380°

Xbox's Handling Of Hellblade 2 Is Casting A Huge Doubt Over Future Of Ninja Theory

Xbox's handling of the marketing for Senua's Saga: Hellblade 2 is casting a huge doubt over the future of its developer, Ninja Theory.

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twistedvoxel.com
anast15d ago (Edited 15d ago )

They should be worried. They we told they were free to be creative to dev. a walking sim, and now Phil and the Lady are walking that back.

solideagle15d ago

let's look at the other side of the coin. why did HellBlade 2 which is a short game took more than half a decade to develop? If a game is taking millions upon millions to make then expectations will grow and when those expectations fail to meet then decisions are made.

I am not defending MS here, above is just my humble opinion.

S2Killinit15d ago (Edited 15d ago )

In other words MS were never interested in the people that made the ip, MS only wanted their ip…

MS knew everything you said before they bought Ninja Theory.

dumahim15d ago

"why did HellBlade 2 which is a short game took more than half a decade to develop?"

They're a smaller studio that has had a number of other projects they've been working on in that time as well.

1Victor15d ago

This 2 comments from Microsoft worries me
“ Matt Booty, head of Xbox Game Studios, mentioned in an email to employees that the company is now looking to prioritize “high-impact” titles and “identify the opportunities that are best positioned for success.” Similarly, Xbox president Sara Bond talked about identifying industry trends and transitioning towards them during her recent interview with Bloomberg. ”
One is saying it will prioritize high impact games like CoD and service games while she basically saying they’re going to follow trends AKA the leader AKA Sony.
We all know that to succeed in the gaming industry you need to be a trends setter not a follower 🤦🏿.
Microsoft have learned nothing they still think that the 360 era of buy, absorb, destroy is the way to succeed in the video games industry.

outsider162415d ago

I've said before, and I'll say it again. If MS wants Hellblade 2 to be a success, they must release it for PS5 too, both physical and digital. Not saying as a fanboy or anything but success depends on it's sales.
Just remembered this is on GP too right if i recall correctly? I really don't know then. Good luck to them.

Cacabunga14d ago

They will close the studio, mark my words. HB2 is a pure single payer experience, took forever to release and won’t sell tons.. MS isn’t interested in these kind of games.

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Sonic188115d ago (Edited 15d ago )

They should have stayed independent and should have never gotten involved with MICROSOFT

DOMination-15d ago

It wasn't that easy. Ninja Theory were down to less than 20 employees and were forced to making a MOBA of all things (Bleeding Edge) in order to try and make enough money to survive. That game ended up being a total failure, so without MS, there's a high chance they closed anyway.

The same with Obsidian (ironically, they were on their last legs because they missed a metacritic score by 1 with Fallout New Vegas which would have netted them a huge cash bonus from Bethesda - something they were banking on and financially ruined them for nearly 10 years until being acquired).

Maybe someone else would have come in - but we'll never know.

Neonridr14d ago

financial security sometimes trumps "trying to walk the line". Nature of the business.

S2Killinit15d ago (Edited 15d ago )

If MS do close Ninja too, at that rate, we should consider possibility that MS’s end goal is to buy more and more studios and shutter them, keep the ips, then when the game development community is a desert of its former self, use MS’s abundance of capital to recreate gaming space under its own management…

Why shutter them? Maybe because otherwise it would be too obvious that they are creating a monopoly. They are shuttering them while keeping their ips, which allows for purchase of more of the multiplatform industry.

anast15d ago

This could be a part of it. I think it has more to do with shareholders, but MS would love the position you are mentioning.

DOMination-15d ago

I think it really is as simple as Anast says.

According to that Bloomberg graph, Xbox experienced a few years of massive growth a few years ago and since then, it's been going down each year. Of course, most normal people would put that growth down to Covid but investors live in a different world. They don't see that it's making hundred of millions or even billions. All they see if that it's going down and that's enough to spook them.

S2Killinit15d ago

Yup, MS is not buying to manage the studios and make games, they are buying them to dismantle and destroy, keep the ips, then go after more studios to dismantle. Once nothing is left, they will use their deep pockets to make studios. Its like telecommunication companies. They merge together and shut down competing services, so now I only have one service provider in my area, and that company is a local monopoly so they treat you however it damn well pleases.

MrBaskerville14d ago (Edited 14d ago )

Only issue is that if that happened, people would just make new IP's instead. New Ip's can easily thrive, it's just a more risky.

But in time every big game will be either Marvel or Star Wars, so wouldn't matter anyway. Joking ofcourse. Partly.

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PrecursorOrb15d ago

Xbox’s handling of Xbox is casting a huge doubt over the future of Xbox

Einhander197215d ago

Everything they bought is at risk, Game Pass is NEVER going to be able to support all the development for these studios while also maintaining any kind of catalog of new games.

If it wasn't supporting itself before they bought all these studios it's obviously not going to be able to support even more.

Hofstaderman15d ago (Edited 15d ago )

Pretty apparent they next on the cutting block. Hellblade 2 is a week out and the only noise from XBOX marketing is akin to a fart. Not even a loud pants-ripping fart....but a shameful supressed one.

Deeeeznuuuts15d ago

A shameful suppressed one 😂😂😂 28514;😂 fucking quality 😂😂😂

Hofstaderman15d ago

I try to work in Freudian concepts.

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MrBaskerville14d ago (Edited 14d ago )

Very possible that they allready planned it, but they obviously can't announce it until the game has been out for a while.

I think they have changed plans a lot. Current MS wouldn't have greenlit Senua 2 and games like Pentiment and avowed. Wonder whether we'll get Outer Worlds 2 or if it will be reworked into a more succesful franchise.

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RNTody15d ago

There's no way Ninja Theory stays in business after Hellblade 2.

It's a digital only release, it's been in development for over five years, and it's a Game Pass Day One, which means it's not going to blow any sales charts apart. That's already taking into account that Ninja Theory don't make games that sell multiple millions, they cater to a niche audience.

Ninja Theory has been around for a very long time and they've served their audience well, DmC aside, but I'm betting on them closing or being absorbed soon.

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280°

‘Hellblade 2’ Launches As The 23rd Most-Played Xbox Game, What Does That Mean?

Senua’s Saga: Hellblade 2 launched last week to solid reviews from both fans and players. But its playercount? That's another story.

helicoptergirl6h ago(Edited 6h ago)

That's awful. This combined with the really low Steam numbers paint a disastrous picture imo. Really bad timing too because Tango was closed down for a similar thing. Great reviewed game, and low sales and/or player count. Hi-Fi Rush reviewed a hell of a lot better and it was widely loved by everyone, Hellblade 2 nowhere near that.

I know the rumor is that the studio has their next game already green-lit, but if I worked at Tango, I would be furious. "Why do they survive while we get binned?" I'd be telling myself.

But the suit woman will have you believe "Oh we have different metrics for the success of one studio compared to another studio. We judge each studio and game on their own set criteria" or something like that, I'm paraphrasing here but you get the idea. But no one who works there knows what the hell that even means. I mean the DLC for Redfall was getting worked on days before they even got the news their studio was getting dumped in the trash. So what are these mysterious metrics to let studios survive and others perish? I bet this is all hogwash, I bet MS don't even really know. They just had to make cuts and certain studios just found their way on the chopping block. Someone had to bite the dust, why not you?

Well I bet all this does nothing for the confidence of other employees in other studios. The truth is you have no idea where your career will be in a year from now working at one of their studios that aren't the mega big ones. MS just have too many studios to manage efficiently. "We'll just throw money at them and buy them and worry about the details later on. I mean we can do it, we're Microsoft."

darthv725h ago

...have you seen what the top 10 consists of? Its things like fortnite, roblox, CoD, apex... etc. This being a new game that has a niche appeal is actually surprising to see at 23. Its also the 33rd top paid game on the PC through the MS store.

tay87015h ago

Those are dreadful numbers any way you slice it dude. They hyped this game to hell for the last 4 plus yrs. It was supposed to be xboxs big game this yr. Ninja Theory is probably sweating right now.

Scissorman4h ago

And it's already slipped out of the Top 100 on Steam. Meanwhile a port of the 4-year old Ghost of Tsushima is sitting comfortably at #8.

RiseNShine4h ago

One of the biggest games of the year, a multi million sequel and heavily advertised game, at 23 most played? There's no way to justify those numbers.

darthv724h ago

^^heavily advertised game...?

I mean, I knew the game was coming but outside of a boot screen ad for it, there has been little to no marketing. And yet it still managed 23rd. Make of that what you will.

Elda2h ago(Edited 2h ago)

Here in the East Coast on NY/NJ on cable tv Hellblade 2 has been advertised pretty well. I see the commercials every day at least 3 times a day for the past 3 weeks. It's even advertised as YT commercials.

Chevalier2h ago(Edited 2h ago)

What an idiotic comment. Let me guess the next comment would be GTA V outsold everything so....

Absolutely terrible numbers all round for this game. Ghost of Tsushima at number 8. Good games going to sell regardless of excuses

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RpgSama3h ago

What a disaster, 2 failures in a row for Ninja Theory, first Bleeding edge, now Hellblade 2, any way you slice it these are not the numbers the most awaited game of the year for Xbox should show (before Activision purchase), also player numbers is extremely low and even more surprising considering is day 1 on gamepass.

Terry_B6h ago

It means that it will be the..50th? 75th? most played xbox game in June.

CrimsonWing695h ago

That people played it 🤷‍♂️

Scissorman4h ago

If this game cost more and took longer to develop than Hi-Fi Rush, then I would worry if I were Ninja Theory. Projects may have been greenlit, but the increased scrutiny over at MS may very well put them on the chopping block. The incredible irony here is that it was PlayStation players that pushed the original game passed its 1 million copies sold milestone. With that purchasing power cut out, and the Game Pass effect having trained Xbox players to not purchase games, it seems that the sequel may have been set-up for failure.

italiangamer4h ago

And that's exactly what pisses me off about Hellblade 2 not being on PlayStation, Sony promoted the original game and I bought it basically on D1 back in the day because I liked what I saw and ended up really enjoying it!
I really hope Hellblade 2 is next on the porting list because I would buy it in a heartbeat, asshole microsoft robbed me of this game!

darthv724h ago

Just get an xbox. Then it will be YOU that is robbing Microsoft. Gamepass is a hell of a deal and an addictive one at that.

AndrewM3h ago

No darth, buying an Xbox only helps xbox lol he can play gamepass on com if he wants to take advantage of them destroying themselves.

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90°

Hellblade 2's Excellent Presentation Goes Far Beyond Its Graphics

Hellblade 2 has great presentation, and that includes more than graphics.

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gamerant.com
anast9h ago

74 user score on meta. I wouldn't say it includes much more.

PrinceOfAnger8h ago(Edited 8h ago)

81 meta-critic
Steam user score 85% from
(2,677)..

Death stranding
7.4 user score

Last of us part 2
5.8 user score on meta..

Days gone 71 meta-score.

MrNinosan4h ago

All you proved with those numbers is that Xbox fanboys do everything they can to make Sony games look bad and Xbox games look good, while Sony fans mostly are busy playing games instead of review bombing Xbox games.

romulus233h ago(Edited 3h ago)

Death Stranding
82 meta-critic

The Last of Us 2
93 meta-critic

Figured I'd give some context since you conveniently left those scores out.

MrNinosan3h ago(Edited 3h ago)

Btw, why not use Meta for every game or doesn't it fit your agenda?

Current Gen scores:
Hellblade 2 - 7.4 User Score (81MC)
Death Stranding 2 - 7.6 User Score (85MC)
Last of Us Part 2 - 8.1 User Score (90MC)
Days Gone - 8.5 User Score (71MC)

Death Stranding on Stean has 91%
Days Gone on Steam has 92%

Crows909h ago

Let it die already. Nobody cares...they should have expanded the games systems

Inverno9h ago

Yeah and many games before it have done what it did and more. Why are we impressed by features that have been standard in many games before? Sites are gonna keep up these fluff pieces for a while longer while everyone has already moved onto some indie game that costs less, took less time to make and does more with gameplay. So many games have been killed off by negative reviews and negative opinion pieces for being more of less like Hellblade 2, but nah this one's special.

EternalTitan8h ago

It dosent even go beyond beyond its mediocre combat.
Graphics will get outdated in a mere two years.
And there is no combat system to hold it up.

PrinceOfAnger7h ago

I hope NT show their next game Project Mara in the coming showcase

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170°

Senua’s Saga: Hellblade II Review: A Technical Masterpiece Weighed Down by Mediocrity | CBR

Senua’s Saga: Hellblade II continues Senua’s struggles against her own reality, but undermines its nuances for an Xbox epic that’s lesser in design.

Jin_Sakai1d 6h ago

Hellblade 2 looks incredible but the gameplay is a linear slog from the looks of it.

gold_drake19h ago

yea, you are essentially walking around in a straight sort of line or corridior for the most part and just ... look at stuff.

Sonyslave31d 4h ago

It funny seeing some of these sites that praise the 1st one but not the sequel.🤔

piroh1d 2h ago

Both games have the exact same metascore 81

MrBaskerville19h ago(Edited 19h ago)

Maybe because it's different?
Personally I liked the puzzles and combat more in the first one and the story was better.

Bathyj17h ago

From what I've seen this game is worse in every way except graphics

Chevalier2h ago

Yeah agreed! Funny seeing idiot Xbox fans who called the 1st game a walking simulator trying to sell this on graphics alone. Then now 'cinematic' games are cool? Talk about flopping like a politician

ChevalierIdiot32m ago

The only idiot here is you.

You call people idiotic because you’re actually autistic.

Chevalier0m ago

"You call people idiotic because you’re actually autistic."

Ouch your IQ is pretty damn low if you think Autism is anything like what you're saying. Lol. Nice spam account

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andy8519h ago(Edited 19h ago)

I'm confused how it's locked 30 on Series X tbh. Admittedly my laptop is a touch more powerful than a Series X but I'm getting 90-100 fps with low settings. Which is still absolutely stunning btw, even at low settings its the best looking game I've played (i play on high though, which I'm getting 60 with DLSS quality mode). I guess it's a CPU thing but surely it was possible

Skuletor16h ago

I noticed the same thing with Gotham Knights, when I was getting over a hundred fps and wondering how the consoles were stuck at 30.

Elda18h ago

The game is mostly walking around while hearing voices, then puzzles then battle sequences then a talking sequence then repeat.

Doomeduk17h ago

I have some stick drift on my controller,I started the game and an Amazon parcel came after a short but enjoyable chat with the driver I returned to see the end credits rolling

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