1000°

Tech Focus: MLAA heads for 360 and PC

The PS3 may lose one of its graphical advantages over the Xbox 360, with a team working on implementing a version of Sony’s MLAA anti-aliasing technique seen in such games as God of War 3 and Killzone 3 on Microsoft’s console – and they claim that they’ve “raised the quality bar considerably” over other versions.

Read Full Story >>
gamesindustry.biz
Convas4721d ago

Excellent news! Hopefully, we start hearing about more titles that take advantage of these technique.

I hear that Battlefield 3 for Xbox 360 will be using FXAA. Interesting stuff indeed!

SillySundae4721d ago ShowReplies(12)
NewMonday4721d ago (Edited 4721d ago )

would like to see it, how much resource dose it take on the 360, how much would be left?

gamingdroid4721d ago (Edited 4721d ago )

They indicated a 2.47ms time compared to Sony's 3-4 ms (on five SPUs) which should give you an indication of resources needed, but more specific information would be nice.

I also would like to see why this is an issue. It's a freaken jagged line, that is already smoothed out as is. Can you even tell the difference?

marison4721d ago

They could and should use the Xenon GPU, unless some CPU resources area idle. With the MEMEXPORT feature the GPU could write on RAM and eat that again.

I see this as a very possible and useful bullet point on game engines.

Ju4721d ago (Edited 4721d ago )

This is using the 360's GPU (read the article). Not possible with the 360s CPU. It has been implemented before using ATIs chips on the PC running shaders. This is most likely a newer (better) implementation.

Arksine4721d ago (Edited 4721d ago )

Because it runs on the GPU it needs to be faster. Running MLAA on the CPU allows the GPU to render the next frame in parallel, whereas a GPU implementation must render then postprocess before the next frame can be rendered.

I'm a bit skeptical of some of their claims, because ATI's implementation of MLAA isn't very good. IIRC there was a Star Wars game that used a similar type of AA for the 360, and while it was ok, it wasn't on par with MLAA.

Pixel_Pusher4721d ago (Edited 4721d ago )

Yeah sorry but until I see proof of a game on the 360 that looks the same or better than GOW3 on the PS3 that's the day I'll concede. Until then it's nothing but hype.

SilentNegotiator4721d ago (Edited 4721d ago )

I'll believe it when I see it (on 360, I mean, not PC). Without the integration of CPU with GPU, I don't think the 360 has the power to use MLAA in a significant way, like PS3 with the massive GOW3 and Kz3.

With PC, I suppose it would make sense if you can effectively emulate higher MSAA without sacrificing as much power.

pixelsword4721d ago

Hey, I thought MLAA sucked, so why is this big news or good news?

Because it was on the...?

Brosy4721d ago (Edited 4721d ago )

The 360 can use MLAA as well as a few other lighting tricks that surpass the PS3. Until I see cross game chat and Viva pinata running on a PS3 I wont be impressed by it. PS3 doesnt have enough general purpose processing to run the a.i. on a game like Viva Pinata let along do cross game chat. Atleast the PS3 has enough fans in other countries outside the US to keep it moderately competitive, otherwise folks would take the obviously better built machine the 360.

BTW for all who dont know a.i. cant be run on the Cells SPEs it can only be run by the Cells PPU.

MaxXAttaxX4721d ago (Edited 4721d ago )

'"Until I see cross game chat and Viva pinata running on a PS3 I wont be impressed by it. PS3 doesnt have enough general purpose processing to run the a.i. on a game like Viva Pinata let along do cross game chat."'

You serious? LMFAO! Hahaha :D
Best joke I've seen here on N4G in a while lol

iagainsti1204721d ago

Brosy is an ignorant fool who dosen't know that he is talking about
1- "The 360 can use MLAA as well as a few other lighting tricks that surpass the PS3."
This part about the MLAA is true but if the game does not use the Cell for lighting then yes you are right but if the lighting is done on the cell then you are wrong as lighting is so much better when written for the Cell"

2- "PS3 doesnt have enough general purpose processing to run the a.i. on a game like Viva Pinata let along do cross game chat. Atleast the PS3 has enough fans in other countries outside the US to keep it moderately competitive, otherwise folks would take the obviously better built machine the 360."
Really? AI is up to the developer it runs just fine on 1ppu core the rest of this is just Face Plam.

3- "BTW for all who dont know a.i. cant be run on the Cells SPEs it can only be run by the Cells PPU."
Well where did you hear this the E3? source pls or im wait im just going to Face Palm this too i dont have time for you anymore.

RememberThe3574721d ago

Whether it blows our minds or not, the fact that they're experimenting with it and trying out new ways of AA is good news. The more people try new things the more solutions we find to prevalent issues.

Instead of being skeptical and negative how about being happy that developers are trying new things.

AAACE54720d ago

Console architecture is designed differently than PC's! PC is designed to do many different things and has to be powerful because other things are running while you are doing whatever.

Consoles are designed to focus on specific task without all the extra crap PC's do!

Consoles have custom hardware! So while the components seem similar to what you already recognize, you forget that each console maker got their CPU and GPU custom made to perform a certain way! Otherwise the consoles would have been cheaper because we would be getting the same thing off the shelf as PC gamers.

Judgment will be reserved for a later date!

sobekflakmonkey4720d ago

Brosy needs to GTFO.

@Brosy

Wow...I have never read such a ridiculous comment before...I'm sorry but games like Killzone 2 and 3 have AMAZING A.I., but you probably wouldn't know...would you? you know...being that you most likely haven't even touched a PS3...

+ Show (11) more repliesLast reply 4720d ago
r1sh124721d ago

Ive said it before:

The hardware will be hitting its max output some time soon, the software will need to improve is techniques to get more from it.
This could be one way (If it works), but its probably possible

Hayabusa 1174721d ago

I would like to point out that PS3's MLAA was also done through software. It was possible on PS3 because it has 3 SPUs but MLAA is software, not hardware.

When you see games that look better than it's precedessors or competition it's primary because of the techniques the graphics programmers use. It's not like the developers slowly turn the "awesome graphics" nob up over time :p

Ness-Psi4721d ago

@Hayabusa117

The Awesome graphics knob! it should implemeted in all PC's lol.

Gray-Fox-Type04721d ago (Edited 4721d ago )

this is great news , Xbox has much graphical capabilities and dominates for multiplatform reasons, but this new technique could rise the bar of the Xbox 360 exclusives and perhaps reach PS3 exlusives :D this articles makes it seem it well go beyond we will see how devs use this.

zinkabass4721d ago Show
BrutallyBlunt4721d ago

zinkabass, still standing by everything you say?

I have a Playstation 3 and a XBOX360, does that mean I am a 3-10 year old or does my age fluctuate pending on which system I am currently using?

You would think after 5 or 6 years these trolls would finally just give up.

M-A-R-S-H-A-L-L4721d ago

Someone has been misinformed and haven't done their research at all.

randomwiz4721d ago

Only one problem - you're using the gpu which is probably already pushed to the max when playing the game. If you're going to use the gpu, you're sacrifice pixel pushing power.

firemassacre4721d ago

gray fox

you cant be serious

Redgehammer4721d ago

Zinkabass, my father would have said you must talk out of your butt, because your mouth knows better.
I have 100 friends on my friends list, and the youngest is 10 (my son) and the oldest is 54 (13 years older than me). Your comments just have the distinct ring of bitter generalizations. Why do you even comment in a 360 article?

fr0sty4721d ago

Gray Fox, MLAA isn't the only thing that makes PS3 exclusives look better. Uncharted has never used it, for instance. Also, being that the GPU is what is handling this, it ties it up before it can render the next frame as well, so there is a performance hit vs. on PS3 where the CPU is able to do it while the GPU keeps on chugging along. Typically PS3 games are not CPU bound, so there are SPU's the can be freed up to do things like this with a minimal impact on performance.

strickers4721d ago

You actually believe that AA is the difference between PS3 exclusives and 360 ones?
It's not.

bunfighterii4720d ago

Now all 360 needs is exclusives to utilise the technique...

+ Show (7) more repliesLast reply 4720d ago
4721d ago Replies(9)
Crazyglues4721d ago (Edited 4721d ago )

Actually I'm a PS3 fan, but I think this is good news for Gamers.. Why?

It's good to see Microsoft raising the bar, competition is what makes the game companies try harder... -So if more companies start using this then they will make better games for 360 and PS3.. instead of ugly ports..

-and it means better games which is always good no matter what you play on.. We all want, just really good games..

.____........___...____
.____||......||.......____||
||.........___||.......____||

digoutyoursoul84721d ago

well said young man, well said.

sobekflakmonkey4720d ago (Edited 4720d ago )

Agreed.

Competition pushes the industry, it's an extremely important part of the gaming industry itself.

xAlmostPro4721d ago

This is awesome news.. but and im not trolling when i say this it doesn't fix the disc space issue -_-

you can make it look as pretty as you want but without the storage it's gonna be either really short or on multiple discs.. MD' isn't that much of an issue but it can be annoying..

anyways im excited to see what they do with this :)

bozebo4721d ago (Edited 4721d ago )

True.
MD is an issue if the game needs to be open world though.

JsonHenry4721d ago

My HD5870 already did this I thought?

Liquid_Ocelot4721d ago

Great news!!
Can't hate on this, it's always great to see that we keep moving forward. Great news for our Xbox brothers indeed. Rejoice!

Brosy4721d ago

NathanExplosion I cant help your ignorance as well as any of the other sony fanboys on this site, all I can do is try to educate you. And I think thats a useless endeavor.

+ Show (8) more repliesLast reply 4720d ago
THC CELL4721d ago

U mean exclusives will look better on xbox that ps3, hm.............. Lol yea sure they will, sony will laugh there ass off at that one.. I garantee bf3 will be the worst in the consoles.

The Meerkat4721d ago

Can we all quote you on that one?

UltimateIdiot9114721d ago

I'll believe it when I see it until then it's just all mumble jumbo words.

WhiteLightning4721d ago (Edited 4721d ago )

Agreed...

We've been lied to before by Microsoft, I'm not falling for it again....."Theres hardcore games coming to Kinect", "Core gamers LOVE Kinect", "Core gamers are our main focus". Over and over again they say the same things and now they expect us to believe that they have done this for core gamers after yesterday in that article they said casual gamers were their main focus.

Not being fooled again

As you said....I'll beleive it when I see it.

kneon4721d ago

This isn't coming from Microsoft, it's from some graphics researchers. Microsoft had some involvement but they don't own it. The code is available under a BSD license which means anyone can use it.

So while it will benefit the XBox it may equally benefit PC, Wii U and even the PS3 as it's a more efficient way to implement MLAA.

UltimateIdiot9114721d ago

I do understand that it's coming from graphic researchers but again, there have been many researchers who claim many things but fail to come up with substantial results.

I don't doubt they are working on something of this sort but I don't know if it's as great as they say. It's dealing with graphics here and that requires us to look at it first. So while it may look good in their eyes, in reality, it could look meh.

MOTY4721d ago (Edited 4721d ago )

@ WhiteLightning

"Theres hardcore games coming to Kinect"

- Ryse - CORE
- Fable - CORE
- Child of Eden - CORE
- Haunt - CORE
- Star Wars - CORE
- Rise of Nightmares - CORE

Kinect implemented games

- Mass Effect 3
- Ghost Recon
- Halo CE Anniversary
- EA 2012 Sports Titles
- Forza 4

Doesn't look like MS lied.

"Core gamers LOVE Kinect"

I'm a core gamer and I love Kinect. Can't wait to play some of those listed core games as well as use my Kinect for games like ME3, Forza 4 and Ghost Recon.

MS didn't Lie again.

"Core gamers are our main focus"

XBOX 360 has a CORE library that far surpasses the Casual library. There are more games coming out each year on the XBOX360 that are core games than casual. If 3rd party support for Kinect games count as MS focusing on Casual, then 3rd party support for Core games also means that MS is focusing on Core as well.

Gears 3
Forza 4
The Whitcher 2
Halo CE Anniversary
CoD Timed exclusive DLC
The largest library of Indie and Arcade games

Seems to be a rather large focus. 1st and 3rd party support.

MS didn't lie again.

I fail to see where MS were lying.

I don't agree with you.

callahan094721d ago

@MOTY:
"- Ryse - CORE
- Fable - CORE
- Child of Eden - CORE
- Haunt - CORE
- Star Wars - CORE
- Rise of Nightmares - CORE "

So I take it that "CORE" to you is based entirely on theme?

fr0sty4721d ago (Edited 4721d ago )

um, half of those games are either on rails or only use kinect for non-gameplay purposes (forza 4's car view mode, ghost recon's weapon mod mode, neither are used while actually playing the game). then there's others that use nothing other than kinect's mic, which is a feature that is far from exclusive to kinect. all modern systems have a mic and can do voice recognition. hell, the n64 was doing voice recognition back in the day, so did dreamcast with seaman.

The only compelling use of kinect so far IN GAME that isn't another arcade on rails experience is forza's head tracking, but even GT5 had that.

4721d ago
bozebo4721d ago (Edited 4721d ago )

"there's massive lag"

^ this, is why there can be no core kinect games.

+ Show (4) more repliesLast reply 4721d ago
TimeSkipLuffy4721d ago

I don't care! Just wanna play good games. There is not that much difference between those two consoles anyway. It's not like MS has NES and PS has GameCube graphics.

Anon19744721d ago ShowReplies(1)
falout4721d ago

I agree..

This place with ppl like darkride always leave me scratching my head wonder if I got a ps3 knock off or something. They always make it seem as if the ps3 is leaps and abounds ahead of 360 graphics like if the ps3 is some super pc rig and the 360 is the original xbox.

Darkride cry all you want but every game you mentioned looks great be a gamer and stop with all this ms hat you spew on every 360 article. My goodness! You act as if ms raped your mom had you and never paid child support.

gamingdroid4721d ago (Edited 4721d ago )

I kind of agree with this. It's not like the PS3 is some graphical leap above anything else out there. In fact, the graphics is so similar to the Xbox 360 it is plain ridiculous. You want great looking games, go to PC and you will get full 1080p in all it's glory.

If you just want to game, then even the Wii will do!

pixelsword4721d ago

@ falout Darkride didn't say that any PS3 game looked like a high end PC rig...

A few other guys said it though, and I think I can trust the source...

http://www.gamespot.com/for...

starchild4721d ago

I completely agree with this.

I play on PC, PS3, and 360, and it's crazy how close the graphics are on PS3 and 360.

I have been playing the Uncharted 3 beta and I honestly think the Gears of War 3 beta looked a bit better. Overall, though, the best looking games on both consoles are at a similar level of graphics.

If you want a decent leap above that, you have to get a gaming PC.

falout4721d ago (Edited 4721d ago )

@pixlesword

He didn't say it out right in here but he sure as he'll acts like it is a high end pc rig in 99.9% of his posts.

+ Show (1) more replyLast reply 4721d ago
MASTER_RAIDEN4721d ago

AGREE! i first clicked on the article because i was wondering just what the hell MLAA was..then i see that it has a thing or two to do with graphics, and 160 comments from about 100 sweaty fanboys trying to downplay this achievement. get real guys..ps3s graphics are better than 360s. NOT by leaps n bounds, but its visuals are Superior in most ways. whatever upgrades the 360s visuals get due to MLAA will probably be very slight and more of the same. no need to get all defensive.

kudakadere4721d ago

If only they still put more investment into hardcore games as they used to.

Show all comments (222)
200°

Sony shares big new PS Plus stat, but not the one we want to see

PlayStation Plus has improved the split of PS4 and PS5 players on its priciest tiers, but Sony continues to hide total subscriber numbers.

Read Full Story >>
theloadout.com
mandf1d 6h ago

lol acting like it’s equivalent to ms numbers

Mr Logic1d 5h ago

Uh...They're definitely not equivalent.

"Microsoft’s Xbox Game Pass service now has 34 million subscribers."

"the total number of PS Plus subscribers across all tiers was 47.4 million"

darthv721d 5h ago (Edited 1d 5h ago )

That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN.

bloop1d 1h ago

That's not the "gotcha" you think it is Darth.

darthv721d ago

^^it's not supposed to be bloop.... it's just an interesting observation.

Einhander197223h ago

darthv72

"That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN."

Have you ever heard of a PC before? I hear they are pretty popular.

fr0sty17h ago

MS started lumping gold subscribers in with those GP numbers... keep in mind.

+ Show (2) more repliesLast reply 17h ago
shinoff21831d 4h ago (Edited 1d 4h ago )

What. Definitely more os plus subscribers but that makes sense due to actual console sales

Darth the difference between the bases are huge your right but you gotta think. Ps players buy more games, where as the Xbox base relies on gamepass for their gaming. So it makes perfect sense

darthv721d 4h ago (Edited 1d 4h ago )

What makes perfect sense though? You say PS players buy more games... so then logically there should be more PS+ subscribers given the increased number of online multiplayer games in the PS4 generation alone. The PS4 was the first time that + was required for online play much like Gold was for 360 users.

Keep in mind we are talking subscribers, not simply XB/PS users. I assume you meant to say offline single player games, which is most likely true as well. That gen also saw a significant increase in games with an online component comparted to the previous gen.

victorMaje1d 3h ago

I for one will be going back to essential at the next renewal. When I feel a game is good & right up my alley, I’ll check trusted reviews & just buy it.

jznrpg1d 2h ago (Edited 1d 2h ago )

I have the top tier until 2028 as they gave me a massive discount for all the years I had left but I’ll most likely go to essential as well. I buy my games but my kids do use the service occasionally. They do prefer to own their games as well since any game can leave the rental service at some point and they don’t like that idea. They mostly use it to demo games then ask me to buy games if they really like it.

RedDevils22h ago

For me, I will cancel it all together but unfortunately I still have it till 2030 lol

meganick1d 2h ago

I would like to see Sony add a fourth tier of PS Plus for people who just want to be able to play games online without any of the perks like monthly games, store discounts, or anything like that, and it should cost $20 annually, $30 maximum. There’s no way I’m paying $80 just to play games online. Even the original $60 fee was too much, and I would often wait for sales to re-up my subscription.

P_Bomb22h ago(Edited 22h ago)

Essential is too expensive, I agree. We’ve got one Essential and one Premium sub. Dropping the Premium when it expires.

gamerz19h ago

Just let my subscription lapse for the first time since 2010. Will sub again every now and then for a month or so to access my old ps+ games but for me it's the end of an era.

DivineHand12518h ago

Let those numbers continue to drop because it is now too expensive. $80 per year just to play online. I noticed they didn't offer any discounts on the subscription or controllers during this year's days of play for the first time in many years and they will feel it when people choose not to renew.

My subscription will lapse next month and it will stay that way until further notice.

KevtheDuff14h ago

There were savings on subs and controllers here in the UK? I bought a controller yesterday in the sale..
It would be weird if those deals were not in other territories too?

300°

Sony Says The PS5 Is Its “Most Profitable Generation To-Date"

During Sony’s recent business segment meeting and investor presentation regarding its game and network services, the PlayStation company revealed that PlayStation 5 is the company’s “most profitable generation to-date.”

It’s the top slide of the presentation, showing that in its first four years, the PS5 generation has already hit $106 billion in sales, having almost caught up to the PS4’s total $107 billion generated.

Operating income for the PS5 generation has also already surpassed that of the PS4, having now reached $10 billion.

ApocalypseShadow2d ago (Edited 2d ago )

I wouldn't doubt it. They released a high quality system. A lot of high quality games from themselves and their support of 3rd party developers and indies. They released many high quality remakes and remasters. They released a high quality GaaS game going against the naysayers thinking Sony would abandon single player games. And they most likely are profiting a lot more than PS1, PS2 PS4 and the loss leading PS3 that drained all their profits.

Now, I'll wait to see what's cooking tomorrow. But can you use some of those profits to better support your high quality VR headset? Because, by supporting it, you can sell more games and more systems and make more profits?

jznrpg2d ago (Edited 2d ago )

I want RPGs for PSVR2! Good ones of course

shinoff21832d ago

If it had some rpgs I would buy right fking now. It looks dope and alot of fun, but it's biggest game resident evil 4(maybe) I've got no interest in. I'm not a fan of racing games, even with that metro game coming i was never much into that series. Rpgs would be fantastic.

MrNinosan2d ago

Lemme know if ya wanna play some Zenith 🙌
Bought it at release, but haven't played it more than 1-2 hours but for sure on my "todo list".

Cacabunga2d ago

Normal when they released mostly cross gen games so far. That’s a lot of money saved..
We haven’t seen what PS5 can do yet. 4years in and PS4 games still look great to me. The gen leap isn’t quite there yet.

--Onilink--2d ago

The interesting metric for me is the $106billion in operating income/profit (not sales as mentioned in the article) reaching the same as the PS4 did with only half the consoles sold.

In particular because they all are supposed to be making the most per hardware sold after a few years when manufacturing costs are down.

So even putting inflation aside(and the higher console price), it is interesting that they could reach PS4 $ with just half the consoles sold.

Maybe there is more to the metric thats whats seen at face value, but they have clearly been making a lot more money than before on the software side (with also less games released I suppose, given its only been half the generation so far)

VersusDMC2d ago

The bulk of the money has to be coming from the 30% cut on all games and microtransactions. Especially on all the free to play juggernauts like genshin, apex, fortnight, etc.

--Onilink--2d ago (Edited 2d ago )

@Versus

They are definitely making a lot on that for sure (which the $70 price increase factors into as well), but its not like many of those games werent around for the PS4 too.

They might be counting the gen as a whole and not just PS5 itself (so extra profit from PC sales, whatever that may be)

PS+ price increase and different tiers probably amount to part of that too.

But in general, its still quite a surprising metric. Half the time, half the consoles sold, less first party games released so far and still already making more of a profit than last gen is quite something, and as mentioned, there is probably more to it that we dont know, after all, since we are talking about operating income, all the expenses they have also factor into it, so it is also possible that they have found ways to significantly reduce that + all the means of increased revenue that appear to be factoring into the equation

All in all, just an interesting situation from a business perspective

porkChop2d ago

It's for the whole generation, so it would likely be including PC. They also make much more profit on digital sales vs retail, and digital is far more prominent these days. The generation also started at the height of COVID when everyone was home, spending far more money on gaming/hobbies. It makes a lot of sense for this gen to be more profitable.

Abnor_Mal2d ago

This will surely shut up all the new trolling accounts trying to spread lies and non facts in other articles comment sections before this article is posted.

Hofstaderman2d ago (Edited 2d ago )

Obscurely, those trolls or troll will not show in these articles as the truth is contradictory to his or their orchard-sized daily dose of copium and hopium.

Tacoboto2d ago

Or... They're intentionally trolling you guys specifically. Because they know it upsets you so easily.

Name-dropping Orchard, after this many months? How long has it been and he's still in your thoughts?

Elda2d ago (Edited 2d ago )

I'm quite sure the individual is reading these positive comments downvoting & seething at the same time. Edit: It just downvoted my comment...lol!!

Hofstaderman2d ago

No I'm entertained by this individual. I love unhinged people, they are so interesting lol.

repsahj2d ago

Wow! I am super impressed that in just 4 years, ps5 already caught up to the PS4's. Congratulations.

JackBNimble2d ago

That happens when half of your games are cross platform. I'm still waiting to see what the ps5 is capable of, because they sure haven't pushed any limits.

And where are all these ps5 exclusive games?

sagapo2d ago

Not really surprised as Sony barely has any competition at the moment.

Show all comments (47)
150°

10 Biggest Xbox Mistakes of All Time (So Far)

The Xbox brand has done a lot of good over the years, but their various blunders are pretty wild to look back on in their magnitude.

Read Full Story >>
culturedvultures.com
piroh8d ago (Edited 8d ago )

Ironically number 9 can save them at this point (releasing games on multiple platforms)

ChasterMies7d ago

By “save them” you mean make more profit for Microsoft. Xbox will still be a dying hardware platform.

OtterX7d ago

You could add the naming scheme for the consoles, it just confuses customers. I know they wanted to avoid traditional numbering bc it would always be lower than their competitor, but this whole 360 then One then Series thing is confusing af. Imagine a Soccer Mom trying to figure this stuff out. I still mistakenly call the Series X the One from time to time on accident.

RNTody7d ago

Don't forget about the Xbox One, Xbox One X and Xbox Series X! Good luck to Soccer moms around the world.

S2Killinit7d ago (Edited 7d ago )

They did that on purpose to confuse and direct attention away from the generational numbering.

MS doesn’t like reminding people that they joined the industry after others had already been involved in gaming.

For instance, they called the xbox “360” to combat PlayStation “3” because they wanted to seem like “more” than “3”, so instead of xbox 2, they opted for xbox 360. Also this had the additional benefit of selling consoles to uninformed parents who might purchase a “360” instead of a “3” by mistake, or because they thought 360 was more than 3. Kind of a disingenuous move.

They have been continuing with their confusing naming patterns for pretty much the same reasons. Frankly, it fits with who and what they are as a brand.

FinalFantasyFanatic6d ago

I can understand their reasoning, but whoever came up with that naming scheme should be fired, bad naming schemes have killed consoles (I'm pretty sure it was the major reason for the downfall of the WiiU). They should have had unqiue names like Nintendo and Sega have had for their consoles, far less confusing for the consumer.

rob-GP3d ago

@FinalFantasyFanatic "They should have had unqiue names like Nintendo..."

lol, you mean:

NES, SNES
GameBoy, GameBoy Advanced, GameBoy Colour, GameBoy SP
DS, DSi, DSXL
3DS, 3DS XL, New 3DS, New 3DS XL
Wii, Wii U
Switch, Switch OLED

+ Show (1) more replyLast reply 3d ago
Cacabunga7d ago (Edited 7d ago )

Phil Spencer is the worst that has happened to Xbox.
They built a respectable brand up to Xbox one. Then this guy took over and things became a joke

Reaper22_7d ago

He still has his job. Something you can't say about Jim Ryan.

Cacabunga7d ago

Both bad execs. One is on job and one thankfully retired.

FinalFantasyFanatic6d ago (Edited 6d ago )

I didn't like either person, both people damaged their respective brands and produced worse outcomes, but Phil did save the Xbox brand from being retired by Microsoft. Although in hindsight, he should have just let it die, rather than languish in limbo like it is now.

Rainbowcookie5d ago

Yeah but the one that was "bad" didn't even affect sales.

bunt-custardly7d ago

Phil Spencer was also on the team back when 360 was around, alongside Shane Kim, Peter Moore etc. I think the damage that did the most harm was the Don Mattrick "Always Online" console (ahead of its time basically). They handed Sony and Nintendo a free-pass when that was revealed. It went downhill from there. Then the corporate machine went into full swing to try and recover. They have to a degree as a games company for the masses, and less so for the core gamer. Outside USA, the Xbox brand does not sell as well as Japanese based consoles (citation needed).

Cacabunga7d ago

Want a decision maker. The always online and TV plans was a disaster yes, but they caught up by announcing 1st party games that gamers actually kept the hype going.. until this moron took over and introduced the PC day one release.. e all know where that ended..

S2Killinit7d ago

I dont think they were ever a respectable brand, not since the beginning, when their goal was never to be involved and share in the gaming space. I think the OG xbox was an exception because MS as a brand was still getting its foot in and so the people behind that were people of the gaming industry.

FinalFantasyFanatic6d ago

The 360 was the brand in its prime though, everything went downhill towards the end of that generation. Its staple games like Halo, Forza and Gears are what kept the console relevant and afloat for so long.

MaximusPrime_7d ago

Really good video.

I remember the days with RRoD was big news on here, N4G.

Microsoft had it turbulence number of years.

Looking at the success of Sea of Thieves despite being 6 years old, time to release Halo, Forza horizon 4 & 5 on PS5. It'll help their revenue

shinoff21837d ago (Edited 7d ago )

2 of the 4 games they did already sold really well. So it's definitely going down. Idk about halo or forza but I feel those studios they've bought in the last 5 years, their coming

ChasterMies7d ago

I found this video painful to watch. Can someone list them out?

Top 10 for me from are:
1. 2013 reveal presentation
2. Bundling Kinect 2 with Xbox One
3. RRoD or why rushing to market with hardware is always a bad idea.
4. Buying studios only to close them.
5. Ads on the Home Screen
6. Letting Halo die.
7. Letting Geard of War die.
8. Every console name
9. Charging for Xbox Live on Xbox 360 when Sony let PS3 players play online for free.
10. Cancelling release of OG Xbox games after the Xbox 360 launched.

Show all comments (31)