Gamesindustry writes: "Ember Lab has been around since 2009, starting out as a company specialising in commercial animation and digital content. But a decade later it would make its mark in video games with the release of Kena: Bridge of Spirits.
So how did its co-founders, COO Josh Grier and chief creative Michael Grier, go from wanting to become filmmakers to making a game that would catch the attention of Sony just as it was preparing to unveil PlayStation 5?
Speaking to the two softly spoken brothers at Develop, the difference between media matters less than being able to tell a story with original content."
There are no thoughtful ads in Video Games, EA. Leave them be.
I think the only type of games that can gets away with it would be sport games, having those sponsors ads on the side like on real life.
But don't put freaking Doritos ads in Star Wars or something, it breaks the immersion. If it is a pop-up ads, then big no.
Bungie veteran and current CTO, Luis Villegas, has left the company after fourteen years and has joined Sony PlayStation as its new Head of Technology.
"I feel incredibly lucky because as part of my new role I get to still work closely with my Bungie family."
New role and more pay and still can work closely with Bungie
After its latest games didn't meet sales targets, Square Enix is going multiplatform but the company's track record isn't convincing.
Square Enix been multiplatform for decades, a few exclusively-deals doesn't make them any less multiplatform.
SE needs to go all in optimization. Broken PC ports won't help its case, especially with big releases like mainline Final Fantasy
It's actually simple. What doesn't inspire confidence is Square allocating their budgets on the wrong projects such as Forspoken, Avengers, Babylons Fall and Foamstars.
Square has always been multiplatform since PS3/360 days which 80 % of their games are. People kick up a fuss over PS exclusivity but not Nintendo which has more exclusive projects console exclusive from Square.
FF16 has done ok but not enough to fix the blunders that the past mistakes Square has made with some of their projects. FF7 Rebirth is unclear we'll see a PC release for sure so it's hard to say so far not as good as they would of liked.
Then again unrealistic expectations. If it weren't for Sony these games would at least had another 2 years development time. So some people need to be realistic in that regard.
Square Enix just really need to revise its expectations. Maybe consider a change in strategy on dev end as well. Multiplat will help for sure but only good games that are marketed well will sell
Loved the game!
Wish there was a sequel or something new coming from them!
Been really quiet for a long time now!