. Data storage was not even a consideration and almost no RAM was on old consoles. Now there needs to be an enormous amount of SSD storage, and RAM to make these games tick with how much is demanded from them.

just_looken1d 13h ago

@darth

Your comment show how many sony blindboys are on here

You are 100% correct but to add on the gamecube-ps3 also had a gpu/cpu combo back in the day unlike modern consoles that are just glorified tablets using apu/igpu's.

I miss the ps3 era start of ps4 era that sony was awesome

+ Show (5) more repliesLast reply 1d 10h ago
MIDGETonSTILTS172d ago

Yah, hence the majority of the PS5’s hardware investment going towards an SSD instead of a GPU.

There are countless custom pc gaming rigs out there, and I bet none of them took an SSD-centric approach to their design, like the ps5 did.

just_looken1d 12h ago

LMAO wow sony blind boy's are mad in love

That is called direct storage windows 10 has had that for over 5 year's every computer with a nvme based ssd has had that tech for years.

https://www.thewindowsclub....

The ps6 will then have this new amazing tech you all will go crazy over resize bar
https://www.howtogeek.com/8...

But that tech has been out for 2 years all 40series gpu's intel gpus and the new amd cards have that tech.

There is nothing a ps5 can do over a 4+ year old computer 2019 rig want resize bar? get a cheap amd/intel card for half the cost of a ps5.

MIDGETonSTILTS171d ago

Clearly you did not watch Cerny’s first ps5 breakdown, so you don’t appreciate EVERYthing Cerny did to leverage their extremely fast SSD.

bigfish2d ago (Edited 2d ago )

I can see where he’s coming from re ps5 not just being a box with parts like a pc. They must also spend an awful lot on r & d just to design the thing so it has aesthetic appeal and typical Japanese with some sort of Philosopy behind the design. Would also think other factors around the custom airflow and the like would cost a lot given that it’s not a standard box shape

TheColbertinator1d 23h ago

That's all a console will ever be.

gold_drake1d 23h ago

true, but the alternative is, relatively, a expensive ordeal.
unless you dont game at all ha.

mkis0071d 18h ago (Edited 1d 18h ago )

Just spent 2000k on a 4070ti super 7800x3d 1440p gaming pc. Honestly consoles will never be replaced at this wide a gap in price. I plan to get a ps5 pro too.

just_looken1d 12h ago

@mk

You waisted 2 grand you mean

At 1440p a amd4 chipset with a 5600x3d combined with a 6750xt even a 6800 can push 1440p just a much for half the cost or less used/new and or sales.

I have a 75hhz monitor in my bedroom 1440p playing games maxed out spent around 1200cad but aio 5800x3d 32gb of ram and a 6750xt 28 or 30 inch monitor.

Every time i hear pc so expensive i just laugh you can spend less than $500 buy a used ebay rig fix it up or a office pc toss in a cheap low profile card.

Pyrofire951d 17h ago

If you look into the hardware beyond just the CPU and GPU things start to look different, and there's plenty beyond just those two parts, those two parts even are modified to their own design in some degree.

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50°

Eternal Damnation Interview With Soham Jaiswal, CEO, SD Games

Recently Gareth at Skewed and Reviewed spoke with Soham Jaiswal, CEO, SD Games about the pending Eternal Damnation game. The game is a hybrid of RPG and RTS and cast players as a Spider.