"Advertising has an opportunity to be a meaningful driver of growth for us."
The creator behind Hunter x Hunter is dipping his toes into the world of video game horror with artwork of one of the best-selling PlayStation titles.
He didn't die. He suffers from chronic back issues which has caused him to have lots of hiatuses
https://en.m.wikipedia.org/...
"For years, he has been suffering from chronic back issues, leading to several hiatuses spanning multiple years. Due to these issues, he is only able to draw sporadically and only while laying down."
Former Activision studio Toys for Bob partners with Xbox to publish its first game as an indie. This is something of a homecoming, as Microsoft owns Activision.
I guess.
How come they didnt either let them go or sell Tango and others to another publisher? Not saying Ubisoft, EA would be any better. (Capcome would of treated them right )
At least it wouldn't be MS of all ppl destroying them.
MS really should let go Tango go like they did TFB here.
one was under Bethesda (Tango) the other under Activision (TFB). Clearly each one handled the separations of their subordinates differently.
"How come they didnt either let them go or sell Tango and others to another publisher? Not saying Ubisoft, EA would be any better. (Capcome would of treated them right )"
Perhaps because Zenimax and ABK handles such matters differently based on their own internal policies as "independent" publishers.
Whoever, chances are it´s simply because MS didn´t wanted Tango or Austin to be acquired by competitors and develop new bangers for them, giving MS a bad rep in a possible future. Which could also be the reason why they ensured an exclusive partnership with TFB and its new game, before anyone else.
Sad and disgusting. But it is what it is.
"Whoever, chances are it´s simply because MS didn´t wanted Tango or Austin to be acquired by competitors and develop new bangers for them, giving MS a bad rep in a possible future."
MS has a bad rep now because those studios are no more. I rather them sell the studio continue to make multiplatform releases, while MS continues to focus on whatever they're doing. If they didn't want Tango around they should separated from them or sell them to, like they did TFB.
It's inexcusable, they have options on how to handle studios they don't want anymore with killing jobs. Not just MS but the rest of the industry also.
Sad and disgusting sure how many will get shut down next year or this year even?
I don't trust MS decisions and motivations at this point. You have to admit they make one dumb move after another.
Manages to buy their freedom especially after all the shit Microsoft has been doing with its studios lately
...
Goes right back to them as partners.
Okaaaaaay...
Id venture a guess that TFB working directly with MS was a better outcome than working through Activision to get to MS.
From the article...
"Toys for Bob spun out as an indie back in February after Microsoft instituted sweeping layoffs that impacted 86 employees, which was more than half of the staff"
I doubt those 86 employees enjoyed the Microsoft experience over Activisions.
MS shuts down studios because of lack of resources and then helps these guys by giving em resources. Also MS is what forced them to buy their freedom in the first place? What kind of logic 😂
The best thing is that the company that is worth $3 trillion and owns the company instead of Xbox lacks resources. How the hell does a company worth $3 trillion making a measly $70 billion purchase they 'can't' support. Lol
Xbox’s gaming division seems to still function as 3 semi-autonomous sub-divisions, Xbox Studios, Bethesda and ABK. The three main sub-divisions can seemingly shut down or build studios and set up partnerships independently. This would explain why Bethesda can recently shutdown studios, while ABK spins off one studio, while building a new one. Plus, Toys for Bob could be spun off by ABK, only to immediately re-partner with Microsoft.
That's absolutely 💯 BS. Any sane 'autonomous' company would NOT put their games on Gamepass day 1 like COD will lose probably billions.
Also they're all under Xbox game studios so any autonomy is an illusion.
The Nerd Stash: "Developed by Treyarch Studios, Call of Duty: Black Ops games are some of the best in the series in terms of gameplay, story, and -- of course -- Zombies."
Give 'em an inch and they will take a mile.
Players need to torch their games if they attempt this, even worse than PC players did for the account login for Helldivers 2. A lot worse.
More like how the sales of Battlefront 2 and Shadow Of War were severely hurt over their loot boxes. Make people not want to touch these games through bad word of mouth.
"Advertising has an opportunity to be a meaningful driver of growth for us."
They want money and they would do anything to get it, the only way to stop it is to close the door of money in their faces
Past: EA Sports, it's in the game
Present: EA Sports, it's in the loot boxes
Future: EA Sports, it's in the ads
Ads man yeah good luck on your next projects because those are Ls mate
Jesus, this generation keeps on getting more and more depressing.
Andrew Wilson giving Phil Spencer serious competition for the biggest prat in gaming award 2024