150°

How Can EA Win Back Gamers in 2018 and Beyond?

EA is in a bad spot in the eyes of most gamers. Both hardcore and casual fans have become fatigued by their franchises and their greed. But is 2018 the year they can turn it around?

To say that EA has a bad image with players right now would be an understatement. After a year where they ruined franchises like Need for Speed, Star Wars: Battlefront, and Mass Effect, franchises that should be able to sell themselves, and yet underperformed in the market of what was otherwise a stellar year for many other publishers and developers. EA has garnered a lot of criticism over the past several years, and almost every piece of it is deserved, and with their image amongst gamers in a decline, many people might be wondering if EA can bounce back from their blunders in 2018. The answer to that is a strong maybe, but only if they can do a couple of key things in the next year.

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gaminginstincts.com
winter_hill2315d ago

They can't and they won't. They will always be a rotten company. F*** EA.

Smitty20202314d ago

When I read the headline I thought NEVER 😂😂

Brian76554922315d ago (Edited 2315d ago )

Easy. Make decent games and give players a full experience without the introduction of microtransactions unless they are just cosmetic. No more pay to win or grinding, that has to go first and foremost. If dlc is coming then make it something extra like Horizon or Witcher III, not something that was held back.

With sports games like Madden which only get marginal updates per year, charge less. Make them $40 not $60.

_-EDMIX-_2314d ago

"make it something extra like Horizon or Witcher III, not something that was held back"

I mean you could only really ask for the quality to be near the level of those games I'm not sure you could ask for the validity of "where the content came from" because I don't even think of you know yourself if that content was held back from Witcher 3 or Horizon and I'm not even sure why that would matter in the first place.

For the most part that is irrelevant to most gamers and the company could choose to do with their content as they feel just. So to be honest there's no real way for a company to really prove that the content they're giving to you post large was always made for post-launch and not taken from the main game.

Also understand that I've never even heard somebody decide to not buy a game because of such a reason especially if you consider how impossible it is to even prove.

UCForce2315d ago

EA will never learn. I can say the same thing to Activision. They are both disgusting.

strayanalog2315d ago

You are giving them far too much credit by making it sound like this happened all at once. In my opinion, EA has been on a downward spiral since, at least, 2005.
This cycle of a topic about making them better is probably eleven years old now, so welcome to the thunderdome.

EA needs to give more creative freedom to their developers, stop marginalizing players, and start thinking with their gut as opposed to the checkbook.
‎Not sure about anyone else these days, but if these three things were to happen I would consider coming back. 

Clearly, we've all got an idea about what Electronic "Arts" should do, whether it is going bankrupt or just making finished products, but they aren't going to do anything until we stop buying and start speaking up.
The community may be mainstream now, but our numbers of the ones who care are larger. You want a better company? Prove it.

staticall2313d ago

I completely agree with your points, except i think 2005 was good for EA, game-wise
I made a little list of games they published that i enjoyed (based on wikipedia's article, all the games EA published):

2005 - Battlefield 2, Black and White 2, Burnout: Revenge, Need for Speed: Most Wanted (26 games released)
2006 - Black, Need for Speed: Carbon, The Lord of the Rings: The Battle for Middle-earth II (not great, but enjoyable, IMO) (20 games released)
2007 - Command & Conquer 3: Tiberium Wars, Crysis, Hellgate: London, The Simpsons Game, skate. (18 games released)
2008 - Army of Two, Battlefield Bad Company, Burnout Paradise, Command & Conquer: Red Alert 3, Dead Space, Mass Effect, Mirror's Edge, Spore (20 games released)
2009 - BattleForge (not great, but i spent around 20 hours in it), Brütal Legend, Dragon Age: Origins, The Saboteur, Skate 2 (20 games released)
2010 - Battlefield Bad Company 2, Dante's Inferno, Mass Effect 2, Skate 3 (20 games released)
2011 - Alice: Madness Returns, Battlefield 3, Bulletstorm, Crysis 2, Dead Space 2, Shadows of the Damned (18 games released)
2012 - Kingdoms of Amalur: Reckoning, Mass Effect 3, Syndicate (16 games released)
2013 - Battlefield 4, Crysis 3, Dead Space 3, Fuse (13 games released) <-- Here's when Andrew Wilson became CEO
2014 - Dragon Age: Inquisition, Titanfall (7 games released)
2015 - [Nothing interesting] unless you count Battlefield Hardline, Star Wars Battlefront (7 games released)
2016 - Battlefield 1, Mirror's Edge Catalyst, Titanfall 2 (9 games released)
2017 - [Nothing interesting] unless you count Mass Effect: Andromeda, Star Wars Battlefront 2 (6 games released)

I think they started to move downhill since 2012-2013, before that every year the had at least one great game.

P. S.: I didn't include sports games, because i do not play them, so have no opinion about them. For total count of games, i only count unique releases (for instance, if same game released on 10 platforms, i'll count it as 1), i didn't count mobile games and addons

munchmiller2314d ago

Let's see here. We have about 35 years of EA to look back on.

They were a genuinely good and well likely game developer and publisher for about 10 of those years, as they were trying to build themselves up. That leaves about 25 years now, of them getting progressively worse, and worse, and worse.

So, I'm inclined to say, no, they will not "Win Back Gamers in 2018", nor any other year in the foreseeable future. I also genuinely hope to see this company tank and be driven straight into the dirt. Yes, sounds harsh, no more harsh than what EA continues to do to people's wallets by exploiting them in a manner that really, should be illegal. This is the world we live in though.

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50°

HexGaming Launches Kickstarter Campaign for Hex Phantom

Custom Controller Company HexGaming launched a Kickstarter campaign for their latest pro controller, Hex Phantom. - IS

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infinitestart.com
90°

Every PlayStation Studios game available now on Windows PC

Windows Central writes: "Many PlayStation Studios games that are ported to PC get dedicated PS5 DualSense support, which allows users to experience haptic feedback and adaptive trigger support without actually having to own a PS5.

According to Hermen Hulst, head of PlayStation Studios, it's still the company's intent to launch the bigger single-player games on PS5 first, before later bringing the games to PC. This might not be the case for multiplayer games however, which are considered okay to launch simultaneously on console and PC."

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windowscentral.com
ocelot0716h ago

My guess is after god of war. Probably last of us 2 that's a almost 4 year old game now and by the time it's released on pc it will be more than 4 years old or close to 5.

Elda10h ago

Every old Playstation game that is now on PC.

shinoff218346m ago

Right. I definitely see what a headlined from a website named windows central was trying to do though. It's cute little wordplay to help out the green box

XiNatsuDragnel8h ago

Good at least they can sell hardware

220°

Former Activision studio Toys for Bob partners with Xbox to publish its first game as an indie

Former Activision studio Toys for Bob partners with Xbox to publish its first game as an indie. This is something of a homecoming, as Microsoft owns Activision.

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engadget.com
Obscure_Observer1d 2h ago

Very very early in development. Still, fantastic news!

Let´s GO!!!

Lightning771d ago

I guess.

How come they didnt either let them go or sell Tango and others to another publisher? Not saying Ubisoft, EA would be any better. (Capcome would of treated them right )

At least it wouldn't be MS of all ppl destroying them.

MS really should let go Tango go like they did TFB here.

darthv721d ago (Edited 1d ago )

one was under Bethesda (Tango) the other under Activision (TFB). Clearly each one handled the separations of their subordinates differently.

Obscure_Observer23h ago(Edited 23h ago)

"How come they didnt either let them go or sell Tango and others to another publisher? Not saying Ubisoft, EA would be any better. (Capcome would of treated them right )"

Perhaps because Zenimax and ABK handles such matters differently based on their own internal policies as "independent" publishers.

Whoever, chances are it´s simply because MS didn´t wanted Tango or Austin to be acquired by competitors and develop new bangers for them, giving MS a bad rep in a possible future. Which could also be the reason why they ensured an exclusive partnership with TFB and its new game, before anyone else.

Sad and disgusting. But it is what it is.

Lightning7720h ago(Edited 20h ago)

"Whoever, chances are it´s simply because MS didn´t wanted Tango or Austin to be acquired by competitors and develop new bangers for them, giving MS a bad rep in a possible future."

MS has a bad rep now because those studios are no more. I rather them sell the studio continue to make multiplatform releases, while MS continues to focus on whatever they're doing. If they didn't want Tango around they should separated from them or sell them to, like they did TFB.

It's inexcusable, they have options on how to handle studios they don't want anymore with killing jobs. Not just MS but the rest of the industry also.

Sad and disgusting sure how many will get shut down next year or this year even?

I don't trust MS decisions and motivations at this point. You have to admit they make one dumb move after another.

Obscure_Observer12h ago(Edited 12h ago)

"MS has a bad rep now because those studios are no more. I rather them sell the studio continue to make multiplatform releases, while MS continues to focus on whatever they're doing. If they didn't want Tango around they should separated from them or sell them to, like they did TFB."

Imo, MS separated from TFB because they didn´t had a game associated with Xbox yet, unlike Tango.

"I don't trust MS decisions and motivations at this point. You have to admit they make one dumb move after another."

Fair enough. It was indeed an epic dumb move from them to close Tango.

Still, all to be forgotten, like always have. This is not the first time a big publisher shuts down a beloved and/or successful studio out of nowhere and certainly won´t be the last. Do you remember Lionhead? Do you remember Evolution Studios? Yeah... both were beloved studios and yet, those companies kill those studios in q blink of an eye and got away with it.

anast10h ago(Edited 10h ago)

The studio boss made some money from this transaction. Once the game releases, the studio will get chopped up.

-Foxtrot1d 2h ago

Manages to buy their freedom especially after all the shit Microsoft has been doing with its studios lately

...

Goes right back to them as partners.

Okaaaaaay...

darthv721d ago

Id venture a guess that TFB working directly with MS was a better outcome than working through Activision to get to MS.

VersusDMC22h ago

From the article...

"Toys for Bob spun out as an indie back in February after Microsoft instituted sweeping layoffs that impacted 86 employees, which was more than half of the staff"

I doubt those 86 employees enjoyed the Microsoft experience over Activisions.

Inverno22h ago

MS shuts down studios because of lack of resources and then helps these guys by giving em resources. Also MS is what forced them to buy their freedom in the first place? What kind of logic 😂

Chevalier19h ago

The best thing is that the company that is worth $3 trillion and owns the company instead of Xbox lacks resources. How the hell does a company worth $3 trillion making a measly $70 billion purchase they 'can't' support. Lol

BlindMango1h ago

The reason they would need to "partner with Microsoft" is simply to make a game that's part of a franchise that Microsoft owns. Meaning they're probably going to make a new Spyro game - they're still an independent studio, but are making a game in a franchise that Microsoft owns. It's kind of like Remedy partnering with Rockstar to be able to make the Max Payne remakes.

shinoff218343m ago

It was probably the deal to get released from Ms

+ Show (2) more repliesLast reply 43m ago
Sciurus_vulgaris1d ago (Edited 1d ago )

Xbox’s gaming division seems to still function as 3 semi-autonomous sub-divisions, Xbox Studios, Bethesda and ABK. The three main sub-divisions can seemingly shut down or build studios and set up partnerships independently. This would explain why Bethesda can recently shutdown studios, while ABK spins off one studio, while building a new one. Plus, Toys for Bob could be spun off by ABK, only to immediately re-partner with Microsoft.

Chevalier18h ago

That's absolutely 💯 BS. Any sane 'autonomous' company would NOT put their games on Gamepass day 1 like COD will lose probably billions.

Also they're all under Xbox game studios so any autonomy is an illusion.

PhillyDonJawn6h ago

No, I'm sure MS can and does step in when they want something done specifically but I'm also sure they let them also work independently

shinoff218341m ago

I highly highly doubt this. Ms controls all. The guys aren't gonna be allowed to just shut something down like that without approval. No way

Elda19h ago

Either a kiddie game or something uninteresting.

Obscure_Observer12h ago

Don´t worry. You won´t be playing it anyway since their next game will possible be a next gen Xbox console game.

PhillyDonJawn6h ago

Right probably something like astrobot

romulus236h ago

Nah he said "uninteresting", lots of people are interested in Astro Bot.

Elda4h ago

Never Astro Bot. Astro Bot looks better than any exclusive released on XB this entire generation & believe there hasn't been much.

Asplundh3h ago

Crash 4 was good, so I'm hopeful.

PhillyDonJawn2h ago

Hey you said that about SOT and looks like many ppl on PS is playing it. You also found bugsnax interesting ffs your opinion hold no weight lol.

Elda1h ago(Edited 1h ago)

Bugsnax is BS, tried it & quickly deleted it. It's a game that fits right on Gamepass. PS5 owners that are probably playing the boring SOT you could count on one hand. LMAO!!...don't try to come for me.

+ Show (1) more replyLast reply 1h ago
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