700°

Sony attacks iPhone with new PSP campaign

"Marcus Dont' Play That" is the claim of Sonys new marketing campaign for the PSP and directly attacks iPhone and iPod touch gaming.

The full video add can be found after the jump.

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portablegaming5098d ago

I think the new campaign is kinda lame. If everything fails then just get personal...

GreenRingOfLife5098d ago ShowReplies(4)
deadreckoning6665098d ago (Edited 5098d ago )

Hmm...is this a new Sony? First we had KB dissing Kinect straight up(hilarious), now we have Marcus dissing the iphone lol. Personally, I like it..but I have a dark sense of humor so..

Still, comparing a full-fledged iphone game to a PSP game is flat out retarded. Of course PSP games will generally have better quality..thats expected. However, the thing is, iphone games trump PSP games on the price/value perspective. iphone games are MUCH cheaper than PSP games.

Also, most people love having an all-in-one device. Who wants to lug around a PSP AND an Iphone when they can just play touchscreen games, make phone calls, and surf the web on ONE slim device.

Srry, but until the PSP becomes much slimmer and incorporates touchscreen controls and phone support...it'll get slaughtered by the iphone. Even more so now because iphone games are getting better.

LMAO the vid @ 0:42 Hahahaha

@wages of sin- KB's cool with me and I think hes a great addition to Sony. I think Marcus ill make more people pick up PSPs but as soon as the Ipod touch 4g comes out...consumers will flock to that. This isn't even considering the fact that the 3DS ill be out relatively soon. IMO, Sony should give up on the current PSP hardware.

wages of sin5098d ago (Edited 5098d ago )

Isn't the issue; that really doesn't have anything to do with at all to be honest. I have a dark sense of humor but I find Kevin Butler annoying (not funny at all) and this Marcus kid reminds me of the Genesis guy back when I was a kid.

edit: I just watched the ad and all I will say is wow. Really Sony, really?

HolyOrangeCows5098d ago

I don't think that's it's the WORST campaign idea ever, but the execution is lacking.

mirroredderorrim5098d ago (Edited 5098d ago )

I've had an iphone for about almost 3 years now. Nowhere do I see "value" in their games. Castlevania: Symphony of the Night on the PSP>90-99% of the iphone games, imho.

That's just 1 game, right there, that has more value in it's first half (before Inverted Castle) than most iphone games together.

I just don't see what other people see when it comes to being optimistic about iphone gaming. Also, I don't like controlling games with a gyroscope, I like controllers.

Now, if we had a chance to rock a psp phone with two flat, but responsive nubs, tucked away underneath, with the ability to digitize our games and put'em on the phone or at least grab our games from PSN, unto the phone, I would be with that. I honestly don't think Apple had gaming in mind when they made the phone, tbh.

I think they see how viable the industry has become and are slowly, but surely jumping on the bandwagon, as they say.

BISHOP-BRASIL5098d ago

I don't see the meaning in doing so too... Is mobile gaming that big anyway? Serious question, I don't see much of my friends paying for any of it, I actually only play tetris when I'm out and there is REALLY nothing else to do, and it come bundled...

Maybe mirrored is about to something, maybe Sony plan on PSP2 with phone capabilities (I mean, why not, they pushed PS3 as the home center of entertainment, maybe they'll try to push PSP to be the same center on the go), hence they are going against the mobile gaming actual stage and will promote gaming dedicated machine where making calls is just a feature...

Anyway, I don't like it. It was funny when KB did it for one comercial, but E3 alone I felt it was pretty overdone... Yeah it was funny, but it's uncalled for. Sony should keep focus on their own services and products, there is a lot of them, no need to bash competition.

darthv725098d ago (Edited 5098d ago )

Big difference between KB and this kid. KB gets away being being funny taking little pot shots at things. This kid is flat out rude and knows he can do that because he can be.

I know both are just simple personas for the actors to portray but sony could have done better with someone less arrogant. Or have this kid portray a little less arrogance.

Does sony realize that this face for psp gaming has the potential to create a negative response? Nintendo doesnt need to resort to such tactics to sell systems and sony thinks if they are more in your face it will make a difference.

I already have my psp and go but wouldnt want this to be the face of portable gaming. It creates a bad impression as to who psp gamers should be. It is basically the understanding of white humor (kb) and black humor.

zaphod7775098d ago

I like him I think he might get some of the younger kids.

As far as value goes look at all of the PS1 games you can get for the PSP for around 10 bucks each you can't beat that.

+ Show (3) more repliesLast reply 5098d ago
dabri55098d ago

I don't like this kid. He makes me not want to play the PSP I already own. KB is funny. This kid just gets on my nerves.

deafwing5098d ago

... it's sends a mixed signal about psp owners

NYPunkster5098d ago

if he was a little bit more relax and not as bossy then it would be cool. He's just too aggressive and that's not his fault but the director.

EvilBlackCat5098d ago

yup ARROGANT Sony

Sony be very careful Apple is a Hardware/Software Company

By the way isnt that Hip Hop Gamer lost son?

Naaah!!! he can speak clearly

DaTruth5098d ago

Since it seems so difficult to make a game with decent controls on the PSP with only one analogue stick; controls on the Iphone must be a crapfest!

Hotel_Moscow5098d ago

maybe developers should create games using the controls the psp has instead of trying to make it so that you need 2 analog sticks

like metal gear solid peace walker

use analog stick to move triangle square cirle cross to look around r to fire l to throw grenades arrow buttons to go through inventory

its not the hardware its the developers

Imperator5098d ago

I really dislike this marketing campaign.. It's too annoying.

04soldier5098d ago

But Marcus needs to find his own identity. Kevin Butler has his snarky sarcasm in his ads. Which is why hes soo funny at its because hes a professional. Marcus needs to find out what he can do to make these new ads funny and memorable and stick with it...

MRHARDON5098d ago

CONFIRMED: SONY IS DEPORTING PEOPLE FROM AFRICA TO DO THERE ADS!

+ Show (7) more repliesLast reply 5097d ago
Miroque25098d ago

I didn't think they would start so early with the campaign the announced during E3. But well. It stinks... I always hated Burger King vs. McDonnalds...

Zyrando5098d ago

What?! Was so fun seeing Ronald McDonald going to BK :D

PoSTedUP5098d ago (Edited 5098d ago )

yeah selling 6.8 million and making it the 7th best selling PlayStation game of all time and all....

PoSTedUP5098d ago (Edited 5098d ago )

AND CRASH BANDICOOT taunting MARIO at Nintendo corp. XD

"hey mustache man, plumber boy, feeling like your days are numbered?" lol

@ nike below- yeah selling 6.8 million and making it the 7th best selling PlayStation game of all time and all....
the series fell down the drain after naughtydog stopped developing. but the franchise sold over 40million all together (thats after 16 titles though)

so the marketing did a lot of good for crash ; )

Nike5098d ago (Edited 5098d ago )

Yeah, we all know how that worked out for Crash in the end. :P

Edit@Shadow: Crash did that? FFVII, RE2, MGS, Twisted Metal and a shit ton of other classics would like to review that sales data.

Also, Crash went multi-platform when Naughty Dog sold his rights and not a single game since then could compete with Mario (yes, not even with Super Mario Sunshine - that's how low contemporary Crash titles were being rated).

Edit: Damn, Crash really did have a huge following in the Playstation days. However, seeing the full list, it's Gran Turismo, Final Fantasy VII and MGS that sold the most.

But I stand by my original point. He played a part, but no way did he single-handedly move PS1 units like Super Mario 64 did for N64, Super Mario Bros. did for the NES, New Super Mario Bros./Mario Galaxy did for Wii, etc.

Shadow Flare5098d ago (Edited 5098d ago )

Yeah, we know how that worked out. Crash helped push his console to sell over 100 million consoles, and it took 10 years for Mario to get his company back on its feet

Nike5098d ago ShowReplies(3)
Cryptech5098d ago

I thought the part about charging 3 bucks for a real game you could play with a real piece a paper and a trash can was pretty funny, cuz its true.

*swish* yes! See that was free. hahaha

Dir_en_grey5098d ago (Edited 5098d ago )

Sony needs to stop these negative campaigns against other companies. People enjoy different variety of stuff. If you are marketing to the people who own iPhone, it won't make them start liking your games just by simply dissing what they like already.
Many people probably own both anyway and never thought of the 2 devices as being competitors anyway.

This commercial also backfires when the PSP has a same type of game called WTF(Work Time Fun). It's packed w/ many mini-games that are incredibly simple and stupid just like the garbage game that they dissed in this commercial, but it turns out to be really fun to play when you do these simple chores over and over.

Anyway, my point is, negative campaigns are always dumb no matter which side is doing it, because while some might like it, there are also others who will be completely turned off by how low the company stands.

Jrome5098d ago

Apple does it...and it sure as hell works for them.

Cryptech5098d ago

I guess I dont read that much into it. I just think it was a funny joke, cuz it is. I think people on both sides take all this shit way to serious. Lighten up peeps!

btw, I had a psp for 5 years and played one game, God of War, to completion on it. Traded it in 3 days ago. Its a good system, but I just never used it. I also own ps3, xbox 360, but most of my fun is had on my L337 PC rig.

VileAndVicious5098d ago

Exactly!! Apple does it ALL THE DAMN TIME! so people please dont act like SONY is some evil arrogant company all of a sudden.

But what the kid said about paying 3 dollars for a game you can play for free was funny... and true. But I do think this kid is a lil TOO brash.

Darkfocus5098d ago

so that comment didn't really make sense since they showed baseball right after it.

Jrome5098d ago

Hey, why are you playing baseball on the psp? Go outside and play with yourse---wait what?

darx5098d ago (Edited 5098d ago )

They have 0 shot of taking over the iPhone. Especially if Verizon also supports the iPhone.

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200°

Sony shares big new PS Plus stat, but not the one we want to see

PlayStation Plus has improved the split of PS4 and PS5 players on its priciest tiers, but Sony continues to hide total subscriber numbers.

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mandf1d 4h ago

lol acting like it’s equivalent to ms numbers

Mr Logic1d 3h ago

Uh...They're definitely not equivalent.

"Microsoft’s Xbox Game Pass service now has 34 million subscribers."

"the total number of PS Plus subscribers across all tiers was 47.4 million"

darthv721d 3h ago (Edited 1d 3h ago )

That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN.

bloop23h ago

That's not the "gotcha" you think it is Darth.

darthv7223h ago

^^it's not supposed to be bloop.... it's just an interesting observation.

Einhander197221h ago

darthv72

"That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN."

Have you ever heard of a PC before? I hear they are pretty popular.

fr0sty15h ago

MS started lumping gold subscribers in with those GP numbers... keep in mind.

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shinoff21831d 2h ago (Edited 1d 2h ago )

What. Definitely more os plus subscribers but that makes sense due to actual console sales

Darth the difference between the bases are huge your right but you gotta think. Ps players buy more games, where as the Xbox base relies on gamepass for their gaming. So it makes perfect sense

darthv721d 2h ago (Edited 1d 2h ago )

What makes perfect sense though? You say PS players buy more games... so then logically there should be more PS+ subscribers given the increased number of online multiplayer games in the PS4 generation alone. The PS4 was the first time that + was required for online play much like Gold was for 360 users.

Keep in mind we are talking subscribers, not simply XB/PS users. I assume you meant to say offline single player games, which is most likely true as well. That gen also saw a significant increase in games with an online component comparted to the previous gen.

victorMaje1d 1h ago

I for one will be going back to essential at the next renewal. When I feel a game is good & right up my alley, I’ll check trusted reviews & just buy it.

jznrpg1d ago (Edited 1d ago )

I have the top tier until 2028 as they gave me a massive discount for all the years I had left but I’ll most likely go to essential as well. I buy my games but my kids do use the service occasionally. They do prefer to own their games as well since any game can leave the rental service at some point and they don’t like that idea. They mostly use it to demo games then ask me to buy games if they really like it.

RedDevils20h ago

For me, I will cancel it all together but unfortunately I still have it till 2030 lol

meganick1d ago

I would like to see Sony add a fourth tier of PS Plus for people who just want to be able to play games online without any of the perks like monthly games, store discounts, or anything like that, and it should cost $20 annually, $30 maximum. There’s no way I’m paying $80 just to play games online. Even the original $60 fee was too much, and I would often wait for sales to re-up my subscription.

P_Bomb20h ago(Edited 20h ago)

Essential is too expensive, I agree. We’ve got one Essential and one Premium sub. Dropping the Premium when it expires.

gamerz17h ago

Just let my subscription lapse for the first time since 2010. Will sub again every now and then for a month or so to access my old ps+ games but for me it's the end of an era.

DivineHand12516h ago

Let those numbers continue to drop because it is now too expensive. $80 per year just to play online. I noticed they didn't offer any discounts on the subscription or controllers during this year's days of play for the first time in many years and they will feel it when people choose not to renew.

My subscription will lapse next month and it will stay that way until further notice.

KevtheDuff13h ago

There were savings on subs and controllers here in the UK? I bought a controller yesterday in the sale..
It would be weird if those deals were not in other territories too?

300°

Sony Says The PS5 Is Its “Most Profitable Generation To-Date"

During Sony’s recent business segment meeting and investor presentation regarding its game and network services, the PlayStation company revealed that PlayStation 5 is the company’s “most profitable generation to-date.”

It’s the top slide of the presentation, showing that in its first four years, the PS5 generation has already hit $106 billion in sales, having almost caught up to the PS4’s total $107 billion generated.

Operating income for the PS5 generation has also already surpassed that of the PS4, having now reached $10 billion.

ApocalypseShadow2d ago (Edited 2d ago )

I wouldn't doubt it. They released a high quality system. A lot of high quality games from themselves and their support of 3rd party developers and indies. They released many high quality remakes and remasters. They released a high quality GaaS game going against the naysayers thinking Sony would abandon single player games. And they most likely are profiting a lot more than PS1, PS2 PS4 and the loss leading PS3 that drained all their profits.

Now, I'll wait to see what's cooking tomorrow. But can you use some of those profits to better support your high quality VR headset? Because, by supporting it, you can sell more games and more systems and make more profits?

jznrpg2d ago (Edited 2d ago )

I want RPGs for PSVR2! Good ones of course

shinoff21832d ago

If it had some rpgs I would buy right fking now. It looks dope and alot of fun, but it's biggest game resident evil 4(maybe) I've got no interest in. I'm not a fan of racing games, even with that metro game coming i was never much into that series. Rpgs would be fantastic.

MrNinosan2d ago

Lemme know if ya wanna play some Zenith 🙌
Bought it at release, but haven't played it more than 1-2 hours but for sure on my "todo list".

Cacabunga2d ago

Normal when they released mostly cross gen games so far. That’s a lot of money saved..
We haven’t seen what PS5 can do yet. 4years in and PS4 games still look great to me. The gen leap isn’t quite there yet.

--Onilink--2d ago

The interesting metric for me is the $106billion in operating income/profit (not sales as mentioned in the article) reaching the same as the PS4 did with only half the consoles sold.

In particular because they all are supposed to be making the most per hardware sold after a few years when manufacturing costs are down.

So even putting inflation aside(and the higher console price), it is interesting that they could reach PS4 $ with just half the consoles sold.

Maybe there is more to the metric thats whats seen at face value, but they have clearly been making a lot more money than before on the software side (with also less games released I suppose, given its only been half the generation so far)

VersusDMC2d ago

The bulk of the money has to be coming from the 30% cut on all games and microtransactions. Especially on all the free to play juggernauts like genshin, apex, fortnight, etc.

--Onilink--2d ago (Edited 2d ago )

@Versus

They are definitely making a lot on that for sure (which the $70 price increase factors into as well), but its not like many of those games werent around for the PS4 too.

They might be counting the gen as a whole and not just PS5 itself (so extra profit from PC sales, whatever that may be)

PS+ price increase and different tiers probably amount to part of that too.

But in general, its still quite a surprising metric. Half the time, half the consoles sold, less first party games released so far and still already making more of a profit than last gen is quite something, and as mentioned, there is probably more to it that we dont know, after all, since we are talking about operating income, all the expenses they have also factor into it, so it is also possible that they have found ways to significantly reduce that + all the means of increased revenue that appear to be factoring into the equation

All in all, just an interesting situation from a business perspective

porkChop2d ago

It's for the whole generation, so it would likely be including PC. They also make much more profit on digital sales vs retail, and digital is far more prominent these days. The generation also started at the height of COVID when everyone was home, spending far more money on gaming/hobbies. It makes a lot of sense for this gen to be more profitable.

Abnor_Mal2d ago

This will surely shut up all the new trolling accounts trying to spread lies and non facts in other articles comment sections before this article is posted.

Hofstaderman2d ago (Edited 2d ago )

Obscurely, those trolls or troll will not show in these articles as the truth is contradictory to his or their orchard-sized daily dose of copium and hopium.

Tacoboto2d ago

Or... They're intentionally trolling you guys specifically. Because they know it upsets you so easily.

Name-dropping Orchard, after this many months? How long has it been and he's still in your thoughts?

Elda2d ago (Edited 2d ago )

I'm quite sure the individual is reading these positive comments downvoting & seething at the same time. Edit: It just downvoted my comment...lol!!

Hofstaderman2d ago

No I'm entertained by this individual. I love unhinged people, they are so interesting lol.

repsahj2d ago

Wow! I am super impressed that in just 4 years, ps5 already caught up to the PS4's. Congratulations.

JackBNimble1d 22h ago

That happens when half of your games are cross platform. I'm still waiting to see what the ps5 is capable of, because they sure haven't pushed any limits.

And where are all these ps5 exclusive games?

sagapo2d ago

Not really surprised as Sony barely has any competition at the moment.

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150°

Sony CEO says although AI "has been used for creation," it's "not a substitute for human creativity"

"AI is not a substitute for human creativity. We position it as a technology that supports creativity. Creativity resides in people. We will continue to contribute to people's creativity through technology," the CEO said.

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1nsomniac9d ago (Edited 9d ago )

...not yet but 100% within the next 10 years!

..Then Sony will use it like the drop of a hat. They're no different to the others.

isarai9d ago (Edited 9d ago )

They used to be 😞 sure it was always a business, and money's always the priority, but they used to have a very strong stance on supporting artists and creativity. "Dont f#@k with the artist" was a phrase they touted a few times back in the ps1-ps3 era, a philosophy carried over from their music branch PlayStation was created from. It's not COMPLETELY gone, but it's barely there compared to what it was back then, i just want them to return to that.

Eonjay8d ago (Edited 8d ago )

I am highly encouraged by their statement about human creativity. "Dont f#@k with the artist" is exactly what they are saying. But at the same time, I don't think people understand that Sony is a corporation. If they don't realize growth, they don't get to exist. When you say 'Sony', you are talking about a bunch of investors. To speak about them any other way is a illogical and incorrect. They haven't changed. They have been a group of investors since they became a public business.

isarai8d ago

Ugh, i really wish people would stop gambling people's livelihoods by turning a project/game into their political soapbox. Im all for statements and having your own opinion, but there's more people working on this than just druckman, ham fisting your political beliefs onto just seems inconsiderate for everyone elses job security when it can result in a failure due to people avoiding it for that reason.

I play games for escape, im so tired of nearly every AAA game blatantly dragging real world issues to shove in my face when I'm trying to take a break from it all. They don't even bother to be subtle about it, quite the opposite, it's blasted and force fed to you and it's just getting exhausting

Einhander19728d ago

People are taking a whole interview and cutting it down to clips that make him look bad and take what he actually was saying out of context. For example he also said things like this AI has "ethical issues we need to address"

-Foxtrot8d ago

@Einhander

Why defend him at this point?

It’s not taking things out of context, he said what he said.

Old ND would never talk about soulless AI taking over so many creative things they are well known for. The whole “ethical issues” is just a good PR spin people who push this crap fall back on to make their statements not seem as bad. So many AI lovers do this.

AI has no place is so many creative based things.

Einhander19728d ago

Well yeah, because everyone else is using it so they need to stay competitive. It's the same as paid online, they didn't want to go that route but their competition was making so much money they needed to add paid online just to keep up.

RaiderNation8d ago (Edited 8d ago )

AI will never replace humans in game development in terms of conceptualizing new games. Humans still need to come up with the ideas and what they want to implement. However much of the day to day menial coding could be AI driven to reduce production time and team size. I could also see AI being used for bug testing/optimization that could lead to better quality games at launch. I'm actually very optimistic about how AI can positively impact game development.

+ Show (1) more replyLast reply 8d ago
XiNatsuDragnel9d ago

Good statement but hopefully this holds up

NotoriousWhiz8d ago

People that aren't software developers just don't understand the benefits of AI. People who's only exposure to A.I is the Terminator movie and other related sci fi films won't understand the benefits it provides.

It's not about replacing human labor. It's about making human labor easier.

Many years ago, I had laser eye surgery done. It was performed by a robot. The doctor took my measurements and calibrated the machine to make sure it would do what needed be done. And then the robot corrected my vision in 10 seconds.

15 years later and I still have 20/20 vision.

Eonjay8d ago

AI in and of itself is not a 'bad'. Money is bad. Money is evil, and corporations will do whatever they can to get more of it. They will find ways to implement AI to replace as may jobs as possible. This isn't even up for debate. It is the charge of the corporation to maximize returns for the investors. They have no choice. I'm a developer and I know that my job will absolutely be replaced. Therefore, I have decided to become an AI dev. AI has a lot of potential to help us solve problem on a scale most can't even imagine. The issue, as ever is that our monetary system only ever allows us to focus on greed and fiscal growth.

But I am a pragmatist. Perhaps an AI model can be built to help protect us from our most dangerous instincts and habits. And perhaps Congress can pass laws to protect us from people who would use AI to manipulate and control us (spoiler: they wont).

RaiderNation7d ago (Edited 7d ago )

Progress is inevitable. Nobody driving cars today is complaining that the horse and buggy is no longer around. Yes, some jobs will be lost but guess what? With innovation comes new job opportunities. It's how the cycle of the job market works.