1000°

PlayStation getting ready to unleash its power

Jim Ryan, the CEO and president of SCEE discusses Sony' keynote, the Vita's performance, and why the PS3 is just getting started.

How does he feel the gaming public reacted to Sony's keynote? How does he think the Vita is faring? And why has Sony fallen silent on the topic of 3D?

Read Full Story >>
videogamer.com
Sharingan_no_Kakashi4358d ago (Edited 4358d ago )

Someones been watching too much DBZ.

But the graphics shown by Sony's first party at E3 was pretty stellar.

And did he say they were planning to sell 30million ps3's this fiscal year?

DiRtY4358d ago

Hahahah no way. PS3 is on its way out, just like the whole generation.

30 million pieces of Playstation hardware. PS2 + PSP + PS Vita + PS3.

Amazingmrbrock4358d ago

Last in last out man.

It's actually a pretty reachable goal if they drop the ps3's price. One more drop and the ps3 hits the spot where the ps2 did most of it's sales.

sly-Famous4358d ago

I remember people saying that same thing six years ago about a little console I like to call the PS2, well six years later and it is still going, two years past the predicted 10 year cycle. Sorry bud, but the PS3 is still going to be around for some time.

nukeitall4358d ago (Edited 4358d ago )

Sorry Sony, but "unleashing the power" of PS3/PSN after 6-years is a little too late. It is 6-year old technology and it shows!

The latest firmware update didn't exactly unleash anything other than a few minor bug fixes and enabled a few insignificant features.

killerhog4358d ago

Just like the ps2 the ps3 will continue to sell long after the generation is over. The psp is still selling after the vitas release.

DiRtY4358d ago

23 disagrees for what exactly?

The fact that a console is aging after 6 years on the market? PS4 is on its way, just like Xbox 3. Don't let you tell different.

And yes, the number is for all PS branded hardware-products.

"The company estimates that, for the current fiscal year, it will sell around 16.0 million PlayStation 3 and PlayStation 2 hardware units combined, and 16.0 million PS Vita and PSP hardware units combined, while the company estimates software sales figures for each console will be approximately the same as the year just gone."

source: SONY!

http://www.gamasutra.com/vi...

fanboys these days... Knowing things better than the company they are cheering for. Awesome N4G, just Awesome.

Kurylo3d4358d ago

bubbles up for dirty. Well said.

Tommykrem4358d ago

I don't mean to burst anyone's bubble, but selling 30 million PS3s in one year is not a reachable goal. On point, has any console ever made ever sold 30 million in a year? I don't think so.

Having said that, I still think the PS3 has plenty of sales potential. Just not 30 million in a year.

Trebius514358d ago

@nukital

"Sorry Sony, but "unleashing the power" of PS3/PSN after 6-years is a little too late. It is 6-year old technology and it shows! "

How exactly does the old technology "show"? i mean...the 1st party exclusives look miles better than anything the competition produces aside from high end PCs...so does that mean 360 have last gen tech?

Makes no sense that theyre 6 years late to show the ps3 tech, when theyve BROUGHT it, and 360 still hasnt.

starchild4358d ago

Huh? Don't get carried away. Halo 4 and Gears of War 3 look right up there with the better PS3 exclusives. There isn't a difference worth talking about. The PC will give you a real jump in graphics, not that sort of hair-splitting crap you console fanboys argue over.

MaxXAttaxX4358d ago (Edited 4358d ago )

@nukeitall

The PS3 HAS BEEN unleashing its power throughout the years. Have you been living in a cave or something? How is it too late? you troll.
Its power hasn't run out. It still has MORE power to unleashing.
The Last of Us, GOW:A and Beyond don't look like 6 year old tech. In fact, I haven't seen many other games that look like either one of those.

greenlantern28144358d ago

dirty i think most people are disagreeing with your ps3 is on its way out comment. and the fact is sony will keep the ps3 going long after the wii and 360. just like they did with the ps2. but you are right they wont sell 30 million ps3 this fiscal year. but they will sell 30million more

DA_SHREDDER4358d ago

Ill tell u what brother. It dont matter if next gen comes out tommorow. The ps3 will eventually hit the $150 to $200 mark . When it does it will be the next ps2, selling way more than they even anticipated

joab7774357d ago (Edited 4357d ago )

I tend to agree with you and I get really scared when I hear this because I really want there to b a ps4 to buy when the Xbox 720 releases because I can't hold back or wait and may not be able to afford both at the same time.

That being said, this Gen is different. I am sure Sony is planning on trying to make this Gen last beyond next Gen. It is a very slippery slope though because next Gen launch titles must be strong. But, it is still an entertainment powerhouse that most people will keep and throw on another tv. If it can manage to get stronger and stronger before 2014, it will weigh heavily on the minds of ppl choosing next Gen. That, and if they can sell 30-50 million consoles in two years, it will help them financially and make then stronger going forward. Also, it doesn't hurt to have established really strong ips going forward. Gamers will be clamoring to get their hands on the ps4.

But, as history has shown, it doesn't matter how strong ur console or games are (ps2, gow2 & ff12) if u let Xbox get the jump again. It's a risk Xbox had to take to gain marketshare and a missed opportunity for Nintendo with the wiiU this time around. With PC's already well ahead (& not two cycles ahead due to lack of tech, ie. next Gen engines etc), and Microsoft releasing smartglass, windows 8 and the surface, Sony must be very smart this time. I understand their financial woes (bankruptcy may actually help them alot), and their desire to maximize this Gen, but they must tread lightly. Maybe this strategy and Microsoft's lack of IPs right now may work out, but it may be a trap. Just don't release the ps4 a year after Xbox 720 & expect me to wait. Do not bank on the fact that people would rather play great existing titles on ps3 rather than fork over money for next Gen. I have already held off on updating my pc to c new console specs and price. They may get a glance of our next Gen fervor when the wiiU releases. If it does well, abandon all strategy and release the ps4 as soon as possible.

JONESY64357d ago

Can the PS3 run native 1080p with 60 fps and play games like uncharted and the last of us?

hmmmm well call me back when it can.

+ Show (12) more repliesLast reply 4357d ago
nukeitall4358d ago

I think Sony had a 15 million target last year for the PS3 and missed it even after a price drop.

So I'm pretty sure, he didn't mean 30 million for PS3, but for Playstation branded stuff overall including PS2, PS3 and PS Vita. Still a pretty tall order though.

BlackTar1874358d ago

did ps3 have a price drop last year?

Serious question i thought it was the year before

nukeitall4358d ago (Edited 4358d ago )

@BlackTar187:

Don't know why anyone would give you a disagree. It's a question, not an opinion or anything to disagree over.

PS3 had a $100 price cut in Aug 2009 and then another $50 price cut in Aug of 2011 in the US.

The Xbox 360 has held it's price steady since roughly the end of 2008. Like Sony though, MS have added value to the console by upgrading hard drives and etc.

It's still amazing to see Xbox 360 still sell like hotcakes after 3-4 years of keeping the same price. Even more remarkable that it is competing with a $250 PS3! o_0

Then again, it is amazing how Apple can sell craploads of iPads. More than MS and Sony can sell Xbox 360 and PS3's combined! 0_o

edit to other posts:

How does it show? Ever looked at a PC game? Even a weak PC these days will outdo an Xbox 360 or PS3 any day. My laptop probably puts out better graphics than any of the consoles just to put it to perspective.

The amount of RAM in my console is less than on my smart phone for God's sake!

I think we are way beyond in NEED of a new console generation, that isn't crippled like the Wii U.

Mustang300C20124358d ago

Actually Sony was taking features out of the system including when the Slim launched. The 360 actually has kept the features it originally has had including new ones since HDMI was included.

forevercloud30004358d ago

@Nukeitall

I think you might be mistaken. You make it sound like Xbox360 never slashed price while PS3 was when in fact, PS3 has only done about 3 price drops/remodels/bundle packs and 360 has done about a dozen pricedrops/dif bundle packaging.

360 has remained about $50 less than PS3 every step of the way except in 2010 I believe where The PS3 and 360 were the same price for a while(with PS3 handedly outselling it).

Even now the cheapest Brand New 360 from Gamestop is 175 with 20GB HardDrive. PS3 is $249 w/ 160GB.

Mind you, this is US i am speaking of. Unsure about everywhere else.

BlackTar1874358d ago

Cool thanks yea i had no idea since i didn't buy one last year.

Thanks for the answer.

MaxXAttaxX4358d ago (Edited 4358d ago )

Xbox 360 had several price drops as well.
I remember PS3 having three price drops, but not one last year.

Phones and PCs are built for multitasking. Consoles don't need as much RAM.
The PS Vita has less RAM than smartphones today, but it outputs better graphics because it's a dedicated gaming system built for games. Same thing with consoles like PS3. Your phone can't play games like The Last of Us.
So that RAM argument was rather pointless. Especially when systems like the Wii succeed.

Try harder next time you want to put down the PS3.

nukeitall4358d ago (Edited 4358d ago )

@NathanExplosion & forevercloud3000:

No price cut last year?

A google search would do you both some good!

http://www.tomsguide.com/us...

Sony has had too price cuts since 2009 and MS has had none. How do you think the lowest Xbox 360 model is within $50 of the PS3 that started off at $500-600?

What is surprising to me, is the fact that Sony supposedly has the best value around dropping prices while MS kept it steady, yet they are neck in neck despite the strength in Japan.

It is what it is, no need to put down anything.

@forevercloud3000:

"Even now the cheapest Brand New 360 from Gamestop is 175 with 20GB HardDrive. PS3 is $249 w/ 160GB."

The cheapest Xbox 360 is $199 with 4GB on-board memory. There is no 20GB model anymore and must be of old batch they are clearancing. It is not official pricing nor restocked.

With the close pricing, the blu-ray drive, the included hard drive and free online play, you would think the PS3 would be far better deal at only $50 more. Heck, the cheapest Xbox 360 with a XBL Gold membership cost more than the PS3!

Trebius514358d ago

@nuke

You try too hard man ... and youre regurgitating nonsense...a google search or two would do you good as well, because your arguments are 1 sided,and to anyone that knows what theyre talking about, you look silly.

What has sony done to you that makes you try so hard to spread lies and fudd? i dont get it ...

+ Show (5) more repliesLast reply 4358d ago
Persistantthug4358d ago

Obviously you're mistaken......thankfully.

Trebius514358d ago

He seems to be working very hard to discredit the ps3 ... it's almost cute.

Dont see why people cant just play games and enjoy them ... instead of acting like their console of choice is the only one.

Just support gaming in general, Microsoft wont give you any free games for waving their flag. PS3 on the other hand gives you tons of free full retail games for joining PS+ ....

Just saying .................

Kurt Russell4357d ago

They're not free though... outside of getting "free" games what other incentive is there to pay for PS+ And it be worth it when you can already can play online completely free?... Very little I imagine.

You pay for those games, you pay a subscription.

chriski3334358d ago Show
Nimblest-Assassin4358d ago

UNLIMITED POWAAAAAAAAAAAAAAAAAAAAAAAAA!

sorry, but I just had to

http://www.youtube.com/watc...

andibandit4357d ago

FINALLY UNLEASH SUPERCOMPUTER, UNLEASH ALL THE SPU's!!!!!!!

50Terabytespersec4357d ago (Edited 4357d ago )

For the past 6 months the only good news i have heard is God Of War Ascension, and from then on it is bust....Sad thing is with games like GT5 ,and that Game with the dog with wings and Resistance going sour. All I can say is WHY!! WHY Sony did you do the Vita and 3D glasses garbage , and Move crap and forget about what games are about?
We can and should be playing a GT6 in 1080p with no Blur and massive stages as well as other cinimatic epic games but all this move in the wrong direction will cost your shareholder a lot of money because you guys ( execs /Decision makers)are to blame!
I want Games Big massive bluray 1080p 720p Games that make my Bravia scream not some phoney move crap and hand held low def sh!t..GAMES!!!!!!!
Sony = another SEGA.... = hiroshima and nagasaki =dust!!! i am about to jump boat to Microsoft !!

+ Show (4) more repliesLast reply 4357d ago
mamotte4358d ago (Edited 4358d ago )

it's over nine thousaaaaaaaaaaaaaaand

...sorry, couldnt stop myself

Apex134358d ago

Has it not been waiting to unleash since it was released?

berndogskate4358d ago

The ps3 may still have some good games on the horizon but the console is dated now, i hope we see a ps4 at the end of next year.

MetalProxy4358d ago

Well my nintendo is dated but that didnt stop me from hooking it up and playing some good ol' Strider and megaman last night. Man them games are really tough but fun fun fun.

_-EDMIX-_4357d ago

170 million units later lol

Did we forget the PS2 was selling about 70 million of that this gen?

O......kay.

it's funny because of hearing the arguments against the playstation 3 longevity based on dated hardware. did you guys stop to realize that their support had nothing to do with not releasing a playstation 4?

so all this talk about sony not going to continue support based on dated hardware is quite silly because you would literally have to disregard this entire generation when they were supporting the playstation 2.

it's almost as if the fanboys just can't take it that microsoft and Nintendo don't have to studio power to support the systems and there going to stop development and the playstation 3 will eventually surpass both the systems.

sly-Famous4357d ago

Can you please explain as to why you say it is dated? If it is about graphics then Beyond and TLOU beg to differ, if it is about game play then your statment does not make sense but if it IS about graphics and you truly believe TLOU and Beyond dont look that good then, you as a gamer, have a problem, which means you do not care for game play, making you a graphics whore.

berndogskate4357d ago

As in its old news, its six years old, ok the games coming out look good but have you seen the new gpus and processors you can get now in a gaming pc 32 gbs of ram? all im saying is the tech is old in the ps3 and it needs to move on simples

nevin14358d ago (Edited 4358d ago )

@ Nukeitall and berndogskate

How can you and others say the PS3 is outdated. I mean GOW 3 is one of the best looking games this gen and yet from what I seen only via video, GOW Acension looks graphically better.

CGI-Quality4358d ago

But Beyond and The Last Of Us ARE leaps better looking than God of War III. Thus, his point remains.

_-EDMIX-_4357d ago

any arguments questioning whether it's dated or not is just silly. it is a piece of hardware that is dated by default it is leaps and bounds dated.

technically something being dated is not the act of an opinion is a technical fact.Beyond is an amazing looking game but by no means is technically beyond a game like god of war 3. but my point is neither is god of war 3.

they are all great looking games but none of them could technically be leaps and bounds better looking than the other by definition.

anyone thinking they look leaps and bounds beyond better is just saying this from a subjective standpoint not be technical one.

being said sony and every other company clearly knows that they need to progress after they're finishing systems these games look great but there's no reason to stop progress because these games look great that's nice to know but there needs to be a successor and sony clearly know this and it's going to be a playstation 4.

I'm all for games like beyond in the last of us I think you're great additios but realistically you cant just continue a generation for several years with just a playstation 3 alone. it was like last gen in 2005 we got games like god of war and RE4 it didn't just mean we should just not come out with a playstation 3.

KwietStorm_BLM4358d ago

Because its just outdated, its that simple. I don't understand why all of a sudden, people are holding onto this ideal that PS3 is some alien tech that can withstand the nature of computer hardware. It is 6 years old. Yes, its been ahead of its time, CONSOLE-WISE, but in the technology world, the specs are ancient. There is nothing to argue about this.

Now, this has nothing to do with producing good games. Development is not all of a sudden irrelevant, but God of War III came out 2 years ago. Certain games looking better than the competition doesn't mean the hardware is not outdated. If Ascension looks "better" than God of War III, its not because the PS3 suddenly awakened its inner power, its because the devs have done it before, and they know what to optimize. With the PS3 having virtually no memory to work with by today's standards, there are many tricks developers use to make graphics look good or better in some set pieces than others.

CGI-Quality4358d ago (Edited 4358d ago )

I agree with much of this. That's why you have to admire what Sony's devs can still accomplish, because they have to bottleneck the hardware and still pull off industry-leading console visuals.

This is also one of the reasons I'm building a Gaming Rig later this year. I would rather have the best-of-the-best and it seems the PC is the only way to truly do that (though I will still get a PS4 and Xbox-Next).

gunnerforlife4358d ago

@CGI-Quality you gone build a gaming rig yh? niceee but you see that gaming rig of yours, it will be outdated within a year or 2. And thats where i have a problem with PCs i can spend 2G on a Gaming rig but within a year or 2 it wont be able to play the latest games.

Show all comments (118)
200°

Sony shares big new PS Plus stat, but not the one we want to see

PlayStation Plus has improved the split of PS4 and PS5 players on its priciest tiers, but Sony continues to hide total subscriber numbers.

Read Full Story >>
theloadout.com
mandf1d 3h ago

lol acting like it’s equivalent to ms numbers

Mr Logic1d 3h ago

Uh...They're definitely not equivalent.

"Microsoft’s Xbox Game Pass service now has 34 million subscribers."

"the total number of PS Plus subscribers across all tiers was 47.4 million"

darthv721d 3h ago (Edited 1d 3h ago )

That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN.

bloop23h ago

That's not the "gotcha" you think it is Darth.

darthv7222h ago

^^it's not supposed to be bloop.... it's just an interesting observation.

Einhander197221h ago

darthv72

"That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN."

Have you ever heard of a PC before? I hear they are pretty popular.

fr0sty15h ago

MS started lumping gold subscribers in with those GP numbers... keep in mind.

+ Show (2) more repliesLast reply 15h ago
shinoff21831d 2h ago (Edited 1d 2h ago )

What. Definitely more os plus subscribers but that makes sense due to actual console sales

Darth the difference between the bases are huge your right but you gotta think. Ps players buy more games, where as the Xbox base relies on gamepass for their gaming. So it makes perfect sense

darthv721d 2h ago (Edited 1d 2h ago )

What makes perfect sense though? You say PS players buy more games... so then logically there should be more PS+ subscribers given the increased number of online multiplayer games in the PS4 generation alone. The PS4 was the first time that + was required for online play much like Gold was for 360 users.

Keep in mind we are talking subscribers, not simply XB/PS users. I assume you meant to say offline single player games, which is most likely true as well. That gen also saw a significant increase in games with an online component comparted to the previous gen.

victorMaje1d 1h ago

I for one will be going back to essential at the next renewal. When I feel a game is good & right up my alley, I’ll check trusted reviews & just buy it.

jznrpg1d ago (Edited 1d ago )

I have the top tier until 2028 as they gave me a massive discount for all the years I had left but I’ll most likely go to essential as well. I buy my games but my kids do use the service occasionally. They do prefer to own their games as well since any game can leave the rental service at some point and they don’t like that idea. They mostly use it to demo games then ask me to buy games if they really like it.

RedDevils20h ago

For me, I will cancel it all together but unfortunately I still have it till 2030 lol

meganick1d ago

I would like to see Sony add a fourth tier of PS Plus for people who just want to be able to play games online without any of the perks like monthly games, store discounts, or anything like that, and it should cost $20 annually, $30 maximum. There’s no way I’m paying $80 just to play games online. Even the original $60 fee was too much, and I would often wait for sales to re-up my subscription.

P_Bomb20h ago(Edited 20h ago)

Essential is too expensive, I agree. We’ve got one Essential and one Premium sub. Dropping the Premium when it expires.

gamerz16h ago

Just let my subscription lapse for the first time since 2010. Will sub again every now and then for a month or so to access my old ps+ games but for me it's the end of an era.

DivineHand12516h ago

Let those numbers continue to drop because it is now too expensive. $80 per year just to play online. I noticed they didn't offer any discounts on the subscription or controllers during this year's days of play for the first time in many years and they will feel it when people choose not to renew.

My subscription will lapse next month and it will stay that way until further notice.

KevtheDuff12h ago

There were savings on subs and controllers here in the UK? I bought a controller yesterday in the sale..
It would be weird if those deals were not in other territories too?

300°

Sony Says The PS5 Is Its “Most Profitable Generation To-Date"

During Sony’s recent business segment meeting and investor presentation regarding its game and network services, the PlayStation company revealed that PlayStation 5 is the company’s “most profitable generation to-date.”

It’s the top slide of the presentation, showing that in its first four years, the PS5 generation has already hit $106 billion in sales, having almost caught up to the PS4’s total $107 billion generated.

Operating income for the PS5 generation has also already surpassed that of the PS4, having now reached $10 billion.

ApocalypseShadow2d ago (Edited 2d ago )

I wouldn't doubt it. They released a high quality system. A lot of high quality games from themselves and their support of 3rd party developers and indies. They released many high quality remakes and remasters. They released a high quality GaaS game going against the naysayers thinking Sony would abandon single player games. And they most likely are profiting a lot more than PS1, PS2 PS4 and the loss leading PS3 that drained all their profits.

Now, I'll wait to see what's cooking tomorrow. But can you use some of those profits to better support your high quality VR headset? Because, by supporting it, you can sell more games and more systems and make more profits?

jznrpg2d ago (Edited 2d ago )

I want RPGs for PSVR2! Good ones of course

shinoff21832d ago

If it had some rpgs I would buy right fking now. It looks dope and alot of fun, but it's biggest game resident evil 4(maybe) I've got no interest in. I'm not a fan of racing games, even with that metro game coming i was never much into that series. Rpgs would be fantastic.

MrNinosan2d ago

Lemme know if ya wanna play some Zenith 🙌
Bought it at release, but haven't played it more than 1-2 hours but for sure on my "todo list".

Cacabunga2d ago

Normal when they released mostly cross gen games so far. That’s a lot of money saved..
We haven’t seen what PS5 can do yet. 4years in and PS4 games still look great to me. The gen leap isn’t quite there yet.

--Onilink--2d ago

The interesting metric for me is the $106billion in operating income/profit (not sales as mentioned in the article) reaching the same as the PS4 did with only half the consoles sold.

In particular because they all are supposed to be making the most per hardware sold after a few years when manufacturing costs are down.

So even putting inflation aside(and the higher console price), it is interesting that they could reach PS4 $ with just half the consoles sold.

Maybe there is more to the metric thats whats seen at face value, but they have clearly been making a lot more money than before on the software side (with also less games released I suppose, given its only been half the generation so far)

VersusDMC2d ago

The bulk of the money has to be coming from the 30% cut on all games and microtransactions. Especially on all the free to play juggernauts like genshin, apex, fortnight, etc.

--Onilink--2d ago (Edited 2d ago )

@Versus

They are definitely making a lot on that for sure (which the $70 price increase factors into as well), but its not like many of those games werent around for the PS4 too.

They might be counting the gen as a whole and not just PS5 itself (so extra profit from PC sales, whatever that may be)

PS+ price increase and different tiers probably amount to part of that too.

But in general, its still quite a surprising metric. Half the time, half the consoles sold, less first party games released so far and still already making more of a profit than last gen is quite something, and as mentioned, there is probably more to it that we dont know, after all, since we are talking about operating income, all the expenses they have also factor into it, so it is also possible that they have found ways to significantly reduce that + all the means of increased revenue that appear to be factoring into the equation

All in all, just an interesting situation from a business perspective

porkChop2d ago

It's for the whole generation, so it would likely be including PC. They also make much more profit on digital sales vs retail, and digital is far more prominent these days. The generation also started at the height of COVID when everyone was home, spending far more money on gaming/hobbies. It makes a lot of sense for this gen to be more profitable.

Abnor_Mal2d ago

This will surely shut up all the new trolling accounts trying to spread lies and non facts in other articles comment sections before this article is posted.

Hofstaderman2d ago (Edited 2d ago )

Obscurely, those trolls or troll will not show in these articles as the truth is contradictory to his or their orchard-sized daily dose of copium and hopium.

Tacoboto2d ago

Or... They're intentionally trolling you guys specifically. Because they know it upsets you so easily.

Name-dropping Orchard, after this many months? How long has it been and he's still in your thoughts?

Elda2d ago (Edited 2d ago )

I'm quite sure the individual is reading these positive comments downvoting & seething at the same time. Edit: It just downvoted my comment...lol!!

Hofstaderman2d ago

No I'm entertained by this individual. I love unhinged people, they are so interesting lol.

repsahj2d ago

Wow! I am super impressed that in just 4 years, ps5 already caught up to the PS4's. Congratulations.

JackBNimble1d 22h ago

That happens when half of your games are cross platform. I'm still waiting to see what the ps5 is capable of, because they sure haven't pushed any limits.

And where are all these ps5 exclusive games?

sagapo2d ago

Not really surprised as Sony barely has any competition at the moment.

Show all comments (47)
150°

Sony CEO says although AI "has been used for creation," it's "not a substitute for human creativity"

"AI is not a substitute for human creativity. We position it as a technology that supports creativity. Creativity resides in people. We will continue to contribute to people's creativity through technology," the CEO said.

Read Full Story >>
gamesradar.com
1nsomniac9d ago (Edited 9d ago )

...not yet but 100% within the next 10 years!

..Then Sony will use it like the drop of a hat. They're no different to the others.

isarai9d ago (Edited 9d ago )

They used to be 😞 sure it was always a business, and money's always the priority, but they used to have a very strong stance on supporting artists and creativity. "Dont f#@k with the artist" was a phrase they touted a few times back in the ps1-ps3 era, a philosophy carried over from their music branch PlayStation was created from. It's not COMPLETELY gone, but it's barely there compared to what it was back then, i just want them to return to that.

Eonjay8d ago (Edited 8d ago )

I am highly encouraged by their statement about human creativity. "Dont f#@k with the artist" is exactly what they are saying. But at the same time, I don't think people understand that Sony is a corporation. If they don't realize growth, they don't get to exist. When you say 'Sony', you are talking about a bunch of investors. To speak about them any other way is a illogical and incorrect. They haven't changed. They have been a group of investors since they became a public business.

isarai8d ago

Ugh, i really wish people would stop gambling people's livelihoods by turning a project/game into their political soapbox. Im all for statements and having your own opinion, but there's more people working on this than just druckman, ham fisting your political beliefs onto just seems inconsiderate for everyone elses job security when it can result in a failure due to people avoiding it for that reason.

I play games for escape, im so tired of nearly every AAA game blatantly dragging real world issues to shove in my face when I'm trying to take a break from it all. They don't even bother to be subtle about it, quite the opposite, it's blasted and force fed to you and it's just getting exhausting

Einhander19728d ago

People are taking a whole interview and cutting it down to clips that make him look bad and take what he actually was saying out of context. For example he also said things like this AI has "ethical issues we need to address"

-Foxtrot8d ago

@Einhander

Why defend him at this point?

It’s not taking things out of context, he said what he said.

Old ND would never talk about soulless AI taking over so many creative things they are well known for. The whole “ethical issues” is just a good PR spin people who push this crap fall back on to make their statements not seem as bad. So many AI lovers do this.

AI has no place is so many creative based things.

Einhander19728d ago

Well yeah, because everyone else is using it so they need to stay competitive. It's the same as paid online, they didn't want to go that route but their competition was making so much money they needed to add paid online just to keep up.

RaiderNation8d ago (Edited 8d ago )

AI will never replace humans in game development in terms of conceptualizing new games. Humans still need to come up with the ideas and what they want to implement. However much of the day to day menial coding could be AI driven to reduce production time and team size. I could also see AI being used for bug testing/optimization that could lead to better quality games at launch. I'm actually very optimistic about how AI can positively impact game development.

+ Show (1) more replyLast reply 8d ago
XiNatsuDragnel9d ago

Good statement but hopefully this holds up

NotoriousWhiz8d ago

People that aren't software developers just don't understand the benefits of AI. People who's only exposure to A.I is the Terminator movie and other related sci fi films won't understand the benefits it provides.

It's not about replacing human labor. It's about making human labor easier.

Many years ago, I had laser eye surgery done. It was performed by a robot. The doctor took my measurements and calibrated the machine to make sure it would do what needed be done. And then the robot corrected my vision in 10 seconds.

15 years later and I still have 20/20 vision.

Eonjay8d ago

AI in and of itself is not a 'bad'. Money is bad. Money is evil, and corporations will do whatever they can to get more of it. They will find ways to implement AI to replace as may jobs as possible. This isn't even up for debate. It is the charge of the corporation to maximize returns for the investors. They have no choice. I'm a developer and I know that my job will absolutely be replaced. Therefore, I have decided to become an AI dev. AI has a lot of potential to help us solve problem on a scale most can't even imagine. The issue, as ever is that our monetary system only ever allows us to focus on greed and fiscal growth.

But I am a pragmatist. Perhaps an AI model can be built to help protect us from our most dangerous instincts and habits. And perhaps Congress can pass laws to protect us from people who would use AI to manipulate and control us (spoiler: they wont).

RaiderNation7d ago (Edited 7d ago )

Progress is inevitable. Nobody driving cars today is complaining that the horse and buggy is no longer around. Yes, some jobs will be lost but guess what? With innovation comes new job opportunities. It's how the cycle of the job market works.